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Ocean Marketing's PR goof becomes Internet sensation photo

In the hours following Ocean Marketing's public shaming, the unprofessional exploits of Paul Christoforo have become the latest Internet fascination -- so much so that even insurance company Geico has gotten in on the fun

The combined might of 4Chan, Reddit, Penny Arcade and other communities delivered vicious retribution to Christoforo. The Avenger Controller, which Ocean Marketing was representing, has been bombarded with negative reviews on Amazon, while the company's range of utterly awful Youtube videos have been swamped with dislikes and abusive comments. 

Elsewhere, a website has popped up, dedicated to Christoforo's infamous "I wwebsite as on the internet" email, while one amazingly swift Youtube video has become a smash hit. Meanwhile, records of Christoforo's domestic abuse case (which he says was dropped) have started circulating the Internet, and his insincere apology to Penny Arcade seems to have only made matters worse.

Oh, and then there's the mounting evidence of plagiarism and further customer abuse that the man seems to have built his career around.

I think the most telling part of all this is how the non-gaming mother of a friend started talking about the "Ocean Marketing thing" of her own volition. The story has crossed over from a gaming story to a general consumer interest one. Don't be surprised to see mainstream news sources picking it up next. 

Internet controversies move damn fast, eh? As for Paul himself? He seems to have started a new Twitter account after someone hijacked his original one (which he'd amusingly renamed "OceanStratagy"). After asking people not to call his house anymore, he announced he was taking time off. Probably for the best. 








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88 comments | showing # 1 to 50
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next 50 comments

TomTheTrivial's Avatar - Comment posted on 12/28/2011 08:05
TomTheTrivial
I think, and stop me if you disagree, that people. Are being a little bit too mean. Just a little bit.
Sean Daisy's Avatar - Comment posted on 12/28/2011 08:06
Sean Daisy
Given the CURRENT climate he wasn't exactly FISHING for compliments. I'm unsurprised to SEA a TIDAL WAVE of retribution.
TomTheTrivial's Avatar - Comment posted on 12/28/2011 08:08
TomTheTrivial
@sean I sea what you did there. Water or not it was funny is another matter.
Triple C's Avatar - Comment posted on 12/28/2011 08:08
Triple C
Is that video about the controller just an update on the development of the controller? I had a hard time understanding him with gum in his mouth.
BalloonFighter's Avatar - Comment posted on 12/28/2011 08:12
BalloonFighter
The Internet can be a dangerous place.
Triple C's Avatar - Comment posted on 12/28/2011 08:14
Triple C
At least he has his "30 thousand twitter followers , 1300 Facebook friends" to back him up....right?
Monodi's Avatar - Comment posted on 12/28/2011 08:15
Monodi
I am starting to get a bit upset about this...
tuoman's Avatar - Comment posted on 12/28/2011 08:15
tuoman
Great promo video! How soon can I buy ALL OF THEM?

Cowkaynee Monkeystrudle's Avatar - Comment posted on 12/28/2011 08:17
Cowkaynee Monkeystrudle
@TomTheTrivial I have seen a few people ask that question and no its not being mean.This guy is a steroid abusing dick bag thug conman that needed to be taken down 20 pegs.I have no pity for him what so ever and neither should anyone else.
dtomek's Avatar - Comment posted on 12/28/2011 08:19
dtomek
Well in his defense, after seeing the controller in question I think his level of professionalism was about right. That thing looks like possibly the most unnecessary invention ever. "Let's take something relatively easy to use and make it mind boggling difficult. How could that not sell?"
Sean Daisy's Avatar - Comment posted on 12/28/2011 08:19
Sean Daisy
@Tom I'm SAILING close to the wind on this one, but I certainly MARINE to be funny. URAL reading this, so if anyone lets me know WEIR I went wrong, I would LAKE it if they can be PACIFIC.

Try not to take it too LITTORAL.
Bioautographical's Avatar - Comment posted on 12/28/2011 08:19
Bioautographical
I completely agree with Gabe on this issue: don't be a bully, especially when you don't know who you're fucking with. Bullies are everywhere in life, and very rarely do people have a chance to REALLY drive the point home that they won't tolerate being victimized.

I think this guy now knows what it's like to feel a little vulnerable, and by the time this all blows over, he'll hopefully remember this before he treats anyone else poorly. Internet life lessons FTW.
tuoman's Avatar - Comment posted on 12/28/2011 08:25
tuoman
@tuoman

Dec 17
Sean Daisy's Avatar - Comment posted on 12/28/2011 08:28
Sean Daisy
In more serious commentary, things have clearly not gone so well for this guy thanks to Mighty Internet Justice, but (as long as this guy keeps his head down and his mouth shut) this will all blow over.

