Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Obama campaign ads to hit Madden 13 and other EA titles

1:00 AM on 09.15.2012 // Kyle MacGregor
  @DtoidKyle

As much fun as the never ending political bickering has been lately, I'm kind of ready for it to be over for a while. Something tells me though, that it's going to get a whole lot worse before it gets any better. At least we have videogames to help us bury our heads in the sand, right? Here, let me just boot up Madden NFL 13 and -- Oh my God, what the hell is that

Players in battleground states can expect to see dynamic advertisements, like the above Obama campaign ad encouraging voter registration, to appear across Electronic Arts' console, mobile and casual lines in the weeks leading up to November 6th. According to the publisher, Ohio, Nevada, Colorado, Iowa, New Hampshire and Virginia are among the states to be specifically targeted. 

It's a strategy that's worked for the President before. Four years ago, the then Democratic nominee took advantage of early voting states by purchasing virtual billboards across 18 EA titles to connect with gamers. EA conducted surveys indicate that after seeing the ads gamers were 120 percent more likely to feel positively toward the candidate and 50 percent more likely to consider voting for him. 

When asked if EA would be accepting advertisements for other political candidates, a representative told GamePolitics that they are willing to work with "credible political candidates, similar to a TV, radio or online channel," and that "the ads do not reflect any political policy for EA."

Obama Taps Video Games for Early Voting [AdWeek via GamePolitics]



Kyle MacGregor, Associate Editor
 Follow Blog + disclosure DtoidKyle Tips
Just a hopeless GameCube lover. more   |   staff directory



 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

Niero Desu avatarNiero Desu
if you were experiencing lag with the dev site today, can you please try again? I moved some js around and am loading smaller avatars for people. some quickpost photos are scaled from gigantic raw uploads so we are optimizing those next to zip things up
Terry 309 avatarTerry 309
It's happening people... they're gonna kill off my favourite character... but he's taking someone else with him *massive spoilers in video*
FakePlasticTree avatarFakePlasticTree
Can I just say that I really dig the intro music for Yakuza 5? It's pumping!
Fuzunga avatarFuzunga
Hmm... yeah, this seems right.
Dreamweaver avatarDreamweaver
Would anyone be willing to help out dear ol' Dreamweaver with Destiny? Need a partner to tackle 7+ matches of Crimson Doubles for that 320 Light Ghost Shell. Will have to work on Comments of the Week first, but will be on later. I suck at the game though.
CoilWhine avatarCoilWhine
I'm not digging Trine too much. It has really screwy controls.
ShadeOfLight avatarShadeOfLight
Sonic the Hedgehog's Twitter account gave dating advice here: http://www.gamesradar.com/dating-advice-real-sonic-hedgehog/ I am now significantly less bitter about Valentine's Day.
absolutfreak avatarabsolutfreak
Tried out The Lost Vikings for the first time in Heroes of the Storm. Lots of fun, but I've got a long way to go before I could consider myself remotely good with them.
Malthor avatarMalthor
Dear Lord, I think I've stumbled over the most bullshit boss fight I've seen in a long time. "Here, let me summon 2-3 mnions each turn. They inflict all of the status effects btw, as do I. Have fun!"
Pixie The Fairy avatarPixie The Fairy
Bought FF Explorers and downloaded Soul Sacrifice Delta last night. SSD is faring better than FFEx so far. What is it about this genre that makes SE go to crap on lore and world building? They're usually great at it. Also no 3D :/
MeanderBot avatarMeanderBot
Yeah buddy!
Niero Desu avatarNiero Desu
Isnt it better to ignore someone than post nasty stuff in their quickpost/blog comments? I hope so! Discuss this upcoming site feature here
SeymourDuncan17 avatarSeymourDuncan17
So, I've decided to take my first big foray into creating original music! For my first venture, I did up some tracks heavily-inspired by Persona 3. I plan on making videos of them when they're 100% complete. Link in the comments.
Sir Shenanigans avatarSir Shenanigans
Ahhh GameStop demo... Now I want Street Fighter...
CJ Andriessen avatarCJ Andriessen
Don't have a date for V-Day weekend? Why not fill that void in your life by making a Super Mario Maker Level for this month's Dtoid Designs Contest? http://www.destructoid.com/blogs/CJ+Andriessen/dtoid-designs-the-wacky-wiggler-challenge-338301.phtml
Sarah Jane farron avatarSarah Jane farron
So uh, my dream was interesting. Travel somewhere to get furniture, protests going on, police lock us behind a gate so we go round and blow up their car to escape. Now apocalypse time with city on fire and zombies and then I get a girlfriend.Quite varied!
ikiryou avatarikiryou
I watched the movie Flight with Denzel Washington last night. It got especially good once John Goodman appeared and it turned into a sort of fun, surrealistic drug comedy. But then the ending undid every bit of enjoyment it gave me up to that point.
ChrisHannard avatarChrisHannard
Putting together the Valentines Day edition of Gaming's Beautiful People and finding it surprisingly hard - ooer, missus etc - to find a male couple to put in the list. Any suggestions? All I can seem to find is the guards from Undertale.
JohnSmith123 avatarJohnSmith123
The story in Destiny seem kind of crummy. I feel like I'm missing something here. It doesn't really click. Taken King however seems pretty good though.
OrochiLeona avatarOrochiLeona
You know how after years and years of constant truckin' Truckers are known to get one permanently sunburned arm?
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -