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Pachter: Borderlands has been 'sent to die' photo

Borderlands is out this week and the first reviews are in, after many years of development and a solid few months of hype. Despite the media and gamer buzz, however, videogame analyst Michael Pachter believes that Gearbox Software's FPS RPG has been "sent to die" and is going to be decimated by both Modern Warfare 2 and Dragon Age: Origins.

"Sent to die. I think Borderlands is the definition of a game that should have had it’s own window and not be up against all this stuff," explains the silver-tongued fox. "It’s absolutely the same audience. I don’t think it’s as much an RPG as they would like us to believe. If it’s an RPG, Dragon Age is going to kick its butt; and if it’s a shooter, Call of Duty or something else is going to kick its butt."

Ouch. Very harsh words from the industry's resident soothsayer, but do you agree? And does having one game sell better than another really take away from its success? I personally just hope this game does well. I think Gearbox is a solid developer full of good ideas and Borderlands has been on my "DO WANT" list for over three years. It'd be a real shame if Pacther's vision comes to pass.

Besides which, Borderlands has a good few weeks before the big names hit. Let's give it a chance.

[Via Wearetheinternetz, a site I forgot to source in the story. They could have informed me this properly, but chose instead to passive-aggressively Tweet about it until I worked out what the problem is. I hope this makes them feel better.]








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119 comments | showing # 1 to 50
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Stryffe's Avatar - Comment posted on 10/19/2009 15:22
Stryffe
maybe so, but this time of year always gets great game releases back to back.
Electrium's Avatar - Comment posted on 10/19/2009 15:23
Electrium
He might've been right, but the art style will save the game. It looks dead sexy, and I bet a lot of window shoppers will eat that right up.

There's definitely an audience for these type of games. You really can't compare Dragon Age to Borderlands, that makes as much sense as comparing Mario to Madden. Pachter can think whatever the hell he wants though, because you know he will.
GoonieGooGoo's Avatar - Comment posted on 10/19/2009 15:24
GoonieGooGoo
Pachter doesn't know s--t.
He always spouts OBVIOUS predictions....nothing that would make me actually give him money to invest.

Why do game sites keep using him as some sort of guru?? Is he the only one that will talk to you?
JACK of No Trades's Avatar - Comment posted on 10/19/2009 15:25
JACK of No Trades
This game should have got a summer release IMO. Way too many games crowed into a fucking month. Stupid publishers!
John Johnson's Avatar - Comment posted on 10/19/2009 15:25
John Johnson
I agree, because to me, a decent game will always have a base of hard core gamers who will purchase it. But for a game to have truly dominant sales, such as those of Halo or Call of Duty, its appeal has to reach far beyond that hard core group to casual gamers. And introducing an unknown IP in between better known releases, and not heavily marketing it, will most likely result in less than desirable sales.
Topher Cantler's Avatar - Comment posted on 10/19/2009 15:25
Topher Cantler
'cept that some of us are really looking forward to Borderlands and don't give a flying shit about those other two games.
Phantom Spaceman's Avatar - Comment posted on 10/19/2009 15:25
Phantom Spaceman
And does having one game sell better than another really take away from its success?

Um... yes? lol

Companies make games for money, not accolades.
jawshoeuh's Avatar - Comment posted on 10/19/2009 15:26
jawshoeuh
I think Pachter is just trying to say he is tired of the game drought during the summer months.
Agent's Avatar - Comment posted on 10/19/2009 15:26
Agent
Borderlands isn't solely an RPG or a shooter, its a combination of the two that also has its own spin on both. I don't believe that the existence of Modern Warfare and Dragon Age are going to hurt it but the time of the year they decided to release it on.
Draxxlith's Avatar - Comment posted on 10/19/2009 15:29
Draxxlith
moar Pachter hate plz.

But seriously, I see where he's coming from, and I don't want it to be true, I'm buying this tomorrow, so I'm doing my part, but at the same time, have no interest in CoD. I hope it does well, and thus inspires originality, but fear for the worst.