My proof: Do any of you guys remember Alyssa Bereznak? Didn't think so.
Chris Carter's Avatar - Comment posted on 12/28/2011 08:28
Chris Carter
Didn't he get fired? Didn't his entire firm get dropped? Internet justice actually worked this time.
TheDragon's Avatar - Comment posted on 12/28/2011 08:33
TheDragon
He's not @OceanStratagy anymore. None of the tweets on there are his. He packed up and moved to @OceanDeepSea. At least he spelled this one right.
doewnskitty's Avatar - Comment posted on 12/28/2011 08:33
doewnskitty
I just feel bad for the controller company, given that the whole reason for it being an invention in the first place was because a teacher decided to make something to aid a disabled student in playing games. And now he could very well be looking at things being sunk because he made the poor mistake of hiring terrible PR to act as his customer service liaison for the holidays.

I mean, how far does this have to go? Internet justice can be great and all that, but how much needs destroying before it's enough?
innocuousremark's Avatar - Comment posted on 12/28/2011 08:34
innocuousremark
"There's a difference between being sorry and being sorry you were caught."
Epic-Kx's Avatar - Comment posted on 12/28/2011 08:34
Epic-Kx
WWEBSITING ON THE INTERNET, LIKE A MOTHERFUCKER.

@Magnalon
It has before--remember The Blocks Cometh fiasco?
SpaceBabs's Avatar - Comment posted on 12/28/2011 08:36
SpaceBabs
"After asking people not to call his house anymore, he announced he was taking time off" He did not say that. This account is a parody account. The real Paul Christoforo changed his twitter name AGAIN (what a dumbass!) to @OceanDeepSea . The @oceanstratagy account was picked up by someone else afterwards.
Chris Carter's Avatar - Comment posted on 12/28/2011 08:37
Chris Carter
Also, everything in the past 24 hours has been completely justified, and comic gold, with the exception of the Amazon product bombing.

Everything else has been an attack on Ocean/Paul himself, but the Amazon bombs are an attack on the actual product, which has nothing to do with Paul. Considering the product head fired the ENTIRE firm, basically taking Penny Arcade's word for it, I'd say that's pretty classy.
Chris Carter's Avatar - Comment posted on 12/28/2011 08:38
Chris Carter
@Epic
That would have been removed by Apple regardless. It may have taken an extra week or so, but they usually catch those things.
budmaceone's Avatar - Comment posted on 12/28/2011 08:38
budmaceone
update: he now just posted he is guzzlin hate juice...more roids I see.
Rammstein's Avatar - Comment posted on 12/28/2011 08:39
Rammstein
the only shitty part about this is the forced memes. I fucking hate forced memes. Anyone who uses/abuses the 'i wwebsite as on the internet' thing can die of AIDS.
Phoenix Gamma's Avatar - Comment posted on 12/28/2011 08:42
Phoenix Gamma
The sad part is the creator made this ford the handicapped with limited hand movement. Not an extreme christmas gift for our redneck cousin. Suppsey the company that actually MAKES this is contacting PA about donating these to Child's Play.
JimTrolling's Avatar - Comment posted on 12/28/2011 08:43
JimTrolling
What the cunting shit is this all about!!??!! Jim you are an attention seeking whore!!!! mmmh mmmm yes satire, mmmh mmm yes, a hwa hwa hwa hwa satire, mmmh mmm yes.
PrinceHeir's Avatar - Comment posted on 12/28/2011 08:47
PrinceHeir
wow just wow

amazing how the internet can do. look at all the evidence was posted in merely 2 days.

and someone already hijacked his account and calling his house??

the internet can be a scary place O____O

it's a good thing i don't do twitter or put any sensitive information on the net.

he deserves it, but not his family and the creators of the Avenger controller.
Chad Almasy's Avatar - Comment posted on 12/28/2011 08:48
Chad Almasy
@Rammstein

Forced memes are ones that people try to make catch on on purpose...hence forced. A phrase accidentally worded horribly is not a forced meme. It's just something that's going to be made fun of to the point where it becomes a meme.
TomTheTrivial's Avatar - Comment posted on 12/28/2011 08:48
TomTheTrivial
@Jimtrolling Yep. Read it in his voice.
JimTrolling's Avatar - Comment posted on 12/28/2011 08:53
JimTrolling
@TomTheTrivial

Is is pedophilia or not if you like smelling applesauce that babies have eaten?
NotoriousBIG420's Avatar - Comment posted on 12/28/2011 08:53
NotoriousBIG420
Geico's twitter page is blank...did they remove it or something? Was curious to see what they had to say.
Tabarnaco's Avatar - Comment posted on 12/28/2011 08:54
Tabarnaco
no, he doesn't deserve to get personal information leaked and people spamming him in every possible way just because he pissed off a customer. i'm sure internet kids think it's fair to ruin a man's life because of something so trivial but one day you'll have to get real.
doewnskitty's Avatar - Comment posted on 12/28/2011 09:05
doewnskitty
@ Tabarnaco

Same here. It's great that the asshole got his comeuppance for his behavior and his "professional" conduct, but there's always the point with something like this situation where it stops being about some form of righteous retribution and becomes more about petty vindictiveness and opportunism.

