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NPD: Even at a higher price, Xbox 360 outsells PS3 photo

Price point isn't everything; the latest data from the NPD group shows this. For September 2011, sales of Xbox 360 grew, despite being on average $35 more expensive than PS3. 

In the later years of both consoles' lifespan, prices have been cut as an answer to slowing hardware sales. The math for the average price (total hardware revenue sales for a month divided by the number of systems sold) shows that the PS3 is cheaper than the Xbox 360, at $271 and $306 respectively. Still, more Xbox 360 systems were sold in September. 

Gamasutra actually called this last month: "If consumers think that the Xbox 360 offers a better value, then the $50 PS3 price cut could bring the PS3's average price below that of the Xbox 360 without actually driving PS3 sales higher than Xbox 360 sales." 

That's exactly what happened last month. Microsoft is selling 12,000 more systems per week and at a $35 higher price. Why would that happen? Better games? Better features? 

It will be interesting to see how things go this holiday.








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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90 comments | showing # 1 to 50
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Epic-Kx's Avatar - Comment posted on 10/17/2011 10:18
Epic-Kx
Well...Gears of War 3 did release in September.
Ace829's Avatar - Comment posted on 10/17/2011 10:19
Ace829
inb4 fanboys

Though that is pretty interesting. I'm guessing the new Gears Of War drove all those consoles home?
SithZombie's Avatar - Comment posted on 10/17/2011 10:20
SithZombie
Both good systems. Now commence with stupidity.
Master Snake's Avatar - Comment posted on 10/17/2011 10:20
Master Snake
Now it's time for this week's episode of Console Wars! Now we just need to wait for our contestants Sofik88 and Jimmyx!
mix's Avatar - Comment posted on 10/17/2011 10:21
mix
Yeah Gears 3 for sure.

Just wait till CoD comes out Xbox sales will rise and Bros be Bumping fists and racial slurs like no tomorrow, lol.
llort het's Avatar - Comment posted on 10/17/2011 10:24
llort het
Even before the price cut, PS3 offered a better value than the 360. With the 360 you had to buy a wifi adaptor, gold membership, overly priced harddrives, and even the controllers don't have a built in battery. Those things didn't bother me because I have no interest in playing online, and downloading tons of DLC, but now with the video game industry releasing incomplete games and asking me to supplement them with downloads, and more of game's resources spent towards online modes, I sort of wish I paid more upfront with the PS3
Zozmal's Avatar - Comment posted on 10/17/2011 10:24
Zozmal
I want to pet that dog like no tomorrow.
ralphster's Avatar - Comment posted on 10/17/2011 10:24
ralphster
gears 3 was only out for 10 days.
ydarkage's Avatar - Comment posted on 10/17/2011 10:26
ydarkage
Better everything!!
Chris Carter's Avatar - Comment posted on 10/17/2011 10:28
Chris Carter
Both consoles are good.

But when the President tells people to "turn off their [American] 360s", it makes sense.
bmart008's Avatar - Comment posted on 10/17/2011 10:30
bmart008
I thought that the 360 was 199 base model right? Doesn't that mean that it's $50 less expensive than the PS3? Or am I mistaken?
zerocommazero's Avatar - Comment posted on 10/17/2011 10:30
zerocommazero
I'm a PS3 owner and I'd rather have an Xbox. The few exclusives didn't really interest me, I found, after getting my PS3 (except for Demon's Souls). Plus, Sony's online leaves a lot to be desired. Although I'm not into multiplayer that much, their Arcade exclusives are my main reason for buyer's remorse after going with Sony. Bastion, Shadow Complex to name a few...
Gorescream's Avatar - Comment posted on 10/17/2011 10:31
Gorescream
cue fanboys.
Narishma's Avatar - Comment posted on 10/17/2011 10:32
Narishma
And as always when talking about NPD, this only applies to America. The situation is reversed in most of the rest of the world.
MCBattery's Avatar - Comment posted on 10/17/2011 10:32
MCBattery
It still baffles me that a gaming system that offers a better value,more games,free online,and better non gaming features (Blu-Ray,Audio,etc)is not outselling the competition in the US when It is everywhere else in the world.

