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Nuclear launch detected: BlizzCon is go on August 21-22

12:40 PM on 02.17.2009 // Brad Nicholson

Blizzard Entertainments’s premiere videogame enthusiast freak show event, BlizzCon, is returning for a fourth time. It will be held in Anaheim, California this August 21-22 at the Anaheim Convention Center near the Anaheim Angel’s ballpark, located somewhere around the Anaheim Angel’s training facility and Joe’s Steroid Shack.

There are a couple of changes from the last event -- mainly the different locale and an extra convention hall. Fans or casual admirers at the event will be given the usual opportunity to play “upcoming” games (StarCraft II or Diablo III), listen to developers talk about boring stuff, enter into tournaments and take part in a silent auction.

People experiencing tears of joy or currently wiping up the pile of goo on their keyboard can go to Blizzard’s official Blizzcon 2009 Web site after the moment of ecstasy (or cleanup) is over. The Web site will eventually have important information like the price of a ticket or a map that details where to store loot if inventory pouches become too burdensome.

BlizzCon(R) 2009 Announced

Blizzard Entertainment(R) Gaming Celebration to Return to Anaheim Convention Center on August 21-22


IRVINE, Calif., Feb 17, 2009 (BUSINESS WIRE) -- Blizzard Entertainment, Inc. today announced plans for its fourth BlizzCon(R) gaming convention, to be held at the Anaheim Convention Center in Anaheim, California on Friday, August 21 and Saturday, August 22. BlizzCon is a celebration of the global player communities surrounding Blizzard Entertainment(R)'s Warcraft(R), StarCraft(R), and Diablo(R) universes. In response to the festival's increasing popularity, this year's event has been expanded from three convention halls to four.

"We've been amazed by the incredible response to each of our previous BlizzCon events," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We're pleased to be bringing the convention back to Anaheim this year, and we look forward to this new opportunity to meet Blizzard gamers from around the world."

BlizzCon will offer a wide variety of activities throughout the two-day event. In addition to serving as a gathering place for Blizzard Entertainment gaming communities, attendees will be able to enjoy:

    * Hands-on play time with upcoming Blizzard Entertainment games
    * Discussion panels with Blizzard Entertainment developers
    * Competitive and casual tournaments for players to showcase their talents
    * Community contests with great prizes
    * Commemorative merchandise based on Blizzard Entertainment's game universes
    * A silent auction
    * More exciting activities and attractions to be announced

Further details, including ticket availability and pricing, will be announced on the official BlizzCon website, www.blizzcon.com, as the event draws closer.

To keep pace with the continued growth of World of Warcraft as well as development on other Blizzard Entertainment games, the company is currently hiring for numerous open positions. More information on available career opportunities can be found at www.blizzard.com/jobs.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft(R) and the Warcraft(R), StarCraft(R), and Diablo(R) series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ:ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes eleven #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net(R), is one of the largest in the world, with millions of active users.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Blizzard Entertainment's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

SOURCE: Blizzard Entertainment, Inc.


Brad Nicholson,
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