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Oh, Canada: Beyond Good & Evil is a cheese pack-in photo

I love me some string cheese. I'm not sure why it peels like that, but I totally dig it as a midday blogger snack. And I dig Beyond Good & Evil. Though it's not the newest game around, and I think it was largely overlooked, it's still a great game. So it makes perfect sense that this game would be a promotional pack in with string cheese, right?

No, you say? Yes, says Giant Bomb reader Lucas May.

In Canada (where else?) the Cheese Heads brand of mozzarella string cheese comes with the PC version of Beyond Good & Evil. And it's not some silly mail-in order form or anything like us Yanks do; the game comes right in the package! It's a good thing that mozzarella doesn't smell bad.

Is this an insult to the game, or a compliment to the cheese brand?

[Thanks, Scott]


LAUNCH GALLERY (2 IMAGES)
Photo Photo
 

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31 comments | showing # 1 to 31

Char Aznable's Avatar - Comment posted on 02/20/2009 10:43
Char Aznable
It's Polly-O string cheese or nothing for me. Accept no substitutes.
Necros's Avatar - Comment posted on 02/20/2009 10:43
Necros
Damn Canadians, getting well-made games for free...
garison's Avatar - Comment posted on 02/20/2009 10:45
garison
This is the only good thing to ever happen to us Canadians. I will for sure enter this.
Furyfire's Avatar - Comment posted on 02/20/2009 10:46
Furyfire
...That's some awesome cheese.
imaginarythomas's Avatar - Comment posted on 02/20/2009 10:48
imaginarythomas
Seriously?! I'm all about this idea!

Now I just need to find said brand of cheese. It's good to be a canuck, eh?
Topher Cantler's Avatar - Comment posted on 02/20/2009 10:53
Topher Cantler
In Canada, cheese comes in bags.
EternalDeathSlayer's Avatar - Comment posted on 02/20/2009 10:54
EternalDeathSlayer
I actually think this is a pretty cool promo. I want some cheese now.
Chicken008's Avatar - Comment posted on 02/20/2009 10:56
Chicken008
But ESRB rates Canada's games not PEGI..
WarZombie's Avatar - Comment posted on 02/20/2009 11:04
WarZombie
It's a good thing, as good game usually don't come packaged like this, but it's also an insult to the game if this is a means of getting it out there. Or maybe Ubisoft is just being smart and trying to get the first game into as many hands as possible, thus increasing interest in the series and this will lead to increased sales of the sequel.

Or maybe I'm reading way too much into this.
Massif's Avatar - Comment posted on 02/20/2009 11:13
Massif
Now I just need to find a store that sells Saputo cheese heads... Anyone?
MrSadistic's Avatar - Comment posted on 02/20/2009 11:13
MrSadistic
I want some god damn milk in bags.
Mr Gilder's Avatar - Comment posted on 02/20/2009 11:22
Mr Gilder
I'm going to Grad School in Ontario in September. I'll have to buy some cheese. If they're getting into the habbit of packaging some of my all-time favorite games with dairy (which is sure looks like), I won't rule out pulling a copy of Gradius 5 out of the middle of a wheel of gouda.
ran24's Avatar - Comment posted on 02/20/2009 11:25
ran24
War Zombie has the right idea. This is to get people aware of the franchise and stir interest in it, so when the new one hits more people will buy it.
Woocifer's Avatar - Comment posted on 02/20/2009 11:32
Woocifer
You know... it would be nice if Microsoft would update their Backwards Compatibility so I can play this game that I OWN because of said Backwards Compatibility that does NOT exist...

Seriously, I get the business model, but making it so we can't play old xbox games is really pissin me off because I have about 5 that I want to play but don't work...

Why don't they just do this? It wouldn't take much time...
Ikey Heyman's Avatar - Comment posted on 02/20/2009 11:38
Ikey Heyman
ahh, reminds me of the time General Mills put PC board games in their cereals. that was kinda fun, but then again I was 9.

lucky Canadians. thankfully I already have a copy. amazing game is amazing.
nukka jdav's Avatar - Comment posted on 02/20/2009 11:48
nukka jdav
I want this very much as I'm a fan of cheese and cheese related objects.
UglyDuck's Avatar - Comment posted on 02/20/2009 12:17
UglyDuck
Well, okay, if they say so. But I don't agree with it. It is absolutely mental. There are so many questions, I don't know where to begin. Who authorised this? How did they get the rights? Did they not consider other possibilities? Was this really the best that they could do? What could they possibly hope to achieve with this cash in?

Ow, argh, it hurts to think about it. I've got to stop.
Char Aznable's Avatar - Comment posted on 02/20/2009 12:21
Char Aznable
This still doesn't top Chex Quest as the greatest video game/snack tie-in of all time.

The best movie/snack tie-in is, of course, Ecto Cooler.
pascuz46's Avatar - Comment posted on 02/20/2009 12:29
pascuz46
Oh isn't good to be Canadian, we are the envy of every nation because of this deal. See the Canadian marketers know what people need, cheese and video games that's it. That cheese is probably from a Canadian cow too, God bless her majesty and our Prime Minister.
ScottyG's Avatar - Comment posted on 02/20/2009 12:38
ScottyG
I picked a pack up at Walmart. Cost like $6 after tax. Considering the game is $10 on Steam, getting with cheese included for $6 is a pretty good deal. ^_^

Expect an "unboxing" video later on when I get home.
ChronosWing's Avatar - Comment posted on 02/20/2009 13:01
ChronosWing
To bad the pc version of this game is full of bugs. Messed up graphics, random crashes, de-synced audio. But I guess if you can manage to get the game working correctly it's great.
Satsumomo's Avatar - Comment posted on 02/20/2009 13:16
Satsumomo
This is just to promote the upcoming BG&E sequel.
Angry Damman's Avatar - Comment posted on 02/20/2009 13:23
Angry Damman
Free health care, low crime rate, properly blended cheese and video game markets, it truly is the land of kings.

@Topher
So does their milk ><
imaginarythomas's Avatar - Comment posted on 02/20/2009 14:14
imaginarythomas
In Canada EVERYTHING comes in bags.
GunSlap's Avatar - Comment posted on 02/20/2009 14:54
GunSlap
Ah yes, I love my county, and we LOVE CHEESE!
Solgrim's Avatar - Comment posted on 02/20/2009 15:45
Solgrim
More exposure for the game. This is good.
Mxyzptlk's Avatar - Comment posted on 02/20/2009 17:12
Mxyzptlk
Sharpless's Avatar - Comment posted on 02/20/2009 18:19
Sharpless
Anybody up in Canada want to buy some cheese and send me a disc? I'm serious!
perri's Avatar - Comment posted on 02/20/2009 18:22
perri
My two favourite things finally unite.


O Canada....
Spork's Avatar - Comment posted on 02/20/2009 19:37
Spork
What the fuck? Seriously, what the fuck?

If this happens a lot over there, I'm moving to Toronto.
DJGIRL2000's Avatar - Comment posted on 02/23/2009 21:55
DJGIRL2000
I saw recently the new Shawn White Snowboarding righ in the friggin Canadian packages of Cheese Heads. Them Saputo seem to have it stringable straight!
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