Quantcast
One game bought makes Wii U profitable, says Nintendo - Destructoid

DestructoidJapanatorTomopopFlixist



One game bought makes Wii U profitable, says Nintendo


7:00 PM on 11.21.2012
One game bought makes Wii U profitable, says Nintendo photo



In a recent Mercury News interview with Nintendo boss Reggie Fils-Aime we learned that it doesn't take much for the Wii U to be a profitable transaction. In fact, it only takes one game purchase.

Reggie was asked about how the Wii U being the first system to be sold at a loss would affect Nintendo's business plan. Not by much, it seems.

"The business model doesn't change dramatically, in that as soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive," said Fils-Aime.

"In the end, the business model is still to drive the install base of hardware, and then to drive a strong tie ratio with all of the other software and experiences for the consumer. And if we're able to do that, then we will create significant profit for the company."

If this is the case, then the 2.4-to-1 attach rate we heard about last week means that Nintendo should be sitting pretty this year.

In an earlier question, Fils-Aime makes clear that Nintendo has ramped up production to address the supply problems they had during the Wii launch. He says that they're set to sell 5.5 million Wii U units this fiscal year.

Hit the jump for a fantastic GIF.

[Via: Joystiq]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Money

2:00 AM on 08.26.2014
Google supposedly bailed on Twitch deal because of antitrust issues

Amazon's recent acquisition of Twitch.TV for more than $1 billion might come as a surprise to anyone that had been following various suitors' attempts to buy the streaming mogul. As of late, it had seemed as if Google was poi...more



1:30 PM on 08.25.2014
Amazon has acquired Twitch.TV

[Update: It's confirmed. Amazon has officially acquired streaming site Twitch.TV. "Amazon will acquire all of the outstanding shares of Twitch for approximately $970 million in cash, as adjusted for the assumption of opt...more



2:15 PM on 08.20.2014
Infamous developer Sucker Punch sees layoffs

With development on the standalone Infamous: First Light wrapping up, developer Sucker Punch has seen a round of layoffs. Sony confirmed in a statement to Eurogamer, "SCEE can confirm a reduction in workforce h...more



View all Money






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more