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Pachter demands online multiplayer subscription fees photo

Industry analyst Michael "The Pink Jackal" Pachter has been obsessed with multiplayer charges for the past year, demanding that we gamers need to accept them as a reality, and constantly telling Activision to slap a subscription fee on Call of Duty. It doesn't matter that Activision has already said it wouldn't, Pachter has yet again insisted that they should. 

"We firmly believe that until the publishers address monetization of multiplayer, game sales will continue to be challenged by the publishers’ altruistic decision to provide significantly more entertainment value per hour than ever in history," he states. "In our view, monetization of multiplayer is one of the greatest opportunities for the publishers, and we think that it would be a serious strategic error to pass on this opportunity."

Pachter, as usual, misses the bigger picture. Activision makes its money from downloadable content, and the basic free multiplayer is a way to get gamers hooked. You could argue that people would pay for a subscription fee and DLC, but why would Activision risk it when it has a good thing going right now?

The legendary analyst seems a little obsessed with pushing a concept nobody is really very interested in. At this rate, I think Pachter wants publishers to start charging for multiplayer just so one of his predictions can turn out not to be bullshit. 

Analyst: 'Serious Strategic Error' In Not Charging For Multiplayer [Gamasutra]








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79 comments | showing # 1 to 50
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Aurain's Avatar - Comment posted on 12/07/2010 09:25
Aurain
@Pachter

http://www.youtube.com/watch?v=yZw1eCOE4wg
scarlatch's Avatar - Comment posted on 12/07/2010 09:28
scarlatch
Pachter is so full of shit.
Dv8thwonder's Avatar - Comment posted on 12/07/2010 09:28
Dv8thwonder
I can't help but think of the monkey that dances for the organ grinder every time Pachter speaks.
DinnertimeNinja's Avatar - Comment posted on 12/07/2010 09:29
DinnertimeNinja
I think the current method is perfect.

DLC pricing concerns aside, I guarantee that the vast majority of people would take issue with paying online fees for multiple games at once. Especially 360 players who are already being charged for Live.

And while I agree that it's stupid that people are bitching about paying full price for games that are giving them well over twice the gameplay of similarly priced games 10 years ago, charging fees every month individual games (even if it's fees by publisher) is going way too far and it wouldn't pan out for most companies.
Dv8thwonder's Avatar - Comment posted on 12/07/2010 09:31
Dv8thwonder
@Aurain Absolutely brilliant.
DtoidBadMrK's Avatar - Comment posted on 12/07/2010 09:31
DtoidBadMrK
I'm inclined to believe what Pachter is talking about is replacing a DLC model with a subscription based model instead. This way the player would get regular updates and DLC without having to pay for individual content. Similar to an MMO model. New maps, weapons, class upgrades, perks all cost money to make. If there was a subscription model in place you could afford to keep staff on duty to create these updates regularly.
WhiteZombie's Avatar - Comment posted on 12/07/2010 09:35
WhiteZombie
@ Aurain - dammit! I haven't gotten that far in Dexter yet! know you've ruined the biggest surprise twist in the entire series!
Chris Carter's Avatar - Comment posted on 12/07/2010 09:35
Chris Carter
@BadMrK
I agree. Something like a subscription model that would get you all of the DLC for a given game wouldn't be *that* bad compared to some DLC models.

Although nothing beats buying a PC game for $20 on Steam, and playing it 10 years later for free. But those days are dead.
aquabob's Avatar - Comment posted on 12/07/2010 09:37
aquabob
There is a tiny part of me that wishes monthly fees would begin. As the moment they do I would completely give up my call of duty. I miss my social life outside of a 360 headset XD
elchippo's Avatar - Comment posted on 12/07/2010 09:38
elchippo
Another day, another stupid comment from Pachter. I wish I could be paid for talking such nonsense.
Dv8thwonder's Avatar - Comment posted on 12/07/2010 09:40
Dv8thwonder
Pachter is the first videogame lobbyist.
suigeneris's Avatar - Comment posted on 12/07/2010 09:40
suigeneris
I think he'll get his way eventually. I doubt Activision will be true to their word. When subscriptions do come, I'm out. The value per hour is precisely the reason I bought Black Ops.
Bobthecatlol's Avatar - Comment posted on 12/07/2010 09:40
Bobthecatlol
If CoD starts a subscription based model, I would not buy a new CoD. I'm sure many others feel the same way but there's no doubt Activision would be trying to make money in the long run instead of in sheer amount of playerbase buying a copy and dlcs.

The stupidest thing about it is to remain on top in a market you don't have a monopoly on you have to stay competitive. If I released an FPS game CoD style when CoD went subbed I'd be making a killing.
Xzyliac's Avatar - Comment posted on 12/07/2010 09:42
Xzyliac
I propose we stop talking about Patcher and start talking about Dexter.