It's great to see a bully have a taste of his own medicine, but things like this also show just how much of a bully another person can be.
Mr Andy Dixon's Avatar - Comment posted on 12/28/2011 09:06
Mr Andy Dixon
Not gonna lie, I first clicked on this because I saw the Weyland-Yutani header and thought it was an article about Colonial Marines.

Time for some coffee, methinks.
Zephreus's Avatar - Comment posted on 12/28/2011 09:14
Zephreus
@tabarnaco
I think this is something people justify because he decided name drops and acting like the whole world was his friend. I think the internet likes harsh realities.

And it really is one of the best forms of karmic backlash available. Mr hundreds of emails a day sure did have lots of time to banter back and forth with his vocal complaintants...
Zephreus's Avatar - Comment posted on 12/28/2011 09:15
Zephreus
@me

He decided name drops and acting like the whole world was his friend was a good idea...

I wish my poor wording was intentional...
fetusmilk's Avatar - Comment posted on 12/28/2011 09:16
fetusmilk
thats what you get for making a product aimed at disabled persons, only to turn around and sell it as a precision COD frag fest frankentroller cause you know it will sell better that way.

J/K

sucks for n-control. their product is getting slammed because of this fiasco. but it makes me wonder who is actually in control of their shipping and who is actually selling the product? also to people buying from them. cant you get this monstrosity at local retailers from what i understand? id much rather deal with that than ordering it online and constantly being delayed.
Rammstein's Avatar - Comment posted on 12/28/2011 09:23
Rammstein
lol @ fetusmilk back-pedaling after talking shit about a product meant for people with physical disabilities.

BACKPEDAL YOUR ASS OFF, fetusmilk!
NickCull's Avatar - Comment posted on 12/28/2011 09:23
NickCull
What a complete fuck up.
Scuffles's Avatar - Comment posted on 12/28/2011 09:31
Scuffles
The really sad thing here is that The Avenger Controller actually looks like a solid product that fills a niche for gamers with disabilities.

While it isn't up to me if I was the industry I would blacklist this PR firm into dust.
Panzadolphin56's Avatar - Comment posted on 12/28/2011 09:33
Panzadolphin56
Alyssa Bereznak? She was that 'super hot' chick who won the superbowl last year, right...?
Jack1982cp's Avatar - Comment posted on 12/28/2011 09:34
Jack1982cp
Few things in life are quite as satisfying as seeing a true douche get pounded down into the ground :)
arkane9's Avatar - Comment posted on 12/28/2011 09:38
arkane9
@Sean Daisy
I do! I do! The Magic the Gathering-hating girl. I think its too bad that we forgot all about her so soon. Guess it just proves how short people's attention spans are.
wrathofme's Avatar - Comment posted on 12/28/2011 09:40
wrathofme
Perfect ending to Gabes update post:
"When these assholes threaten me or Penny Arcade I just laugh. I will personally burn everything I’ve made to the fucking ground if I think I can catch them in the flames.

-Gabe out"
Klaimore's Avatar - Comment posted on 12/28/2011 09:45
Klaimore
I DEAD SERIOUS!! This whole situation was funny and sad.
hpv's Avatar - Comment posted on 12/28/2011 09:47
hpv
http://wwebsite.com/
Chris Carter's Avatar - Comment posted on 12/28/2011 09:49
Chris Carter
@Arkane
Except I think she's still with that terrible faux-journalism Gawker site - you can expect that short of nonsense from them, where they allow non-professional behaivor for the sake of hits (Jesus Diaz is MUCH worse).

Paul Christoforo was straight up fired, and PR is not like shitty shock journalism - there are blacklists.
randombullseye's Avatar - Comment posted on 12/28/2011 09:54
randombullseye
Can I ask people to continue to call his house? I mean round the clock, without ever stopping, ever?
Armoured Badger's Avatar - Comment posted on 12/28/2011 10:03
Armoured Badger
I just really hope his wife and son, (If they're real and he isn't just lying for sympathy) don't get crushed as well, they don't deserve it.

I also think this is going a bit too far, surely we should be better than this and y'know not become the bullies ourselves
Stephen Beirne's Avatar - Comment posted on 12/28/2011 10:05
Stephen Beirne
Sounds like it has gotten petty.
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