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No midnight launch for Halo 3 in London. Council fears Master Chief's power

9:52 AM on 09.18.2007, Jim Sterling 34 comments

No midnight launch for Halo 3 in London. Council fears Master Chief's power photo
     Hype

Londoners will be able to go to bed early on September 25th, as it seems their beloved Halo 3 will not launch at midnight as one might expect. A midnight launch is something only the most outstandingly hyped of items get, and it was academic to assume that Master Chief's third outing would receive the same treatment. While 1,000 stores in the UK will open their doors at the magic hour, those in London have been barred from doing the same, as Westminster council fears the amount of eager Halo 3 fans a midnight launch will draw could lead to panic on the streets of London when chaos and riots take hold.

This is being treated as bigger than both the launch of the PlayStation 3 and Harry Potter's last book. Both those products were worthy of midnight launches but did not make the council so afraid as to cancel them. That should be a clear indicator as to just how mad the Halo 3 hype has become. It makes even the law quake in fear. Halo 3 hits the UK on September 26th and will be available in London during normal opening hours that day. I would personally advise people not to make trips to Oxford Street on that day, midnight launch or not. Chances are that there will be chaos regardless of what time the game goes on sale.

I love it. Whether you're a Halo fan or not, one cannot deny what the series is doing for our beloved industry. Nothing is making games look like a bigger deal right now. This is proof to the naysayers that it's not a small, poor industry that can be kicked around anymore, and it's not idle children's entertainment. It's huge and it's crazy. I don't play Halo, but I love what it's doing. Fear the power of the gaming legion, for we are many.


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brainderailment's Avatar
brainderailment at 09/18/2007 09:52
I've been looking forward to a good rioting, I'm bottling up some molotov coctails right now.
Cardoweth's Avatar
Cardoweth at 09/18/2007 09:52
Yea if I get a game it is usually the day after release, I am lucky if I can stay up past 9 :P.
BluDesign's Avatar
BluDesign at 09/18/2007 09:53
You guys invented a word for it, for pete's sake.

http://en.wikipedia.org/wiki/Hooliganism
brainderailment's Avatar
brainderailment at 09/18/2007 09:53
can you slit throats with a Halo 3 dvd? I guess we shall see.
Tino's Avatar
Tino at 09/18/2007 09:53
I'm personally attending my midnight launch over here in the states but I wont be playing this the next day after work sadly. After everyones beaten it several times I assume.
Snaileb 's Avatar
Snaileb at 09/18/2007 09:54
Kif! Where in Lincoln do you live? The colon?

Maybe pancreus?
nilcam's Avatar
nilcam at 09/18/2007 09:55
I see what you did there, Mr. Sterling.

"Panic on the streets of London
Panic on the streets of Birmingham
I wonder to myself
Could life ever be sane again?"

The Smiths
Manic Inc's Avatar
Manic Inc at 09/18/2007 09:57
I've preordered mine from a site that always delivs to my house a day before release.

If only my console didn't die last Saturday I might be able to play it...
Jim Sterling's Avatar
Jim Sterling at 09/18/2007 09:57
"So you're happy that videogaming is getting serious PR, even if it is halo?"

I'm sure a ton of us would prefer it to be BioShock getting this attention. But this is just fine. It's not being famous controversially like Rockstar relies on, it's not making headlines for being violent. It's known to the mainstream for just how insanely popular it is, and I think that's very good for the industry.
Kif 's Avatar
Kif at 09/18/2007 09:58
Snaileb: The colon. It's a messy town :(
galagabug 's Avatar
galagabug at 09/18/2007 09:59
so even global launches in london are delayed? man you guys get the shaft!
RICHARD BLOCKER's Avatar
RICHARD BLOCKER at 09/18/2007 10:01
I'd like to see some Jackasses like those kids shooting pellet guns at people waiting for the PS3 try to fuck with the mighty gamer throngs and get swarmed.
Snaileb 's Avatar
Snaileb at 09/18/2007 10:06
I heard they serve good steak, in the colon.

Noted Jim, that is impressive. Even though Halo depicts violence no worse than your usual FPS.

HYPE HYPE HYPE
AngelsDontBurn's Avatar
AngelsDontBurn at 09/18/2007 10:15
Hahahaha.
Garbz's Avatar
Garbz at 09/18/2007 10:17
Mental.

This country sucks.

