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Nokia caught promoting Nintendo emulation in commercial photo

Oops! Nokia has gotten itself into trouble after releasing a commercial that shows a chap playing NES, SNES and Spectrum games on his mobile phone. The advert boasts about using emulators on Nokia products, with the implication that users can simply download any ROM they like for free, despite the fact it's not always considered strictly legal.

The commercial has been pulled and Nintendo is currently investigating the situation. With the whole legal murkiness surrounding emulation, this is clearly not something Nintendo would want advertised, and Nokia really ought to have known better. Showing a man playing Super Mario World on his cell like it's no big deal is a pretty stupid move.

The smell of lawsuits hangs in the air.


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27 comments | showing # 1 to 27
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hack3r's Avatar - Comment posted on 11/30/2009 16:44
hack3r
lol wow
h5e5l5l5o5's Avatar - Comment posted on 11/30/2009 16:44
h5e5l5l5o5
What idiots...they will get raped in court.
killerpickles's Avatar - Comment posted on 11/30/2009 16:47
killerpickles
Idiots indeed...
lewness's Avatar - Comment posted on 11/30/2009 16:47
lewness
"Showing a man playing Super Mario World on his cell like it's no big deal is a pretty stupid move." <-- I did wish, though, that it wasn't really a big deal after all.
Volomon's Avatar - Comment posted on 11/30/2009 16:49
Volomon
Oh thought this was going to be in China or some other borderline legal retard system. If this commercial was purely internet, that's not really much they can do about it. Unless there is an obvious link to the company.

I can't find the video so I can't tell what's going on.
mrplow8's Avatar - Comment posted on 11/30/2009 16:51
mrplow8
I know I'm probably going to get crap for this, but why do developers even bother trying to stop pirating? It's never going to happen. If anything, pirating is only going to become more and more common as more people become aware of it. The people who are pirating games clearly have no moral objection to it, and they're always going to find ways to do it.

It's like trying to stop people from doing drugs by making drugs illegal. It doesn't work. People who are going to do drugs are going to do it whether it's legal or not. The same goes for pirating games.
Volomon's Avatar - Comment posted on 11/30/2009 16:52
Volomon
@lewness It really isn't that big a deal, if you upload the emulator and roms separately from the manufacturer's default programs.

You can buy a device that emulates these games all over the place. You can already add it to almost any phone.

http://www.thinkgeek.com/electronics/retro-gaming/bfc7/
hack3r's Avatar - Comment posted on 11/30/2009 17:00
hack3r
@mrplow8 I agree with you completely and really hope society figures this out. I'm not condoning piracy or anything but it's definitely not going to stop and people need to accept that and just move on.
KingSigy's Avatar - Comment posted on 11/30/2009 17:02
KingSigy
Oh wow. How could a major company be so stupid. Sony knows their PSP can do this, but they don't flaunt it around.
linuxguy's Avatar - Comment posted on 11/30/2009 17:03
linuxguy
isn't nokia conversations(the sub-site where the video was) a community-geared site? That would explain a lot.
Also I have such a lust for that phone I'll ruin my pants when I'll get my hands on it
Jon B's Avatar - Comment posted on 11/30/2009 17:05
Jon B
Nintendo can't realistically do anything, in the same way I play PS2 games on my PC and GBA games on my N95. The software is legal, the ROMs used in the software, possibly not. Depending upon where the person got the ROM from for the advert, it could be legal.

Still though, I've been emulating consoles since my NGage, why are they only just pushing this now?
hack3r's Avatar - Comment posted on 11/30/2009 17:08
hack3r
@Jon B Did you read the article? This made the news because it was being promoted in a Nokia cellphone commercial, not just because it exists. That makes all the difference.
Bigmoose85's Avatar - Comment posted on 11/30/2009 17:09
Bigmoose85
i love emulators
GamesAreArt's Avatar - Comment posted on 11/30/2009 17:21
GamesAreArt
@Hack3r It doesn't matter. Emulation is 100% legal. The problem comes with showing Super mario world, when they don't have the rights to show it.

Via ESA http://www.theesa.com/policy/antipiracy_faq.asp#3

"U.S. Copyright laws permit making a "backup" copy of computer programs for archival purposes. However, the right to make backup copies of computer programs for archival purposes, as embodied in 17 U.S.C. Section 117(2), does not in any way authorize the owner of a copy of a video or computer game to post or download a copy of that game to or from the Internet or make such copy available to other people for their use. Section 117(2) only gives the owner of the copy a right to make an archival copy of the actual copy that he/she legally possesses, not to make a copy of the ROM that someone else legally possesses, nor to post an archival copy of his/her original copy for distribution. The law clearly does NOT provide any right to sell "backup" copies. In fact, Section 117 is quite explicit in stating that any archival copy prepared under Section 117(2) can only be transferred to another person if, and only if: A) The original copy is also transferred, and only with the authorization of the copyright owner, and B) The transfer is part of the sale of all rights in the program."