Are Americans richer,dumber,or is it just poor advertising?
Jesse7277's Avatar - Comment posted on 10/17/2011 10:34
Jesse7277
It's because despite live having a subscription fee it's heads above the psn. It looks better, works better and generally is just better. The ps3 is a kick ass system. I love it, but damn the psn sucks. I'd rather pay a monthly fee than get what Sony offers for free. Just how I feel personally. Doesn't make it true:)
Drakengard's Avatar - Comment posted on 10/17/2011 10:34
Drakengard
The PS3 has always offered a better value from the start monetarily. BUT you can't account for perception and the draw of friends.

If your buddies own a 360, you're not going to get a PS3 just because it has a better value and won't steal more money from your wallet over the course of each year.

That's just reality. I could list a whole host of costs that you might incur over the years with the 360 that wouldn't happen on the PS3. I mean, over 5 years of live there's another $200 at least coming out of your wallet. If you need another of their proprietary hard drives? Well, not sure on that cost. Batteries for you controllers? Recharge kit? Wi-fi (until the Slim model at least)? RRoD and potentially getting fed up and getting a better model (inflated sales? [I have several friends that have bought a second one actually])

So it is what it is.
Solozaur's Avatar - Comment posted on 10/17/2011 10:35
Solozaur
360 is more popular in the US, Sony can't do shit to change that. What would you do? buy a ps3 to play alone or a xbox to play with all your friends?

And I am a PS3 owner, but I live in Europe where everybody has PS3s and most 360 owners have them hacked and don't care about online - which is the strong point of the 360.
Gorescream's Avatar - Comment posted on 10/17/2011 10:37
Gorescream
Why do you have corgi half buried?
N-effect-human's Avatar - Comment posted on 10/17/2011 10:37
N-effect-human
It's a lot of people replacing their broken Xboxs. I just did. So did a friend.
Martin Montiel's Avatar - Comment posted on 10/17/2011 10:40
Martin Montiel
Corgi half burried in the sand and smiling while the warm sun bask in his gloryness of the alpha dog. My life is complete.
Anti-jimmyx's Avatar - Comment posted on 10/17/2011 10:42
Anti-jimmyx
As long as the consumer gets the value they wanted out of whatever console they choose to buy, good for them.

It is a testament to the Xbox that it continues to sell so well and wonderful that the PS3 is gaining in popularity.
Chongomaster's Avatar - Comment posted on 10/17/2011 10:42
Chongomaster
@Solozaur
You're damn right. That said, where in Europe are you? In the UK it seems to be even between the two.
skateallday101's Avatar - Comment posted on 10/17/2011 10:46
skateallday101
There must have been alot of 12 year old's birthday's..... :P
Sæglópur's Avatar - Comment posted on 10/17/2011 10:51
Sæglópur
Better games? Not really. They're holding off all of the good releases for the Xbox 720. :(
Jhon Smith's Avatar - Comment posted on 10/17/2011 10:53
Jhon Smith
xbox 360 cost 250us in my country and ps3 cost 450us so how is the ps3 cheaper?

i don't live in the US but in Amazon and Gamestop Webs, 360 its like 200us and the ps3 like 250us 300us so again how is the ps3 cheaper?

and don't make talk about the games its like a 360 game 70us and ps3 game 110us
doubleA329's Avatar - Comment posted on 10/17/2011 10:55
doubleA329
@MCBattery
I think it's mainly the head start of the 360 and lack of advertising which put the ps3 behind. You never really see as much advertising for the ps3 especially with stores like Best Buy which usually devotes their game ads to 360 every week (especially with kinect) with hardly any mention of ps3 games/systems which is one reason. The whole head start thing was more of a trickle down effect. Everybody wanted a 360 because they knew someone who had bought it during that year. Since they then bought it, their friends also wanted one and it kept repeating. Basically in this online era of gaming, more people tend to buy what their friends have and 360 had that extra year for an install base. Sony came in too late with a very unattractive price (2x the Ps2's launch price) which deterred people from buying so they choose something else (mainly 360). If they were to launch around the same time though, it could've been a different story.
Vanilla Gorilla's Avatar - Comment posted on 10/17/2011 11:00
Vanilla Gorilla
V0LT41RE beat me to it. =/
James Andrews's Avatar - Comment posted on 10/17/2011 11:01
James Andrews
The 360 is appealing the 'new' gamer, the Halo/CoD gamer. And that sector is growing faster than the 'old' gamer, the Mario/Final Fantasy gamer. A lot of us PS3 folks are settling down and whatnot too, whereas the shooter kiddies have the purchasing power now, ie: their parents. I am putting my hope in that Sony/MS single console rumor.
Chris Carter's Avatar - Comment posted on 10/17/2011 11:04
Chris Carter
@MC
The PS3 doesn't have any of those advantages.