I've converted at least 7 people, but none of them had heard of it last week, so it looks grim.
Holyetheline's Avatar - Comment posted on 10/19/2009 15:29
Holyetheline
I think Borderlands will be just fine... I'm gonna buy it despite the other new games coming out.
Drakengard's Avatar - Comment posted on 10/19/2009 15:29
Drakengard
Hmm...sadly, I think the guy is spot on. Now, of course, I'm not excited for Borderlands at all. I'd rather play Dragon Age: Origins or CoD: MW2 so guess that douses me with bias.
DinnertimeNinja's Avatar - Comment posted on 10/19/2009 15:30
DinnertimeNinja
I don't think the timing of this game is that much of a problem.

It's got a few weeks before the big genre-conflict games and THIS week it really doesn't have any competition (aside from residual Uncharted 2 love).

I suppose he thinks Gearbox should have saved it for Q1 2010? That space is JUST as crowded AND most people's x-mas money will probably be gone by then.
Jim Sterling's Avatar - Comment posted on 10/19/2009 15:31
Jim Sterling
"Um... yes? lol

Companies make games for money, not accolades."

You misunderstand my point. My point is that MW2 selling lots of copies should have nothing to do with how many copies Borderlands sells. We have this mentality that just because one game/system did better than another, then that is bad news for the "losing" game/system.

I am merely asking if you think that two completely unrelated games like MW2 or Dragon Age could or should be kicking Borderlands' butt, considering none of the titles really have anything to do with one another. Even if MW2 sells more than Borderlands, does that really mean that Borderlands' sales will count for nothing?
T3KK9's Avatar - Comment posted on 10/19/2009 15:32
T3KK9
here's hoping it doesn't follow through. A game like this deserves all the attention and sales it can muster.
Sharpless's Avatar - Comment posted on 10/19/2009 15:32
Sharpless
It will find its niche. Left 4 Dead had a similar deal. But there's always a reliable market for co-op-oriented shooters, just not as big of one as there is for the Call of Dutys of the world.
BluDesign's Avatar - Comment posted on 10/19/2009 15:33
BluDesign
This time of year didn't hurt Fallout 3 which is most like Borderlands than either of the other two. If anything releasing F3:GOTY edition has more ability to affect sales than COD or Dragon Age.
Scroll's Avatar - Comment posted on 10/19/2009 15:34
Scroll
I think it could a sell a mill or two, it's got a large enough window before either of those other games come out.
ryderbackside's Avatar - Comment posted on 10/19/2009 15:34
ryderbackside
I'm much more excited about Borderlands than I am about anything else set to drop.
TheDirtyHobo's Avatar - Comment posted on 10/19/2009 15:34
TheDirtyHobo
I think of it more as a shooter than RPG, and call me crazy but I'm not all that interested in Modern Warfare 2. Yes, Dragon Age interests me more as an RPG than Borderlands, but as a shooter I'd take Borderlands over MW2 given what I've seen of both any day.

Borderlands, Dragon Age, and Left 4 Dead 2 is my holiday 2009 lineup. And a rental of Assassin's Creed 2.
TheJesusNinja26's Avatar - Comment posted on 10/19/2009 15:34
TheJesusNinja26
Support CREATIVE & NEW ideas!!! They deserve it!! Borderlands I salute you!
Xzyliac's Avatar - Comment posted on 10/19/2009 15:35
Xzyliac
I mildly agree.

As somebody who has recently admitted to himself that he doesn't see the big deal (I tried) I have to say U kind of agree with Patcher. If this game had come out at a time when y gaming budget weren't so tight due to the mass of games this season I'd be much more inclined to buy it day one and experiment purely based on the hype. As of right now I can't justify it. And this onslaught is going on through Feburary? Sorry Borderlands.
Bugsport's Avatar - Comment posted on 10/19/2009 15:36
Bugsport
I think the danger of borderlands failing is real. But I also think Pachter has shit for brains
Unassuming Local Guy's Avatar - Comment posted on 10/19/2009 15:39
Unassuming Local Guy
It's fate will be similar to Dead Space's: relatively slow sales followed by a quick price drop, and then hefty sales on the "used" shelf at Gamestop.
Xzyliac's Avatar - Comment posted on 10/19/2009 15:39
Xzyliac
*I kind of agree with Patcher
Tarvu's Avatar - Comment posted on 10/19/2009 15:40
Tarvu
I'd sooner buy it than Modern Warfare 2.
Because I'm not going to buy Modern Warfare 2.

