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NPD Group: 22 percent of gamers are young and heavy  photo

A new report by the NPD Group that Gamasutra is carrying called “Games Segmentation 2008,” shows that the majority of videogame players are what the group classifies as “Young Heavy Gamers.” This classification of gamers that compose 22 percent of the spectrum are not necessarily interested in the larger consoles.  In fact, they favor portable systems like the Nintendo DS and PlayStation Portable. They do not have the largest buying power though, as “Extreme Gamers” and their mighty three percent control the majority of the purchasing power of the market. Here’s a snippet of the classifications:
Of the 174 million gamers in the U.S., 3 percent are classified as "Extreme Gamers," 9 percent as "Avid PC Gamers," 17 percent as "Console Gamers," 14 percent as "Online PC Gamers," 15 percent as "Offline PC Gamers," 22 percent as "Young Heavy Gamers," and 20 percent as Secondary Gamers.
Just for reference, Extreme Gamers spend over 22 hours a week playing games, while Console Gamers only spend 8.2 hours glued to the television set. Personally, I have never been a big fan of these blockbuster studies. I happen to fall into several different categories, all of which are probably the wrong label. This information will be used by publishers, so be prepared for some more mini-games on portable devices in the months to come.

Continue: More NPD data stories





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13 comments | showing # 1 to 13

ArrestedDeveloper's Avatar - Comment posted on 08/12/2008 12:00
ArrestedDeveloper
Young and heavy, just like I like my coffee.
teach4food's Avatar - Comment posted on 08/12/2008 12:01
teach4food
But, how many ROCK?
EternalDeathSlayer's Avatar - Comment posted on 08/12/2008 12:06
EternalDeathSlayer
I'm guessing they're referring to young children, say ages 6 to 12 or so? Cause if so, this seems spot on. Many parent's like to start with a portable, partly because low cost of entry and low cost of games, and partly because for some reason, they seem to to think it's better than sitting in front of a large TV all day.

Which makes no sense, but whatever.
Char Aznable's Avatar - Comment posted on 08/12/2008 12:06
Char Aznable
I was expecting an article on childhood obesity.
Knives's Avatar - Comment posted on 08/12/2008 12:11
Knives
I'm an extreme, avid and heavy gamer :P
Irvine_frost's Avatar - Comment posted on 08/12/2008 12:22
Irvine_frost
so... whats heavy for them... USA heavy or world Heavy. because if is USA heavy i'm expecting fuckin pregnant manatees
king3vbo's Avatar - Comment posted on 08/12/2008 13:10
king3vbo
Young and heavy, just how I like my I'm going to just stop there
Alexradl's Avatar - Comment posted on 08/12/2008 13:24
Alexradl
"Young Heavy Gamers"

Lol, that sounds like a new demographic.
MechaMonkey's Avatar - Comment posted on 08/12/2008 13:41
MechaMonkey
Young and heavy, just how I like my Marty McFly.
mistic's Avatar - Comment posted on 08/12/2008 14:39
mistic
I'm just an "Avid Gamer"
Eschatos's Avatar - Comment posted on 08/12/2008 18:13
Eschatos
What's the difference between Extreme Gamer and Avid PC Gamer? I'm sure I qualify for both.
Lithium's Avatar - Comment posted on 08/13/2008 02:30
Lithium
lol young and heavy is a misleading label, I thought this study was calling gamers fat.
DR EGG's Avatar - Comment posted on 08/29/2008 20:09
DR EGG
They try to catch me white and nerdy. And FAT.
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