Quantcast
Pachter: Activision should charge for Call of Duty online - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Pachter: Activision should charge for Call of Duty online


2:30 PM on 12.07.2012
Pachter: Activision should charge for Call of Duty online photo



Michael "Thigh Majesty" Pachter is a man of business, which doesn't always make him a friend to consumers. His latest suggestion, that Activision should charge a fee for Call of Duty, isn't a new notion, but it never wins him fans. At least, fans outside of board rooms. 

"I know the game sells billions of dollars. Activision did a bad thing with Call of Duty from a profit perspective," protested the analyst at the Game Monetization Summit (ugh). "They trained gamers that you can buy a game and play it all year, ten hours a week, forever, and you never have to pay again. You just wait for the next Call of Duty. I promise you there are plenty of people, numbering in the millions, who play one game, which is Call of Duty, and they never stop.

"That's just like the people who play World of Warcraft and never stop, yet the World of Warcraft guys are paying $180 a year, and the Call of Duty guys are paying $60. So who's got a better model? This multiplayer thing being free was a mistake. I don't think anybody ever envisioned it would be this big. It's a mistake because it keeps those people from buying and playing other games." 

He added that the Bungie/Activision collaboration would see Activision try subscriptions, "Because they're greedy pigs."

The sad thing is, Pachter is not incorrect, when speaking from a purely cynical business standpoint -- COD could have gone subscription-based by now, and stockholders would claim it should've. That said, one of Activision's few redeeming qualities is that it hasn't yet gone out of its way to fully fuck with Call of Duty fans, despite having the ability to be much worse than it is.

More to the point, the whole subscription thing isn't as fashionable these days as it was a few years back, and who knows if even COD could get away with it at this late stage? It'd certainly have the best chance of any IP right now, with even Star Wars: The Old Republic having to ditch the subs. 

As for Bungie's project, a new IP in an industry where franchise names are far more famous than the studios that make them might not be able to justify a fee beyond the retail price tag. While I agree with Pachter that it would've been good business for Call of Duty to establish subscriptions in the past, I don't think it's sustainable for almost anything anymore. If Star Wars couldn't find the fanbase, I doubt Bungie will.

Free-to-play would be the more likely option if regular income is the goal. 

Pachter: Activision to buy Take-Two, Nintendo becoming "completely irrelevant" [GI.biz]

 






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






MMO

10:00 PM on 09.18.2014
Not-Review: In Real Life

First Second is quickly becoming one of the best small press comic publishers, especially for those who like videogames. Their Glorkian Warrior book and corresponding videogame are both delightful in their own right, though n...more



10:45 AM on 09.18.2014
Remember Triple Triad in Final Fantasy VIII? Check out Eminence: Xander's Tales

Back in the day when I first played Final Fantasy VIII, I fantasized about a world in which people could walk up to random strangers, ask to play a card game, and be treated to one without it being weird. We are not there ye...more



10:00 AM on 09.16.2014
Final Fantasy XIV's patch 2.38 brings personal housing, new Relic quest extension

Patch 2.4 for Final Fantasy XIV, which is set to bring the Ninja job and a ton of other content is still a tad off, but in the meantime patch 2.38 has dropped. Inside you'll find a number of quality of life updates, as w...more



View all MMO






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more