They both have about the same amount of games (excluding XBLA, which rocks the PSN), and outside of Blu-Ray, the 360 arguably offers more media options than the PS3, once the Xbox TV option hits.

Also, online wise, you get what you pay for. I'd gladly pay $35 a year (yes, $35, there are deals every month) to have a dedicated backbone, and actual infrastructure. Xbox Live really ain't too shabby. Then there's the fact that it hasn't been cracked in the ten years it's been operational.
Solozaur's Avatar - Comment posted on 10/17/2011 11:04
Solozaur
@Chongomaster
I'm from Romania, which means zero on Sony's or Microsoft's statistics since they have no official presence here, but most of the console community here buys games from UK stores(amazon.co.uk, play.com, hmv.com, game.co.uk) as they are cheaper even with shipping costs then local stores.

As a comparison Darksouls PS3 limited edition in a shop here costs about 86$, and the minimum wage is around 170$.
Vallanthaz's Avatar - Comment posted on 10/17/2011 11:08
Vallanthaz
Meh.

They're both great consoles. They're both selling well. But I guess websites need clicks so stories like these will always be written.

Still can't find any reason to turn on my 360 instead of my PS3 though. Oh well.
Fearzone's Avatar - Comment posted on 10/17/2011 11:10
Fearzone
Here's your choice: do you want a glorified blu-ray player or a networking device. Most people are going for the networking.

Otherwise, the exclusives mostly balance out, with an edge to the XBox if you are a shooters fan, out and cross platform games are similar enough not to distinguish them.
OneRed's Avatar - Comment posted on 10/17/2011 11:12
OneRed
I think it has everything to do with the perception that the Xbox was the go-to online console. Microsoft had a serious leg up in that department, and when the entire industry moved in that direction, the Xbox already had consumer perception in the bag. With the considerable decline in third party exclusives, console makers were forced to rely on everything else the system could do to convince consumers their system was the better choice, and it would seem that the online components were the focal point of that.

At the end of the day, this gen has been much more level in terms of sales than in the past. I would say the largest selling point Sony systems had in the past was the huge library of games that you could play nowhere else, and when consoles started offering up essentially the exact same games as each other (with the exception of first party published games), Sony lost a lot of the market share they enjoyed when their systems enjoyed far better libraries than their competition.
Jhon Smith's Avatar - Comment posted on 10/17/2011 11:13
Jhon Smith
@ when the psn goes down again you will find a reason
Pvt Jackass's Avatar - Comment posted on 10/17/2011 11:13
Pvt Jackass
Because those guys RROD'd their 360s and waited for the GoW3 bundle. /troll
Vallanthaz's Avatar - Comment posted on 10/17/2011 11:14
Vallanthaz
@John

Nah, not really. PSN was down for a week and I still didn't turn on the 360. Just nothing I want to play on there. Sorry. =P
Jhon Smith's Avatar - Comment posted on 10/17/2011 11:17
Jhon Smith
@Vallanthaz

