Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Mortal Kombat

NOS and Crave Online find the cure for sleep

3:20 PM on 06.15.2011 // Kenny Redublo

After chugging a few NOS energy drinks, Crave Online had the jittery idea to break a world record at E3. It involved no sleep, fighting games and a tent full of energy. Fatalities and X-Rays were included too. Fueled by energy drinks and the lust for punching someone in the face, four gamers banded together to wreck the Guinness World Record of “Most Consecutive Hours Played of a Fighting Video Game.”

 

And wreck they did.

 

Located just shy of the convention center, NOS energy drinks and Crave Online collaborated to shatter this world record and get some E3 attendees the energy they need for the expo.

“We provide the gamers and NOS provides the fuel needed for this attempt,” said Nicole Chavez, senior marketing manager for Crave Online. “There is no better fit for this record attempt than Crave and NOS.”

Starting on June 7, the first day of the show, Lance J. Moose, Melissa Estuesta, Cristopher Bryant, and Paul Chillino started their attempt to break the world record of 30 consecutive hours of play.

Playing the newest iteration of Mortal Kombat, they were set for 31 hours to beat the record, but shot for 38-40.

“We wanna be able to show others that if you wanna beat our record, you have to work for it,” said Chillino.

Chillino has stuck with the Mortal Kombat and Street Fighter series from the very beginning and though just a casual player, is interested in taking his skills into the tournament scene.

Though mainly a Call of Duty: Black Ops gamer and longtime Ghost Recon fan, his fighting game love has rekindled with the latest release of Mortal Kombat.

“The series has really gone back to its roots with all the blood, guts and glory,” said Chillino.

The idea of breaking a world record at E3 came from the creative director and the sales representative of Crave Online in order to hone in on big gaming events and gain a larger presence, according to Chavez.

The internal teams at Crave Online collaborated with their community to find the best gamers for the record attempt.

The whole sleepless affair was live streamed on Crave’s website icraveNOS.craveonline.com with interaction from the viewers through their twitter as well. Viewers had their tweets echoed to the gamers through the host of the live stream to give the gamers some motivation throughout their noble attempt at greatness.

NOS and Crave Online found the cure for sleep and it’s quite record breaking.

Photo Gallery: (14 images)
Click to zoom - browse by swipe, or use arrow keys



Kenny Redublo,
 Follow Blog + disclosure

This blog submitted to our editor via our Community Blogs, and then it made it to the home page! You can follow community members and vote up their blogs - support each other so we can promote a more diverse and deep content mix on our home page.





 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

destructoid's previous coverage:
Mortal Kombat


  May 28

We could be seeing a new Mortal Kombat soon

Can we get some new Friendship moves too?


  Apr 15

Mortal Kombat 9 is almost definitely coming to Steam

No official announcement, but hard evidence


View all:powered by:  MM.Elephant

Ads on destructoid may be purchased from:



Please contact Crave Online, thanks!


Conquest of Elysium 4 - Review

The PlayStation Vita: Twice as Bright

Video Gaming Bits -- Magical Date: Doki Doki Kokuhaku Daisakusen

Cheat Codes Ep. 83: Shut Up

Comments of the Week - Love Love Love

Sonic Generations Mod Retrospective 2 - COLORS

The meaning of The Witness (Part 2 of 3)

Venture into the Borderlands - Epilogue

Pokémon X Review - Fairy Enough

Kitten Bowl x Puppy Bowl Stream Starts NOW!

 Add your impressions

 Quickposts
Status updates from C-bloggers

Pixie The Fairy avatarPixie The Fairy
Gore Magala set complete! That only took like 15 or 16 tries!
Gamemaniac3434 avatarGamemaniac3434
AT LAST, THE FOUL SEEDS OF RAGE BORN FROM THE WITHERED PLANT OF LOVE BREAK THROUGH THE EARTHS CRUST TO GIVE RISE TO A HARVEST OF RAGE. A NEW BLOG WILL BE THE GRAIN AND THE BREAD, TO FEED THE GNAWING HUNGER OF HATRED ALL VITA LOVERS HARBOR.
KnickKnackMyWack avatarKnickKnackMyWack
I'm glad that the Amiibo stock situation got much better. Because Hasbro sure as hell didn't get the memo with their Marvel Legends figures. These two seem more elusive than a western Lucina Amiibo!
taterchimp avatartaterchimp
Yay, finally beat the Necrodancer!
Jinx 01 avatarJinx 01
The next time you're getting riled up about game news, politics, drama, etc. just step back and be like The Dude.
The Dyslexic Laywer avatarThe Dyslexic Laywer
So #TeamCap or #TeamIronMan ?
Gundy avatarGundy
*Neps Internally*
SeymourDuncan17 avatarSeymourDuncan17
Seeing as how SMT is nowhere near as massively popular as Pokemon, this probably won't become a thing. Still, I'm curious about whoever's favorite demon/persona. Mine's probably Trumpeter! Without 'em, I would've never aced P4G on Very Hard.
CoilWhine avatarCoilWhine
Playing Tearaway Unfolded without glasses on makes it looks even prettier, gives it a glossy papercraft or almost dreamlike feel to it.
Parismio avatarParismio
eating cold pizza RN. i would warm it up but eeeeeeeeeehhhhh.
Kieronpowell14 avatarKieronpowell14
Just some Marvel stuff
EAPidgeon avatarEAPidgeon
Have a good one everyone. May you enjoy bountiful carbs and fats this Super Bowl Day.
Heat avatarHeat
someone asked me what i am going to do on my vacations... "playing like 6 hours of XCOM 2 daily, then some Diablo 3. Later, Darkest Dungeon and some beers, and to end the night, i'll watch some anime and eat instant noodles" "Perfect"
The Dyslexic Laywer avatarThe Dyslexic Laywer
I've beaten the Gaping Dragon and finally got the key to Blight town, whats the first thing I immediately did when I got there? Fall right into a endless pit and died.
Bardley avatarBardley
I scanned some pages from issues of Nintendo Power from the early 90's and saw this back cover ad. I thought it would be appropriate to post today. Who's everyone rooting for tonight?
Amna Umen avatarAmna Umen
Came home pissed off for some reason, hopped on Rocket League and played the best games of my life. New tactic!
ScionVyse avatarScionVyse
10 hours into the Witness, I've solved 350 puzzles, and activated 8 lasers. So, that's about 35 puzzles an hour, I think that's a pretty good pace. I have no idea how many more puzzles there are, but I think I'll be getting towards the first ending soon.
Dreamweaver avatarDreamweaver
Shoot, I have made the awful mistake of watching 50 First Dates while doing Comments of the Week. The comedy in the beginning gave me energy, but all of the sad drama is making me cry and it's hard to see through all the tears. WHY YOU DO THIS TO ME!? 8^8
Zatsune avatarZatsune
I'm eating EDO's rn. Leftovers. Yum. 🍱🍣🍜🍲
ikiryou avatarikiryou
Kotobukiya's making a Xenoblade Chronicles X Formula skell model that looks great but I'd rather have a Lailah model. And I would name it Tharja just like my Lailah in the game.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -