Quantcast


Pachter: EA's lack of sales in 2009 was EA's fault photo

Game industry analyst and medieval food taster Michael Pachter has given publisher Electronic Arts a firm dressing down, stating that while the company blames the environment for its earnings losses, it has nobody to blame but itself. 

"EA did not have the products that people wanted and should be acknowledging that rather than blaming everything on the environment," criticizes the silver-tongued fox. "This company lacks introspection. Their core business is not performing well and they can’t explain why."

Wow, pretty damning words from Pachter there. EA has quite a fistful of cool games on the horizon, so maybe that can turn around their fortunes. In any case, do you believe that EA's 2009 performance was entirely EA's fault, or was the company subject to circumstances?

Electronic Arts lowers 2010 guidance as sales weak [Yahoo]








More gaming stories around the web. Got news? Submit yours to tips@destructoid.com

Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



Post a comment! You can also post a photo below:

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

23 comments | showing # 1 to 23
prev next

Bill Mueller's Avatar - Comment posted on 01/12/2010 10:22
Bill Mueller
when this page loaded, i only saw half the image and thought the eyes were and ass. that is all
Volomon's Avatar - Comment posted on 01/12/2010 10:24
Volomon
I'll tell you why, it's from all the bullshit EA has done over the years, people can't stand to be ripped off over and over. In the game's business reputation is EVERYTHING, ask Blizzard. It might take a while but people are going to figure it out. Activision still has an almost clean slate in many peoples minds so that's what every one is turning to right now. Though I say THQ will start popping up as soon as they get a decent stable together.
pl0x kthanxbai's Avatar - Comment posted on 01/12/2010 10:25
pl0x kthanxbai
that picture turns me on


is that weird?
sprldr's Avatar - Comment posted on 01/12/2010 10:26
sprldr
The header is frightening.

Never use it again.

Seriously.
Xzyliac's Avatar - Comment posted on 01/12/2010 10:31
Xzyliac
I dunno. On the one hand EA had a pretty decent lineup in '09 so blaming the envirnment would make sense. On the other hand didn't FIFA set some record or something? So if also makes sense that their titles just weren't marketable.

Or maybe, just maybe, it's both.
koehler83's Avatar - Comment posted on 01/12/2010 10:33
koehler83
I can't think of anything EA did last year outside their normal EA Sports line up....

Wait! Battlefield: 1943. Wasn't that the best selling game on both XBLA and PSN last year?
free touch's Avatar - Comment posted on 01/12/2010 10:38
free touch
IT WASNT EAS FAUWLT IT WAS DA WII LOL
free touch's Avatar - Comment posted on 01/12/2010 10:38
free touch
*I was channeling some EA PR guy*
Chronic Logic's Avatar - Comment posted on 01/12/2010 10:39
Chronic Logic
what's that you say? When a company loses profit, it's the company's fault?
Br0th3rGr1mm's Avatar - Comment posted on 01/12/2010 10:42
Br0th3rGr1mm
I think it's a bit of both. EA is famous for milking the consumer and most consumers resent being nickel and dimed to death. The have recently taken a back seat to Activision as the most evil gaming corp out there (sans Microsoft), but that doesn't change the fact that most gamers still boo and hiss when the EA logo shows up on their screen (or at least fight the urge to toss a brick at their own entertainment system).

With the economy down, it's surprising that the gaming industry has not suffered more, but those companies with tattered images will suffer more if the choice to buy somthing else presents itself. Keep in mind that EA is pretty good at making sure consumers don't really HAVE another choice if they want the defacto standard in the respective game genre. It's what they do best.

That Prachter guy sure likes to hear himself talk, doesn't he...
deadline's Avatar - Comment posted on 01/12/2010 11:33
deadline
I don't know about 2009, but I'm looking forward to Dante's Inferno, Dead Space 2, and Crysis 2. I think EA's larger problem is that they spend too much money on marketing, so that even when their games sell decently they don't make a profit.
JFF's Avatar - Comment posted on 01/12/2010 11:40
JFF
The worse it gets, better the games. So when EA is on the verge of destruction, they will launch his masterpiece. A piece of art that will be remembered for generations to come. And this game will come from Bioware or Dice. (Sorry Maxis, you are running out of juice)
Tony Ponce's Avatar - Comment posted on 01/12/2010 11:50
Tony Ponce
The recession is the biggest scapegoat for ailing companies. They actually love that shit because they can be as stupid with their money as they want and just shift the blame towards the economy.