yeah a week, more like a month
Vallanthaz's Avatar - Comment posted on 10/17/2011 11:20
Vallanthaz
Yeah, I slipped. I meant a month. Felt like a week though, was playing too much Minecraft!
DreamingDarklyRobin's Avatar - Comment posted on 10/17/2011 11:20
DreamingDarklyRobin
360 sold more than Ps3? It must be that fuckin' nazi Hussein Obama!
ralphster's Avatar - Comment posted on 10/17/2011 11:21
ralphster
@vallanthaz
a week?more like a month plus all those exclusive firmware updates
MCBattery's Avatar - Comment posted on 10/17/2011 11:22
MCBattery
@doubleA329 I agree the head start had a lot to do with it,and Best Buy and Sony do a shitty job advertising.
Not to mention replacement consoles (I'm on my 2nd 360)but once MS started losing most of their good exclusives,and started focusing more on Kinect,myself and most of my friends picked up PS3 when the slim released in 2009.
Once we realized there wasn't much difference between Live and PSN,and that PS3 had a more diverse selection of 1st party titles plus all 3rd party games could be played online for free, none of us have really had a reason to touch our 360's since.
In all honesty,like the rest of the world,I thought more people in the US would have done the same.

That said, I'm not bashing the 360, We all still have our 360's waiting for MS to release a "Must Own" exclusive. Unfortunately for us the Gears Series and Kinect titles aren't it.
KwikPwn's Avatar - Comment posted on 10/17/2011 11:25
KwikPwn
I think in North America, the 360 is seen as more if a gaming machine than the PS3. There have been millions upon millions of PS3's sold solely for blu-ray movie functionality that aren't used for gaming, a fact that becomes clear when sales of games (Resistance 3) that would likely sell well on the 360, struggle on the PS3 (0.49 million global Resistance 3 versus 3.7 million Gears of War 3).
Maniac's Avatar - Comment posted on 10/17/2011 11:26
Maniac
Marketing. Marketing Marketing Marketing.

As much as we, the hardcore, all laugh at the Kevin Butler commercials, they were stupid. Really, really stupid. Anyone here remember the PSP Marcus commercials?

By comparison, the 360 commercials were simple and dug into your heads. Xbox 360 logo, game trailer, Xbox 360 logo, repeat. The game trailer may have sucked, but every time you saw or heard that logo, you thought "oh, Xbox 360 commercial".
Vallanthaz's Avatar - Comment posted on 10/17/2011 11:27
Vallanthaz
@MCBattery

Well said.
Mr Andy Dixon's Avatar - Comment posted on 10/17/2011 11:33
Mr Andy Dixon
@llort het

"Even before the price cut, PS3 offered a better value than the 360. With the 360 you had to buy a wifi adaptor..."

Just a note, 360s have had built in wifi for quite a while now :)
VitaminShoe's Avatar - Comment posted on 10/17/2011 11:35
VitaminShoe
I think it often comes down to what your friends who you will most likely play with online have. I know that was one of my deciding factors on getting an Xbox.
Zaheer's Avatar - Comment posted on 10/17/2011 11:39
Zaheer
:( Apart from some awesome exclusive XBLA titles, the Xbox 360 doesn't really appeal to me all that much, sad to say. There was a brief period when I was contemplating getting one, but then I realized there was really only a small handful of disc-based games I would buy (including Tales of Vesperia, Lost Odyssey and maybe Gears). I'd probably drop a lot of money on XBLA, but the irony of it all is that to play the cheaper, downloadable games on the platform that I want, I have to invest in the more expensive edition of the console with the stupid hard drive. Woe is me!

I'll probably pick up a 360 in a couple years, after its successor is revealed.
ran24's Avatar - Comment posted on 10/17/2011 11:41
ran24
360s are bought by people who want fps/sports games. Hardcore gamers usually go for the PS3. There's more "bros" than hardcores, and not all hardcores buy the PS3 instead of the 360. Hence, 360 sales higher.

And as many people have pointed out, 360 hardware shits out more frequently.
Black Nexus's Avatar - Comment posted on 10/17/2011 11:45
Black Nexus
@kwik own
Millions, eh try thousands. During the first year of the ps3 life it was true that the ps3 was the best blu ray player. After HD DVD sunk blu ray player brides nosed dived pretty quick.

If you bought a os3 for anything else other than gaming after that first year, you were an idiot.

Also resistance is a bad example as its always been more of a flavor game than say uncharted or killzone, hell killzone 3 busted into the millions territory almost immediately.

As much as I love resistance it is a bit of a required taste, the weapons alone make it differ quite a bit from your average shooter.
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