I hope Pachter is wrong, Borderlands looks like a worthwhile game. It may not make megabucks and be huge but it shouoldn't fail instead.
AfroWalrus's Avatar - Comment posted on 10/19/2009 15:40
AfroWalrus
Sheep mentality. If all of your friends are buying Call of Duty, you'll buy it too so that you can participate. You might want Borderlands, but if nobody you know has it the appeal drops.
Borderlands may end up being a slowball. Perhaps not as many people will buy it on release, but it will continue to sell over time exponentially. The more people who have it, the more people want to buy it, et cetera into infinity.
GuitarAtomik's Avatar - Comment posted on 10/19/2009 15:41
GuitarAtomik
Yeah, that doesn't make any sense. Besides the fact that Borderlands is WAYY different from Dragon Age or MW2 (though more so Dragon Age), Modern Warfare 2 doesn't come out for weeks. That's plenty of time to get some sales in. And sure, MW2 will decimate Borderlands in holiday sales but really what won't it decimate?
liam12360's Avatar - Comment posted on 10/19/2009 15:43
liam12360
Gearbox is just being an unnecessary dick these days.
lyfeforce's Avatar - Comment posted on 10/19/2009 15:46
lyfeforce
I'm lucky enough to have paid off my MW2 preorder last paycheck, so Borderlands is getting my cash.
nailerr's Avatar - Comment posted on 10/19/2009 15:46
nailerr
He may have a point, but there is also the fact Activision can FUCK OFF, I'll buy MW2 when it comes down to about 30 quid. IW make great games, but not that great. Until then, Borderlands can have the cash.
Tarvu's Avatar - Comment posted on 10/19/2009 15:47
Tarvu
If a friend gets it on PC then I'll be sold on the co-op aspect.
manasteel88's Avatar - Comment posted on 10/19/2009 15:47
manasteel88
I agree that this might have the Bioshock effect. Releases to good sales and good praise and then has sales disappear as soon as Modern Warfare drops.

I'm not sure if I'm giving Dragon Age the same strength as Mass Effect had during 07, but I would say that its gonna knock into Borderlands. Pachter is making a good guess and I wouldn't be shocked if this gets forgotten during the high traffic of the holiday season.

Another factor is that people are going to pay for sure things. Gearbox doesn't have the pedigree of Bioware or Infinity Ward. In this questionable economy, people are looking to brands they know and love. I still think this game will have a long sales life ala Bioshock, but its week to week sales are going to crash as soon as MW2 drops

@Topher
he doesn't factor in what people who don't care about MW2 and DAO will do. He's factoring in the gamers that would potentially have bought all 3 and are going to limit themselves to only one/maybe two purchases this season. In those instances Borderlands doesn't fare too well.
ThorsteintheStaffstruck's Avatar - Comment posted on 10/19/2009 15:48
ThorsteintheStaffstruck
Dragon Age is awesome, MW2 is awesome! Borderlands is the bastard child of the two... and quite Awesome!
MasterBalls's Avatar - Comment posted on 10/19/2009 15:48
MasterBalls
If no games run up against Modern Warfare 2, of course it's going to outsell everything. MW2 is the equivalent of the schoolyard bully who won't let anybody else on the jungle gym while it's playing, and all the other kids are too afraid to set foot near it.

Also, obligatory "How the hell did Pachter get paid for spouting this BS" comment.
InfraredChimera's Avatar - Comment posted on 10/19/2009 15:51
InfraredChimera
I'm geeked for Borderlands as much as I am with MW2. More games the merrier in my opinion.
Zanch's Avatar - Comment posted on 10/19/2009 15:52
Zanch
So sick of hearing Patcher's bullshit. Of course it'll be outsold by the bigger names, but that doesn't mean it won't be a success.
manasteel88's Avatar - Comment posted on 10/19/2009 15:52
manasteel88
also, two pachter posts in one day! its like fanboy christmas!
nonphotoblue3x0's Avatar - Comment posted on 10/19/2009 15:57
nonphotoblue3x0
The game is going to do just fine. Who is this crackpot?
Sassafrass's Avatar - Comment posted on 10/19/2009 15:58
Sassafrass
I'm buying Borderlands and not buying Modern Warfare 2. Take that, Pachter!
thevit585's Avatar - Comment posted on 10/19/2009 15:59
thevit585
I've got a few converts as well. This game will do just fine, imo. They're doing something different. I'm a huge western RPG fan, and a huge FPS fan, so this game is, and has been, right up my alley since I read about it in GI in 2007.
Deny Everything's Avatar - Comment posted on 10/19/2009 15:59
Deny Everything
@Jim Sterling: "I am merely asking if you think that two completely unrelated games like MW2 or Dragon Age could or should be kicking Borderlands' butt, considering none of the titles really have anything to do with one another. Even if MW2 sells more than Borderlands, does that really mean that Borderlands' sales will count for nothing?"