No.

If there is a recession then you fucking deal with it. Can't cut the mustard? Your problem.

And just because games get high Metacritic scores doesn't mean that consumers are necessarily going to be interested.
HoodedMiracle's Avatar - Comment posted on 01/12/2010 12:25
HoodedMiracle
They spent too much money on the rights to The Divine Comedy.

Wait...
ParaParaKing's Avatar - Comment posted on 01/12/2010 12:38
ParaParaKing
So much insight. Pachter is one of the greatest analysts in history.
EdgyDude's Avatar - Comment posted on 01/12/2010 12:44
EdgyDude
Whoa, did Patcher read Holmes and The Night Knights articles already?. My answer? yes EA screwed themselves, DS:E speaks for itself (on rails shooter spin off), the original DS was a critical success and if sales didn't do as expected was due to poor promotional efforts (a flaw they corrected with Dante's Inferno), also people get tired eventually of "insert-sport-here insert-current-year-here" finally EA as others said has gained a reputation to release overhyped stuff or simply crap so when a real good game is actually released people tend to doubt purchase (also less pre-orders) without some proof it's worthy to get their hard earned cash (reviews).
SimonM7's Avatar - Comment posted on 01/12/2010 12:49
SimonM7
With all the T&A on this site I immediately registered butt cheeks instead of fly eyes. I NEED TO STOP VISITING THIS SITE BEFORE FLIES TURN ME ON.
silvain's Avatar - Comment posted on 01/12/2010 12:53
silvain
megaStryke is correct, and at the same time, no industry, save _maybe_ alcohol and lipstick (and I've seen some articles saying alcohol even got hosed this time) was recession-proof. Gambling got hurt, video games got hurt. Nothing grows forever.
Vanilla Gorilla's Avatar - Comment posted on 01/12/2010 12:53
Vanilla Gorilla
There comes a point where you accept responsibility.

I splurged this holiday season on games. None of the titles I purchased were published by EA. Pachter was right, their lineup this holiday season was pretty flimsy. I can't even name off one title they published in November or December off the top of my head...
dreamhunk's Avatar - Comment posted on 01/12/2010 13:08
dreamhunk
http://www.develop-online.net/news/33622/Study-Industry-hit-by-11500-layoffs-since-late-2008

Study: Industry hit by 11,500 layoffs since 2008

New research also tallies ‘record number of studio closures’

The global game industry has been hit by as many as 11,500 job losses since late 2008, a new study suggests.

Research by entertainment analyst group M2 Research says that “the final count for layoffs since the economic meltdown in late 2008 reached 11,488 worldwide, with the majority of the losses coming in 2009.”

The study has identified staff redundancies from 95 individual studios, adding that 52 of the affected studios were situated in the US.

M2 adds that the majority of layoffs come at “studio level”, with QA staff often being the first to go.

The analysis group adds that 2009 saw a ‘record number’ of studio closures, including 3D Realms (pictured), various Midway studios and EA’s Pandemic Studios.
Article continues below



more blame them consoles!
Kefka's Avatar - Comment posted on 01/12/2010 15:10
Kefka
Finally something Pachter says I believe and agree with.
misfit119's Avatar - Comment posted on 01/12/2010 16:56
misfit119
Pachter is such a tool. EA released The Sims 3, Brutal legend, Dragon Age Origins as well as The Beatles Rock Band and Need for Speed. These core games alone should have brought EA up especially since most of them sold quite well. So where's their lack of games that people wanted? I loathe EA and thought they had a really good lineup this year with even more coming early 2010.

Their main weakness this year was likely investing so much in the Wii. Seriously, it's a waste of time people! They don't want to buy real games! Leave it alone and spend more money on the 360 / PS3 if you're developing for consoles. Geesh.
readbigwordsisgood's Avatar - Comment posted on 01/13/2010 18:40
readbigwordsisgood
EA DRM which limits 1 person (1 account) to ever playing the game, you can't sell it.

If you can't sell it, legally speaking that means in real terms, you don't own it.

So people think they are buying EA games, but EA is retaining ownership through DRM. Personally I think EA steals from every person who thinks they own an EA game.

I think this constructive theft because the customer isn't warned about DRM on the outside of the box. They don't know what DRM is and usually only find out about it after opening the box. And opening the box means no return.

If I am going to risk 50 or 60 dollars, I expect to own the game.

Except of course when it comes to Dead Space 2, I am reluctant to ever give EA any business.
prev next

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!