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The one thing I took away from this NXE introduction video was just how colorful it is. When you consider that this is a system which has Halo and Gears of War as its premier franchises, I feel this to be a misleading representation of the Xbox experience, new or otherwise. Still, that's what NXE is all about, I think ... misleading people.
Anyway, this is the first thing you will see upon booting up the New Xbox Experience ... the first thing that doesn't involve three red lights, anyway. As you can see, it promotes everything that the Xbox 360 is known for -- racing cars, big trees and music that sounds like it's a few notes away from being the Jurassic Park theme.
I can't help but feel that Microsoft is playing to an audience that doesn't exist. It would be like if the writers of Married With Children and Frasier swapped places for a day. The 360 install base is not the right audience for the vibe that MS is trying to give off. I understand that Microsoft wants to coax new people, but those new people have to be there already to see the NXE in the first place, don't they?
Who knows? Perhaps Microsoft's marketing campaign will pay off and we'll suddenly see an influx of trendy Apple fans who will buy into The 'Soft's new "casual" gimmick. Personally, if I were MS, I'd be concentrating on keeping the market I already have before worrying about other people's.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
11:40 PM on 11.17.2008
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Well, it looks nice, but i haven't the sick i felt watching the Sonic Unleashed videos.
And we don't want another Casual company here, im fine waggling mi controls
Now the whole surprise will be ruined.
Swoopy lines and white/pastels/neons are back!
Take note.
GOD JIM YOUR SUCH A LIER
But then the video burned out my retinas.
Moar news plz?
there all buying over priced under powered PC's that run the same OS that can run on any PC that runs microsft windows and can from the same machine change at will be they don't have a clue that all there bitching about how macs and apple are better is ass pointless.
http://www.youtube.com/watch?v=MjDjR6QJ4nY
I hate mac and even on i got apple crap installed on my PC with linux for the lame people who give me mac files.
SO ya apple fans will be anything since they don't got a clue what the hell is going on.
Apple fans are not "trendy" there like cluless super models who will follow anythng like a starving lemming kinda like the new chick playing lara croft.
http://www.destructoid.com/lara-croft-model-not-familiar-with-indiana-jones-or-the-holy-grail-110571.phtml
This will easy prey for microsoft.
just don't know about it playing EVERYTIME I boot up. But still, i like it. It's going to look great on my screen.
I really don't see how Halo is dank and colorless... Halo 3 especially was pretty colorful and vivid.
Between the pricing and established positioning, MS has got a solid leg up on Sony in the non-Asian markets. This NXE business neither cuts into nor helps that situation.
This is a shameless attempt to poach potential Nintendo customers. Nintendo has made buckets of cash from these first-time purchasers and casual gamers because of their own blatant appeal to that market and pricing. Now that MS can compete in pricing, if they can dupe first timers and casual gamers into thinking its the same either way - well all of Reggie's "We won't meet demands this year either" posturing really works against them.
Before, if a Wii-likely customer couldn't get a Wii, they probably didn't want to pay almost twice as much for a big scary hardcore console, so it worked in Nintendo's favour. Now, if MS's gambit works, those Wii-likely customers who can't just walk into WalMart and buy a Wii off the shelf are going to settle for the only-slightly more expensive, and no-longer as threatening Xbox, rather than get on some waiting list for a Wii.
I don't think they'll hurt Nintendo badly, but they will poach a whole-buncha potential sales lost due to Wii-demand outstripping Wii-supply. The Xbox has been eating Sony's North American breakfast for a while now, and if they can steal food off Nintendo's table, they're going to see a very positive return on this stunt.
You constantly present evidence to the contrary.
I'm pissed?
Reaprar's comment nails it. I think some of you are reading why too much into things so you can have a bit of a "rabble rabble"
Wait a sec. Halo doesn't have colour? You can be a pink and yellow spartan in a giant purple tank that shoots glowing blue bursts of plasma. How's that not colourful?
Gears I can understand though. Basically just shades of brown, green, gray and a little bit of red. Okay a lot of red.
Honestly, we are reading WAY too much into this.
Sir Jim Sterling, I take my hat off to you.
:)
They have always gone for the 'hip''Apple-y' vibe with marketing for the 360. Doesn't anyone remember the viral stuff they did and launching the damn system on MTV? J. Allard in a damn sport coat and hoodie? Not too mention all that B.S. about the machine' appearance being designed to evoke an 'inhale'
And can we please end the lame 'games have no color' jokes? It's tired and not funny, and it's not really true. The only Xbox exclusive games that are truly dreary are Gears 1 & 2. And let's not forget all the racing and Rare games that have come out for the 360.
Get a clue Sterling
@ Jim- Come on, now. We've taken the "gray Gears" stuff a bit too far. There are plenty of colorful games on the 360. And does anyone really think they're not going to "keep" their current market because they added a new dashboard and avatars? Yeah, I know TONS of people who will sell their 360s and stop playing Halo 3, GoW or any other less colorful games because of the bright and sunny avatars and interface.
I mean, come on now. Sure, most of the people criticizing the article tend to do so in a very immature way that makes it easy for you to dismiss them with a sarcastic remark, but there is a point to all this, which is essentially that you are really starting to reach with these posts.
The Xbox Software line-up and hardware doesn't have a "color scheme." Why did you post this thread? A. Nobody cares. B. Its not even accurate.
Do you know the difference between criticisms and insults? Evidently not.
So I continue. Emotions, the Internet has them.