hot  /  reviews  /  videos  /  cblogs  /  qposts

Obama campaign ads to hit Madden 13 and other EA titles

1:00 AM on 09.15.2012 // Kyle MacGregor
  @DtoidKyle

As much fun as the never ending political bickering has been lately, I'm kind of ready for it to be over for a while. Something tells me though, that it's going to get a whole lot worse before it gets any better. At least we have videogames to help us bury our heads in the sand, right? Here, let me just boot up Madden NFL 13 and -- Oh my God, what the hell is that

Players in battleground states can expect to see dynamic advertisements, like the above Obama campaign ad encouraging voter registration, to appear across Electronic Arts' console, mobile and casual lines in the weeks leading up to November 6th. According to the publisher, Ohio, Nevada, Colorado, Iowa, New Hampshire and Virginia are among the states to be specifically targeted. 

It's a strategy that's worked for the President before. Four years ago, the then Democratic nominee took advantage of early voting states by purchasing virtual billboards across 18 EA titles to connect with gamers. EA conducted surveys indicate that after seeing the ads gamers were 120 percent more likely to feel positively toward the candidate and 50 percent more likely to consider voting for him. 

When asked if EA would be accepting advertisements for other political candidates, a representative told GamePolitics that they are willing to work with "credible political candidates, similar to a TV, radio or online channel," and that "the ads do not reflect any political policy for EA."

Obama Taps Video Games for Early Voting [AdWeek via GamePolitics]



Kyle MacGregor, Associate Editor
 Follow Blog + disclosure DtoidKyle Tips
World-renowned selfie photographer. more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

GoofierBrute avatarGoofierBrute
Just got an email from Nintendo saying that my Club Nintendo reward has been shipped and is on its way. Now it's the end of an era. *pours one out for Club Nintendo*
wutangclam avatarwutangclam
I've been thinking of starting up a criticism-minded "game of the month" type podcast. Would anyone be interested in something like that? If you'd wanna be part of it, let me know, I'm generating ideas and looking for contributors
CJ Andriessen avatarCJ Andriessen
Playing the most difficult strategy game ever: trying to figure out what order to beat your backlog in.
ChillyBilly avatarChillyBilly
Transient Ryu stays ripped by riding the rails and throwing other transients off of his rail cars - [IMG]http://i22.photobucket.com/albums/b321/Felth/homeless%20ryu.jpg~original[/IMG]
OverlordZetta avatarOverlordZetta
I'm so, so sorry everyone. :(
kolten2 avatarkolten2
https://www.youtube.com/channel/UCJCiF5dBSpweeStTjOqu-uA/videos
TheAngriestCarp avatarTheAngriestCarp
I'm pretty sure you guys know what game I'll be playing tomorrow. One of THE hottest games of the season. That's right, I'm talking about Lunch Truck Tychoon. Kojima ain't got shit on me, mukkas!
Flegma avatarFlegma
Playing Project Zero 2 on Wii. One should hope PZ5 got more sensible controls - twisting the Wiimote left/right to turn the camera does not make sense.
Barry Kelly avatarBarry Kelly
"When you are not playing the game or choose not to join the defense, your FOB will be defended automatically by your Security Team and security devices." Yeah, I think I'll just avoid the FOB functionality in MGS V
Snaveage avatarSnaveage
PSA: If you're picking up Phantom Pain tomorrow, put the kids down for a nap, turn off your phone and tell your partner to pipe down - the opening hour deserves your undivided attention. Enjoy!
extatix avatarextatix
If you like your hentai VNs [url="https://groupees.com/vn3"]cheap.[/url] Or even [url="https://www.indiegala.com/manga"]cheaper[/url].
VeryImportantQuestion avatarVeryImportantQuestion
Just read that SquareEnix have applied some weird mutation of crowdfunding mechanics to the Deus Ex: Mankind Divided preorder. I know the last blog I wrote mentioned how big publishers try to pervert these systems, but to think it's already this far gone.
Cosmonstropolis avatarCosmonstropolis
First in line to grab MGS V tomorrow. Close to my house, so it looks like I can eat and sleep comfortably. No one else seems to be waiting at my mailbox. Neighbors are getting suspicious.
The Travisionist avatarThe Travisionist
[img]https://pbs.twimg.com/media/CNwHpCTVAAA0jLp.png[/img] Sometimes, life is good as a ghost.
Mike Wallace avatarMike Wallace
You know what, I'm just gonna come out and say it. I hope MGSV fails. It won't train wreck by any means, but I hope it's a huge financial failure. Nothing against Kojima, but #fuckonami
Rad Party God avatarRad Party God
MGS V unlocks for me tomorrow at noon.
LinkSlayer64 avatarLinkSlayer64
Since my blog using this is basically useless, I still wanted to share it. [img]http://i.imgur.com/a33WM5Q.png[/img] CAN YOU DIG IT!?
Manchild avatarManchild
I don't think you should be able to say #Fuckonami if you are deciding to support their product anyways. I don't often agree with boycotting and am not condoning that, but get your story straight and show a little consistency.
CJ Andriessen avatarCJ Andriessen
When the band began to play the stars were shining bright. Now the milkman's on his way and it's too late to say good night. So, Good Morning! Good Morning!
IDrawOnTape avatarIDrawOnTape
I'm guessing all rock bands in the world must have stopped making music videos this year, since I read fall out boy's "Uma Thurman" won for rock video of the year. I can only assume there were no other nominees.that's the only rational explanation.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -