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Pachter: Kinect too expensive to threaten the Wii photo

Do you think $149 is a bit too steep for a glorified EyeToy, even one that was advertised by Cirque du Tightpants? You're not alone. Industry analyst and professional wrestler Michael Pachter thinks it costs too much, and that the price won't allow it to threaten the Wii.

"The Kinect bundle costs only $100 more than the cost of a standalone console, so they can afford to sell Kinect for $100," says Pachter. "The standalone price for Kinect is too high, and core gamers will be put off by the price. My bias is that most core gamers will wait, but that 5-10% will buy it. That suggests 2-4 million standalone units [sold]."

"I don't see a meaningful threat to the Wii at these prices. I think that both Kinect and Move are priced too high to spark the whole industry, but think that both will sell modestly well."

What do you reckon? Is Pachter right on this one, or is his professional guesswork off the mark?

Pachter: Kinect price is too high for the hardcore [CVG]








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46 comments | showing # 1 to 46
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X V1's Avatar - Comment posted on 07/21/2010 11:26
X V1
LOL @ header xD
Super Drybones's Avatar - Comment posted on 07/21/2010 11:27
Super Drybones
"My bias is that most core gamers will wait"

CONFIRMED, Pachter has a bias towards having an opinion.
amtalx's Avatar - Comment posted on 07/21/2010 11:31
amtalx
That animal is an aberration of nature.
Joe Williams's Avatar - Comment posted on 07/21/2010 11:31
Joe Williams
I think they should just cut out Kinect Adventures, make it $100 so it can compete at least with the Move.
Harris Hatsworth's Avatar - Comment posted on 07/21/2010 11:33
Harris Hatsworth
Sales aren't the only reason it can't threaten the Wii. You've said it yourself Jim: "You can't take a market away just by copying exactly what the leaders do". Paraphrased but on point.
GoodGuyA's Avatar - Comment posted on 07/21/2010 11:33
GoodGuyA
WHERE DO YOU GET THESE GOATS
greks224's Avatar - Comment posted on 07/21/2010 11:34
greks224
Rock Band seemed to succeed at $180. However, people don't compare Rock Band and the Wii; they see it as a supplement to their entertainment experience, not a substitute for their Wii. That's where Microsoft may be going right; they're trying to market something different--if it has unique software (even a great killer app like Dance Central will do), then it will succeed.
ChillyBilly's Avatar - Comment posted on 07/21/2010 11:34
ChillyBilly
I think he's pretty spot on, both Kinect and Move will sell but I don't think that they will be the killers that Msoft and Sony are hoping for. If they were priced a bit more reasonable (especially Kinect) I think they would sell much, much better.

You watch though, Kinect will end up being the Wii of several years ago, selling out from store to store. Now that would be funny.
jacenkilcap's Avatar - Comment posted on 07/21/2010 11:35
jacenkilcap
Geez, that's so biased. Here's what it should say:

Many people think the Kinect is too expensive. People who do not think it is expensive will buy it, while others will not.
Cynical Gamer's Avatar - Comment posted on 07/21/2010 11:38
Cynical Gamer
I think no one is going to buy the Kinect or the Move.
Clarke's Avatar - Comment posted on 07/21/2010 11:43
Clarke
I hope it sells worse than the Kin.
HEL105's Avatar - Comment posted on 07/21/2010 11:49
HEL105
I'd rather have the Wii library than any of the games they've shown so far for Move or Kinect (though RE5 is slightly tempting). Fun trumps fancy HD in the HEL105 household.
Neoncloudff's Avatar - Comment posted on 07/21/2010 11:55
Neoncloudff
Kinect looks alright. I went to macys the other day and watched foreigners flail like nuts, it was hilarious. It looks alright, but that price is way too much. But how else will I get to play dance central and child of Eden (controller?).

Microsoft, 50 bucks off please. You won't beat move with a 150 price tag.
Usedtabe's Avatar - Comment posted on 07/21/2010 12:02
Usedtabe
First time I've agreed with Pachter in a long time.
Excel-2011's Avatar - Comment posted on 07/21/2010 12:09
Excel-2011
The only thing that can threaten the Wii at this point is its successor.
Ryo1412's Avatar - Comment posted on 07/21/2010 12:10
Ryo1412
who care ? I save money for my 3DS. That's the only "new" thing.
Markez's Avatar - Comment posted on 07/21/2010 12:13
Markez
I don't think it's too expensive to threaten the Wii, I think it's too stupid to threaten the Wii. I need something tactile in my hands, a bonafide controller. Move is the more attractive option for me, but I'm not buying that either because I already have motion control on the Wii and I play my 360 way more than anything anyway.
Hiltz's Avatar - Comment posted on 07/21/2010 12:16
Hiltz
It would be pretty funny if Nintendo chose to launch the 3DS at the same time as Kinect and Move in order to blow away the competition. It would be like E3 2010 all over again.