Also Emulators are legal as long as the emulators do not contain the bios and such. I hold there is no problem with the promotion of emulation, but the use of the video game super mario bros.
hack3r's Avatar - Comment posted on 11/30/2009 17:33
hack3r
@GamesAreArt you may be right but it is generally a well known fact that piracy is a huge product of roms and emulators, regardless of their legality. So it's not surprise that Nintendo is less than thrilled that Nokia is promoting the use of such programs on their product when the implied translation of such a feature is "Hey look, you can download these games for free too!"
Volomon's Avatar - Comment posted on 11/30/2009 17:45
Volomon
@GamesAreArt The only problem I have here is that you know damn well almost nobody owns a copy original who downloads a rom. In that sense it is illegal.

In fact you have the reason why they allow up on websites and such wrong it doesn't follow any of this legal code. In fact, "Section 117(2) only gives the owner of the copy a right to make an archival copy of the actual copy that he/she legally possesses, not to make a copy of the ROM that someone else legally possesses, nor to post an archival copy of his/her original copy for distribution."

Right there is your flaw. The Emulation is not legal because of this, but because of engineering laws, you can legally test and rework software/hardware for a period of one week (i think) or some such period as part of experimentation and teaching purposes. Most emulation websites will post this up as the reason why it is up, for teaching purposes. If you download a rom or an emulator your expected to delete it within a certain period of time.

However none of these laws make it legal to download the files without the original for extended period of times. Nokia can say they had the file for experimentation if it was filmed in the US, however we really don't even know where this was filmed. It doesn't appear to be a broadcasted advert but a internet advert. So the laws here are iffy.
GamesAreArt's Avatar - Comment posted on 11/30/2009 18:06
GamesAreArt
@volomon Emulators are legal to download and distribute(as long as they don't use copyrighted code IE bios), Roms are not legal to download or distribute. Don't mix the two up.

It is legal to play on a emulator with legally obtained roms. When I say that, I mean backup copies made using specialty equipment.

Also, the 24 hour(or one week as you say) rule is bullshit. Don't fool yourself into believing it.
linuxguy's Avatar - Comment posted on 11/30/2009 18:22
linuxguy
what GamesAreArt said
artha14's Avatar - Comment posted on 11/30/2009 19:08
artha14
Court rape!
pedrovay2003's Avatar - Comment posted on 11/30/2009 19:13
pedrovay2003
Ha, whoa. Bravo, Nokia. Say goodbye to your money.
Magnalon's Avatar - Comment posted on 11/30/2009 19:14
Magnalon
People need to realize that emulation IS legal, so long as you own the game, and aren't displaying/advertising it publicly, but ROMs, as a general rule, are illegal (unless you dump them yourself, and keep it to yourself).

Also, agreed with GamesAreArt, and (LAWL) at the "one week rule". Walks into Wal-Mart: "It's ok: I can just borrow this TV, Walmart associate: I'll have it back in a week".
taiki's Avatar - Comment posted on 11/30/2009 20:18
taiki
Emulation isn't 100% legal.

The concept sure is, but depending on the machine in question, depending on what encryption algorithms are broken, depending on what software licensing, depending on what national or state/provincial laws are for software licensing are, etc. See, Sony vs. Connectix concerning Sony's copy-protection schema.

It's a really sticky topic, nor should the fine details of the legal battle really bother the average gamer. Sony, Nintendo, or Microsoft is not going to go after YOU specifically if you're engaging in emulation. If you're developing an emulator(which isn't likely to get you in trouble, but it *could*, again, depending on your particular legal situation), but if you're *selling* an emulator, that's a different story all together. Again, see Sony v. Connectix
Bastard Spawn's Avatar - Comment posted on 11/30/2009 20:26
Bastard Spawn
I'm sure that this will result in Nintendo forcing more and more rom sites to take down certain games. I mean half of the ones that I TOTALLY DON'T DOWNLOAD are 15 to 16 years old, are they really going to hold a grudge against me?
MadExponent's Avatar - Comment posted on 12/01/2009 08:17
MadExponent
It's hilarious that people want to get mad over this. I mean the biz side of me thinks this is good for nintendo brand. I mean aren't you
more likely to buy a wii for new
smb if you played the rom? I mean say I'm wrong.
Electrium's Avatar - Comment posted on 12/01/2009 10:40
Electrium
If the emulators ever get pulled from the internet, I'm blaming Nokia. Idiots. I hope they get their pants sued clean off.

=D
puddleglum's Avatar - Comment posted on 12/02/2009 07:46
puddleglum
Well, it's no wonder Nintendo would want to put the kibosh on this. The only reason I ever justified downloading ROMs illegally was that there was no way for me to give Nintendo money for a new copy of one of the old games I wanted to play. Let's just say since the Wii came out, Ninty has made a tidy sum selling me VC games. And I love it - they play perfectly, I abandoned my crappy PC gamepad, and all is well in the world. So yeah, Nintendo will want to protect this revenue stream any way they can, even if the average gamer out there isn't as honest as me about paying for what they want to play.
pedrovay2003's Avatar - Comment posted on 01/01/2010 13:36
pedrovay2003
@Bastard Spawn

A ton of those old games are being rereleased on current download services now, so actually, they COULD hold a grudge against you.
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