That said, i'm not affected by this so screw you londoners, i can go get a copy at midnight if i want.

Not that i will.

It's only a game.
dv8withn8's Avatar
dv8withn8 at 09/18/2007 10:24
What's wrong with Halo being the gaming ambassador to the non gamers of the world? Believe it or not, Halo is a great game with a premise that anyone can relate to. It just seems that now that it's the most recognized gaming brand out there, there's always going to be the contingent that hates it simply because it is so well known. Just like people do with bands who were once underground and then go mainstream.

As for London banning midnight launches for fear of rioting... Just ridiculous.
Mike Maloney's Avatar
Mike Maloney at 09/18/2007 10:31
Jim, you don't play Halo...yet.
Lance Cardigan's Avatar
Lance Cardigan at 09/18/2007 10:36
There is no midnight release cos they already know how it ends, so there is no real rush...

Jim is right, this release is on par with big blockbuster movies now. Say what you will about halo (i know i do), but our little hobby is getting alot of facetime with the rest of the planet...be happy about it.
brosef's Avatar
brosef at 09/18/2007 10:53
Well, look on the bright side Jim. By the time kids get it at midnight here and plug it in, then London stores will be selling it there. Right? That's how times zones work right? Wait let me check...
"gets out chalk" Ok, lets see here. add 5 from Zulu, carry the 11. Look at the baby. look at the baby. Oh wait, I forgot. I suck at math.

I agree with the hype comment. Gamers are movin' on up (Movin' on up. To the East Side ahem, sorry) in the world. I'm just glad I don't have to hear about Madden for another year.
Jim Sterling's Avatar
Jim Sterling at 09/18/2007 10:59
Haha, hey Mike, welcome to Destructoid, great to see you here.

And I agree, it's a case of yet. I will eventually pick up Halo 3 and school you mothers, I'm sure.

School you in the art of humiliating Jim Sterling on Halo.
BS3 Owner's Avatar
BS3 Owner at 09/18/2007 10:59
I was going to purchase a 360 twice but never did.

Instead I got a BS3! Microsofts got me wanting this game, because of their relentless knock you senseless ad campaigns.

I mean good show Halo 3, especially across the pond it seems!
FuriousGeorge's Avatar
FuriousGeorge at 09/18/2007 11:16
Halo is funded by the Gov't to subliminally make you want to join the army..... real talk
demonelite's Avatar
demonelite at 09/18/2007 11:30
God dammit this ruins all my launch night plans :(, I hope my local Gamestation is open at midnight.
Velt's Avatar
Velt at 09/18/2007 11:32
You know Jim, i went to London last month, loved it... incredible expensive, but loved it.

But i have to say that i dont understand whats the thing with night time over there... i mean, do you guys have werewolves or something lurking the streets at night? Because people act like that. Ilumination on the big ben is gone by eleven and the "tube" (that needs some "lube"), closes at midnight.
dv8withn8's Avatar
dv8withn8 at 09/18/2007 11:40
@Velt
American werewolves at that. Paris has the same problem.
DGX Goggles's Avatar
DGX Goggles at 09/18/2007 12:05
Wow, sucks to be in London.
sonolimy's Avatar
sonolimy at 09/18/2007 12:25
Love the reference to Morrisey {Panic on the streets of London}
FLS119's Avatar
FLS119 at 09/18/2007 12:31
That sucks. No gamer should be denied the right for a midnight launch, regardless of how rioty it could get. Well, that just means that they can sleep in and wait for it the next night, despite me waiting up at GameStop to get mine early. Yah, I don't have a life....
Sharpless's Avatar
Sharpless at 09/18/2007 13:02
*cue the "Halo is beneath my superior gaming tastes" comments*
Necros's Avatar
Necros at 09/18/2007 21:22
At least gamers aren't going batshit insane over Madden or something like that.
The Showerman's Avatar
The Showerman at 09/19/2007 17:03
London wide, hmm? Interesting. I know a place in Wood Green having a midnight release. Perhaps its only inner city..
Mr Kryptonite's Avatar
Mr Kryptonite at 09/19/2007 17:59
Even the government quakes and bows to the Mighty Master Chief. Too bad for you guys. No legendary stories of how you and 500 other people raced to the store entrance to get 100 available copies. No nightmares about the fat smelly dude who used his powers of stinkiness to mow you down.
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