Anyway, I think Kinect and Move will ultimately turn out to be novelty products.

I don't have much faith in Sony's ability to properly handle Move's software and marketing. This is especially given Sony's failure to even handle the PSP and SixAxis properly. Besides, based on what has been shown off so far, Move (as far as motion control use goes) really has pretty much not shown anything that the Wii hasn't already done.



Kinect may be more successful than Move given that its being targeted primarily at the expanded audience with potential original hits like Kinectimals and Dance Central. However, the problem I have with Kinect is the seemingly severe limitations of its tech given that A) it sports a complete anti-controller concept and B) all of the E3 demos featured stationary/on-rails player movement. This all results in potentially heavy genre restrictions.

Then again, it may not be much of a problem given that Kinect is really aimed at the expanded audience and not the core gamer.To expect traditional core games from Kinect seems fairly unrealistic at this point despite Microsoft's claims.
otikik's Avatar - Comment posted on 07/21/2010 12:24
otikik
It's too expensive.

0 dollars would also be too expensive.
PvPPY's Avatar - Comment posted on 07/21/2010 12:24
PvPPY
I think he's off.

Core gamers would be fine with Kinect's price but there are no games for them. Casual gamers, lol those guys don't even like to admit they play games. As if they're going to buy some pricy unit. I can mainly see it work for families where they've bought a 360 for Teenage Gamer and Kinect might be a neat toy for MILF or Creepy Uncle.

Sony's doing something different from Kinect and Wii by putting Move in some of their "core" gamer franchises, SOCOM, mascot platformer games, etc. If they can make it appealing to core gamers, Sony could sell a lot of units to their existing install base.
Sid Of Bee's Avatar - Comment posted on 07/21/2010 12:26
Sid Of Bee
@epic-koryuken

Wii ports are probably better suited for the PS Move, but are you really saying that in order for MS and Sony to sell units and capture the casual market, they have to get ports of hardcore games that didn't sell that well? You are waaaaay off the mark. What most of the stooges don't realize is that Dance Central and Kinectimals will sell like COD if they are marketed properly. I applaud Sony for basically introducing a hardcore HD Wii onto the market, but they won't sell to casuals with their current crop of software.
Malik's Avatar - Comment posted on 07/21/2010 12:30
Malik
I'd be surprised if either was a modest success.
Nathsies's Avatar - Comment posted on 07/21/2010 12:40
Nathsies
For once, Pachter is more than right.
Hiltz's Avatar - Comment posted on 07/21/2010 12:42
Hiltz
I think people have this misconception that Nintendo only embraces the Wii for the expanded audience market. There's only some truth to that. The fact of the matter is, every year since the Wii's release, Nintendo has developed and published more core titles than those aimed at the expanded audience. From a marketing standpoint, the Wii has been mostly utilized a casual, family friendly approach. Games like Wii Sports and Wii Fit need big marketing campaigns because they're naturally harder to get people interested in, especially non-gamers when compared to selling something like the next Super Mario game to Nintendo fans.
ctrain's Avatar - Comment posted on 07/21/2010 12:44
ctrain
@ Hiltz
That would be funny, but what will be even funnier is when MS and Sony fight it out by releasing in the fall and trying to steal market from each other and doing so successfully, preventing either from making a splash. Only to have Nintendo wait until next spring while perfecting the 3DS and take everyone's money. By then the novelty will have worn off and everyone will be spending their Christmas money on Kid Icarus, new Zelda, and gorgeous 3D handhelds instead of Kinect Blox Boom.
Sexualchocolate's Avatar - Comment posted on 07/21/2010 12:56
Sexualchocolate
It's got no gaemz.

That is all.
EmptySilence's Avatar - Comment posted on 07/21/2010 12:58
EmptySilence
Why does anyone care what Pachter has to say? Who declared him as the voice of gamers?
PvPPY's Avatar - Comment posted on 07/21/2010 13:01
PvPPY
@Hiltz - The fact of the matter is, every year since the Wii's release, Nintendo has developed and published more core titles than those aimed at the expanded audience.

"Core market" titles are not "core market titles with motion control". I can't think of any besides Red Steel 2.
falinter's Avatar - Comment posted on 07/21/2010 13:05
falinter
I like to imagine that jim has all these crazy close up donkey pictures in a personal collection that he took himself.

So hilarious.
Sæglópur's Avatar - Comment posted on 07/21/2010 13:15
Sæglópur
Move will definitely fail.

I want Kinect to fail, but I don't think it will.
vecha's Avatar - Comment posted on 07/21/2010 13:18
vecha
So...it'll sell...but not sell alot?

That sounds like a really really safe bet.

