ZOMG MORE ANTI-360 BIAS FROM JIM STERLING!!1!

Spoiler alert on NXE! I never know that this was going to be the intro video!

Now the whole surprise will be ruined.

Personally, if I were MS, I'd be concentrating on keeping the market I already have before worrying about other people's. <- Then one remembers how classically bad MS is at marketing and branding in general, and that their xbox division is basically the exception to that rule.

Someone has a little sand in his vagina. Seriously how can someone be pissed because the Intro video, which you only have to watch the first time you boot up NXE is colourfull.(I spelled it with a "u" to calm you down. I think it's pretty and everything that get's at least some vibrant colours on my 360 is dearly welcomed.

Banjo has more colours than this.

GOD JIM YOUR SUCH A LIER

Jim, Microsoft may be barking up the wrong tree as they attempt to go casual- but I didn't see anything wrong with the video. =P It doesn't scream casual or any of that to me. It's just a cool little intro video. Nothing more.

Moar news plz?

Jim, your avatar can wear a monocle!

Wait, is this going to play every time you turn on your 360?

I like it!

just don't know about it playing EVERYTIME I boot up. But still, i like it. It's going to look great on my screen.

I disagree, I think this is a strong evil move from a self-interested money-hungry company. With their high install base and history they already have a giant chunk of the dependable hardcore audience, a chunk that is growing as more people warm to the price cuts.

Between the pricing and established positioning, MS has got a solid leg up on Sony in the non-Asian markets. This NXE business neither cuts into nor helps that situation.

This is a shameless attempt to poach potential Nintendo customers. Nintendo has made buckets of cash from these first-time purchasers and casual gamers because of their own blatant appeal to that market and pricing. Now that MS can compete in pricing, if they can dupe first timers and casual gamers into thinking its the same either way - well all of Reggie's "We won't meet demands this year either" posturing really works against them.

Before, if a Wii-likely customer couldn't get a Wii, they probably didn't want to pay almost twice as much for a big scary hardcore console, so it worked in Nintendo's favour. Now, if MS's gambit works, those Wii-likely customers who can't just walk into WalMart and buy a Wii off the shelf are going to settle for the only-slightly more expensive, and no-longer as threatening Xbox, rather than get on some waiting list for a Wii.

I don't think they'll hurt Nintendo badly, but they will poach a whole-buncha potential sales lost due to Wii-demand outstripping Wii-supply. The Xbox has been eating Sony's North American breakfast for a while now, and if they can steal food off Nintendo's table, they're going to see a very positive return on this stunt.

"I'm not some tard"

You constantly present evidence to the contrary.

It looks pretty! But am I forced to watch through this every time I boot up my 360?

Edge's Theory of Misplaced Videos: A group of interns got their limelight.

Honestly, we are reading WAY too much into this.

NXE is totallly awesome, aside from the fact that I think it started crashing Fable 2 until I installed to the hdd. This video represents nothing particularly nefarious to me, I think it's just there to grab your attention the first time you boot NXE, so you think "Woooow!" on your first impression. It's just fireworks, man.

hit add too soon on my comment. Anyway, it's just a corny video. It's nothing earth shattering or completely crazy. There is no need for the half-brained overanalysis.

I saw it, thought "oh, neat", and then moved on to make an avatar and install a game.

I'd say 'everyone' exists as a market.

Emotions. They are on the Internet.

Quit it, guys! Sterling can criticize whatever he wants, however he wants, but if you criticize his opinions you're EMOTIONAL~~!!!!!11

@ Jim- Come on, now. We've taken the "gray Gears" stuff a bit too far. There are plenty of colorful games on the 360. And does anyone really think they're not going to "keep" their current market because they added a new dashboard and avatars? Yeah, I know TONS of people who will sell their 360s and stop playing Halo 3, GoW or any other less colorful games because of the bright and sunny avatars and interface.

I mean, come on now. Sure, most of the people criticizing the article tend to do so in a very immature way that makes it easy for you to dismiss them with a sarcastic remark, but there is a point to all this, which is essentially that you are really starting to reach with these posts.

"Quit it, guys! Sterling can criticize whatever he wants, however he wants, but if you criticize his opinions you're EMOTIONAL~~!!!!!11 "

Do you know the difference between criticisms and insults? Evidently not.

So I continue. Emotions, the Internet has them.

I'm not gonna lie. I love this trailer...it reminds me a bit of the ps3 commercials where the ps3 is constantly morphing and shit...but in this case i think it works. PLus this will look spectabular in 1080p.

Oh, I do, as I illustrated in the rest of my comment. I conceded the point that many of the youngins here that are taking issue with you are doing so with insults. There are also people on this thread of comments who have disagreed with the borderline-trolling you've done here (and even on other stories), and they always go ignored so that you can respond to the personal attacks with little one-liners.

Wait, is that what I'm going to see everytime I turn on my Xbox? If it is, it sucks.