You are missing the obvious point about limited money and limited time.

I think his point about Dragon Age is being blown out of context. He only mentions it because GEARBOX CALLS IT A RPG. He says IF it is an RPG then Dragon Age will push it out. Gearbox is inviting the comparisons to RPG titles by advertising it as such.

Being a game reviewer perhaps you don't understand but most people do not have the money nor the time to play every game known to man. There are titles that slip through all the time and it's because the big ticket tried and true titles are bought first.

Let's not also forget that at it's heart it is a co-op experience, not a solo and not even a multi-player. It's a small scale MMORPG really. And MMO's are often defined by their player base. Will my other friends be picking up this title or will they be too busy playing Uncharted 2 and MF2 to play this?

All these are things that I would have think would be obvious.
fetusmilk's Avatar - Comment posted on 10/19/2009 16:00
fetusmilk
well i WILL be getting borderlands, i most likely wont be getting dragon ages, and will probably wait on MW2.
MCChampaignMillionaire's Avatar - Comment posted on 10/19/2009 16:00
MCChampaignMillionaire
I absolutely agree with him...I am going to buy Modern Warfare 2 and maybe Dragon Age...
ScottyG's Avatar - Comment posted on 10/19/2009 16:01
ScottyG
Ug... I want to say "fuck Pachter, that attention seeking whore", but in this case he is right. Borderlands will definitely be woefully undersold because of MW2 and other high profile titles coming out.
Jonathan Melancon's Avatar - Comment posted on 10/19/2009 16:05
Jonathan Melancon
Jim, Yes one game selling more copies means another won't sell as many. We don't have a 200$ game budget. I don't. Nor do we get free copies.
Derek Gillies's Avatar - Comment posted on 10/19/2009 16:08
Derek Gillies
I'll buy Modern Warfare 2 if Activision fires Bobby 'I hate you and am going to rape your children if you don't give me more money' Kotick
BattyAdroit's Avatar - Comment posted on 10/19/2009 16:11
BattyAdroit
I will buy Borderlands. I will not buy either of the other two games.
TheStripe's Avatar - Comment posted on 10/19/2009 16:12
TheStripe
@ Unassuming White Guy - Dead Space sold 1.4 million units. Not bad at all for an original IP.

Will Borderlands sell as well as CoD, even if it were in a different release cycle? Not likely. Why? Haloids are buying CoD. CoD is like Madden and Tekken. Lots of people play CoD and nothing else. They might as well glue the disc in the tray, because they're not going to play anything until CoD:MW3 comes out. I also think that Dragon Age is overhyped and won't do as well as everyone thinks it will. Hardcore fantasy RPG'ers are playing Demon's Souls, and they're a smaller subsect of gamers that the FPS crowd. I think there's a lot of folks like me; I love FPS games, but I'm tired of CoD. 4 was plenty. I want something new in my FPS. Borderlands seems like it could be the thing, but I'm still busy farming souls.

Is it safe to say (in Pachteresque douchbaggery) that Borderlands is destined to be a financial disaster? Not at all. I wish I could say that Koticks asshattery would have some impact on those people he insulted deciding not to buy his games, but mostly, gamers are retards who don't give a rats ass about who's talking down to them or trying to rip them off. They just stand in line to get ripped off (see: Halo ODST). When CoD:MW3 is $75 at retail, don't complain, because you continued to buy titles from the guy who said the industry needed to raise prices and cut overhead simultaneously.
TheJesusNinja26's Avatar - Comment posted on 10/19/2009 16:12
TheJesusNinja26
Patcher, my dad's not a cell phone... duh!
I THREW MW2 ON THE GROUND!!!

http://www.funnyordie.com/videos/e4e2187156/andy-samberg-i-threw-it-on-the-ground
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