Seeing as "not that high" could be any amount. 2-4 million is a pretty big gap too...
doewnskitty's Avatar - Comment posted on 07/21/2010 13:48
doewnskitty
That header image should be the default choice for all articles Michael Pachter.
HEL105's Avatar - Comment posted on 07/21/2010 13:49
HEL105
@cowsick
I'm only an occasional FPS fan, and I'd much rather play a racing game with an actual racing wheel. If that makes me "fool", I guess I'll just deal with it.
Toadofsky's Avatar - Comment posted on 07/21/2010 14:25
Toadofsky
So wait, Pachter finally said something logical?

The sky truly is falling!!!
Two-Bit Specialist's Avatar - Comment posted on 07/21/2010 14:45
Two-Bit Specialist
@sexualchocolate - Learn to spell, boy.
GoonieGooGoo's Avatar - Comment posted on 07/21/2010 14:51
GoonieGooGoo
This is yet another inane analysis by Pachter...

Because if you look at NEW system buyers....the 300$ 360 Bundle is a better than the 199$ Wii Bundle.

As for existing 360 Users to purchase the Kinect....I'd have to say wait and see.
Once you actually get to play with the unit will determine the purchase.

I have a 360....and my kid nieces and nephews have already begun to abandon their Wiis for the shiny 360 and PS3.....the addition of Kinect for families with 360s already is something not to be underestimated.
buzski's Avatar - Comment posted on 07/21/2010 15:20
buzski
I don't see Kinect being that next new thing in the industry, because some of the most popular games are those that are marketed towards core gamers. Such examples would be Call of Duty Modern Warfare 2, I hate to bring the game up, but it was the largest game launch in history and Kinect simply wouldn't be able to support a game of that precision and twitchiness. If you can't support one of the greatest selling games of all time, it'd be difficult to reach out to those core gamers who are looking for an experience like that. Overall, without strong support for FPS, I doubt the Kinect will really grab a large market share.
Gee-Man's Avatar - Comment posted on 07/21/2010 15:39
Gee-Man
Huh, I honestly wonder if there's anyone ignorant enough to think either Move or Kinect are an actual threat to the Wii. I feel they must be quite delusional to believe so. If nothing else, I see no software even remotely interesting me utilizing either of the two. How long before developers and console-makers realize that its not the hardware that defines the success, it's how you use it.
Axewave's Avatar - Comment posted on 07/21/2010 16:13
Axewave
I'm surprised I've not heard anyone speaking about the fact that peripherals that launch well into the life of a console generation (i.e. don't come with the machine at launch) generally don't do very well. This isn't a new thing, it dates back to Super Scope and Power Pad, and all the tons of addons for the genesis. Not a whole lot of games that require the use of any of those, because very few will buy additional equipment that requires new ways of playing after a console comes out.

I understand the desire to extend the life of a console, but making new gimmicky controllers isn't he way to do it.
nateness's Avatar - Comment posted on 07/21/2010 16:25
nateness
The Wii is popular because it is cheap and, for whatever reason, socially acceptable to non-gamers. An inferior $150 add-on to a $200+ console isn't going to cut it in the cheap department, and honestly I think non-gamers are repulsed by the name "Xbox" in the first place. Microsoft has to know this is going to be a disaster. This only makes sense as an experiment.
Stinky's Avatar - Comment posted on 07/21/2010 16:39
Stinky
What's all this talk of "core" gamers? I thought "core" gamers weren't interested in these controls anyway. I believe MS isn't aiming at "core" gamers with Kinect, which is pretty smart.
LK Tien's Avatar - Comment posted on 07/21/2010 17:38
LK Tien
as a 360 owner i want kinect to fail, so i can pick it up at the bargain bin
audiosnag's Avatar - Comment posted on 07/21/2010 17:57
audiosnag
@cowsick
"Confirmed. Kinect will fail horribly! Microshaft should just give up."


Confirmed. Cowsick is a little fanboy troll. Proceed with feeling irritated.
silvain's Avatar - Comment posted on 07/21/2010 17:58
silvain
Patcher's right here. The economics don't make much sense.
Eficent's Avatar - Comment posted on 07/21/2010 20:43
Eficent
I don't understand any of this thinking. The Wii is a standalone console that comes built in with motion based games, and yet everyone is comparing the prices to a peripheral for a different stand alone console. I think it's a fools game to compare the price of Kinect to the price of the Wii because it's some weird assumption that everyone that owns a Wii also owns a 360.

Surprise! Sales obviously show that everyone that owns a Wii doesn't also own a 360. So I think it's only fair that if you're targeting a different audience than what your console is. You're going to HAVE to factor in the price of the console itself. So I think the 300 dollar console is what we should all be looking at when thinking about entry price.
Retrofraction's Avatar - Comment posted on 07/25/2010 23:35
Retrofraction
He is right but not so much on the price thing.

The wii motion based controls have been out there much longer than the Xbox 360 so consumers are more than likely to trust them.

and unforgettably it is close of time for Microsoft to move on to it's next system so the next system may lack support of the new device.
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