I for one think Dexter sucks but I didn't make it past season 1. Does it get better? /begin
tonicmole's Avatar - Comment posted on 12/07/2010 09:43
tonicmole
Pachter is a jackass. He has little to know understanding to the reality of gaming. This is not like selling toasters. You have to factor in the very vocal fans. You lose their faith you lose everything. Kinda like with used games. There is no game market without used games. It helps prop up the industry. Just like comic books when you could buy them at a grocerie store. It helps introduce a wider audiance to your product. When comics restricted sale to only specialty stores comics collapsed. You charge for online gaming and your number of players shrink meaning it's harder to find a match meaning no one plays your game.
kainsec's Avatar - Comment posted on 12/07/2010 09:44
kainsec
Is there a bell curve on grading Industry Analysts or something. I would think being an analyst would require your are able to analyze the industry you specialize in and extrapolate accurate data from those analysis. However, I am odd like that.
Thype's Avatar - Comment posted on 12/07/2010 09:45
Thype
Could someone tell me why Destructoid and the rest of the gaming press still gives this guy free press?

If he's wrong all the time and has no credibility, why the hell cover the guy?
Dv8thwonder's Avatar - Comment posted on 12/07/2010 09:46
Dv8thwonder
@Xyzliac I sure hope to God it does. It was so boring I started watching California.
manasteel88's Avatar - Comment posted on 12/07/2010 09:46
manasteel88
look...on PC games I'd agree. they get patches, they get maps and they could ensure against cheating with this. XBL/PSN is a different model. Live in particular is less reliable in pushing patches through. It could only work if they agreed to a steam like service that Portal is getting and that doesn't even factor in consumer backlash to this move.

Pachter is talking for the publishers, not the consumers. People playing 200 hours a month on CODMW2 is a bit of a strain on servers and I can see publishers realizing that this cuts in to profits.

either way, I'm not gonna play it.
Dv8thwonder's Avatar - Comment posted on 12/07/2010 09:49
Dv8thwonder
Pachter's "vision" of the future videogames will surely blind us all.
Xzyliac's Avatar - Comment posted on 12/07/2010 09:51
Xzyliac
@Dv8thwonder
Iknorite!? I'm soooo glad I'm not alone. Dexter is boring as shit. I'd rather watch CSI and that's the same god damn episode every time.

Except for that one season with the dollhouse killer shit. I was hooked on that junk.
seabassuk's Avatar - Comment posted on 12/07/2010 09:54
seabassuk
And I demand a blowjob from a (decent looking) hooker everytime i get a killstreak on any major FPS or at least a silver trophy on any PS3 game.
Dv8thwonder's Avatar - Comment posted on 12/07/2010 09:55
Dv8thwonder
@Xyzliac Gimmick show is tired gimmick. I miss Monk. T-T
ModernTenshi04's Avatar - Comment posted on 12/07/2010 09:57
ModernTenshi04
They need to monetize on the fact they're providing me with hours more worth of entertainment in the history of video games?

How about Activision doesn't put out a new Call of Duty every year, so I don't feel tempted to buy them every other year because I'm still enjoying last year's game? That way they save money, and, well, that's it really.
Stevil's Avatar - Comment posted on 12/07/2010 10:01
Stevil
@Xzyliac: Just don't read the books. For the love of God, don't read the books!
Xzyliac's Avatar - Comment posted on 12/07/2010 10:02
Xzyliac
@Dv8thwonder
Monk was pretty good.

All the non-comedy shows on TV right now are jut awful. I've been doing strictly non-srs bznss. Cartoon Network has been on a roll. Regular Show is my jam.
SephirothX's Avatar - Comment posted on 12/07/2010 10:05
SephirothX
I think Patcher wants the game industry to crash again
Enzi's Avatar - Comment posted on 12/07/2010 10:07
Enzi
Ok Pachter, it's time to STFU.
Stevil's Avatar - Comment posted on 12/07/2010 10:08
Stevil
Monk Season 1-3 was awesome. The rest was shit. Once it became more about Tony Shalhoub's comedy pratfalls and less about the murders, it wasn't anywhere near as witty as it thought it was.
Aurain's Avatar - Comment posted on 12/07/2010 10:08
Aurain
@Xzy

DISAPPOINT.
Xzyliac's Avatar - Comment posted on 12/07/2010 10:11
Xzyliac
@Stevil
Season 1 was incredible. Also, what's a book?

@Aurain
My best friend almost lost his shit when I told him I didn't like Dexter. We're talkin' knife fight proportions.
killias2's Avatar - Comment posted on 12/07/2010 10:12
killias2
I'm worried this will happen and work.

However, most of me has faith that, when this is attempted, it will fall flat on it's face. Nobody likes monthly fees.
MichaelJLowell's Avatar - Comment posted on 12/07/2010 10:19
MichaelJLowell
"We firmly believe that until the publishers address monetization of multiplayer, game sales will continue to be challenged by the publishers’ altruistic decision to provide significantly more entertainment value per hour than ever in history,"

The hell is this? An audition for Minister of Propaganda?
ThrashingLimbsEd's Avatar - Comment posted on 12/07/2010 10:19
ThrashingLimbsEd
@xzyliac

But you like LaRoux...

I mean I would rather cut both ears off than hear that banshee wail one more time.
Trygle12's Avatar - Comment posted on 12/07/2010 10:22
Trygle12
Alright... You have been wrong many times Pachter and every time I try to keep things civil.

BUT....

This is an especially big bit of shortsightedness on your part and I need to say..


FUCK YOU PACHTER.

SERIOUSLY, FUCK YOU.
Dv8thwonder's Avatar - Comment posted on 12/07/2010 10:23
Dv8thwonder
Pachter is a tool to be used by the investors whose only goal is to rape you of your joy and money.
Spectreman's Avatar - Comment posted on 12/07/2010 10:27
Spectreman
It´s bad, but he is right.
Abe504's Avatar - Comment posted on 12/07/2010 10:27
Abe504
yea im only paying for one subscription, xbox live only. Ill just play single player games only if this happens, only multiplayer games i play online are fps and i could live without them
mix's Avatar - Comment posted on 12/07/2010 10:32
mix
The second they charge me a monthly fee on top of the game is the day I drop COD as a shooter. Fuck that.
catsithx's Avatar - Comment posted on 12/07/2010 10:44
catsithx
But pachter is always right * coughs *
meteorscrap's Avatar - Comment posted on 12/07/2010 10:49
meteorscrap
Yeah, why keep customers when you can alienate them?

Part of the reason that games like Call of Duty and Halo have such momentum and stay relevant for months on months is because the community is so large. It's not like certain games where you run into the same thirty or forty people after a few months and have trouble filling games. A subscription-fee would change that.
Sexualchocolate's Avatar - Comment posted on 12/07/2010 10:49
Sexualchocolate
OK, so i just got my Xbox360 yesterday, and I got Black ops with it.

I paid for a year of LIVE, and that was far more than it's worth anyway.

To pay for a console subscription which gives EXACTLY the same service as a free competitor (I can get disconnected from games all the time playing CoD on PSN for free, rather than pay Microsoft to get disconnected from games all the time on Xbox), AND to pay another subscription for their fucking P2P system on top would be wholely ridiculous.

Scrap live, give dedicated servers, then maybe, just maybe you can consider putting a subscription on CoD.

I feel fucking mugged to be honest. LIVE is shit, well at least it's NO BETTER than PSN. The NXE or NXT or whatever you call it is FUCKING HORRIBLE and Black ops it's self is massively disappointing.

Still, at least I've got a Ps3 and a shit hot PC to play with.

Still really struggling for DS games for my DSi XL too, (like cannot find a single game i want to play struggling) but that's unrelated.

Haven't even unboxed Natal either - just not interested.
atastysammich's Avatar - Comment posted on 12/07/2010 10:50
atastysammich
Hey, you leave Orlok out of this.
Qraze's Avatar - Comment posted on 12/07/2010 10:59
Qraze
he's not even predicting or analyzing now and is only pushing an agenda he and his employer want in this industry.
Putto's Avatar - Comment posted on 12/07/2010 11:07
Putto
You know, the more comments he (Patcher) makes the more I think the closest thing he's ever "played" to a video game is an ATM.
RenegadePanda's Avatar - Comment posted on 12/07/2010 11:17
RenegadePanda
Every time Patcher opens his mouth, the earth moves further from the sun.

He's plunging us into an eternal winter where only his cold, dead soul can survive. Son of a bitch.
Jawmuncher's Avatar - Comment posted on 12/07/2010 11:20
Jawmuncher
I predict in the future games will come out and make money.

You have my permission to post this everywhere.
DefiantBadger's Avatar - Comment posted on 12/07/2010 11:22
DefiantBadger
@RenegadePanda

Ha! Well said.
SKSith's Avatar - Comment posted on 12/07/2010 11:23
SKSith
This guy needs to open a game company and run it the way he wants so it can fail,d he realizes he's wrong about everything, and shut the hell up!
Uzzy's Avatar - Comment posted on 12/07/2010 11:33
Uzzy
And unsurprisingly, Sterling and everyone else here seems to be forgetting where Pachter is coming from. He's not representing gamers, he's representing the business investors who put their money into the likes of Activision, EA and Ubisoft. Given the shift in the last few years away from one off payments to subscription fees, especially in the MMO market, and how successful that's been at making money, it makes perfect business sense to want to see other already proven franchises moving in that direction. Call of Duty, for instance, will sell loads regardless of how much Activision charges for it, for the DLC or for the multiplayer.

It's not something I'd want to see myself, but all you lot are doing is raging at someone making good business sense.
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