Consoles cost money. I keep trying to take a PS3 from my local Best Buy, but they refuse to hand it over if I don't give them cash. Unfortunately, I don't have cash and thus I can't buy the console and thus I can't buy the games on the console and, of most concern to Activsion CEO Bobby Kotick, I can't buy Activision games on the console. It is in fact so concerning to him that he felt that the lack of a price cut for any of the consoles was one of the most disappointing things about E3.
Speaking to Bloomberg News, Kotick said he was "disappointed not to see any sort of aggressive price cutting," at the recently concluded E3 2009. He followed up by explaining his logic: "Of all the things that the hardware companies need to be doing right now, it's recognizing the difficulties of the economy and pricing their hardware appropriately." Sounds fair to me, though the $60 price tag on every game can't be helping game sales either. If you're going to ask Sony and Microsoft to lose money you better be ready to bite the bullet yourself, Mr. Kotick.
Matthew Razak is Destructoid's Associate editor and co-founder of film site
Flixist. He began as community member "cowzilla" and was since sequestered to write brainy features material. He lives in Los Angeles with his beautiful wife.
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Contest:
5:00 PM on 06.07.2009
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If they announce them for xmas now, people will hold off until then, thus losing sales throughout the year.
e3 is more of a place to exhibit the future of a platform and generate confidence and support from the community. this e3 was perfect and those who complain that price drops should be included the first week of june are missing some basic business management
When he is not busy attempting to stop brutal legend he is thinking up more ways to milk the guitar hero duty hawk pro skater: Medieval warfare franchises. Getting sick of his shit, but the bad part is enough people will buy every iteration of guitar hero so in Koticks eyes, it is justified. You can argue being a business involves making money but there are companies that make money and companies that make money while being total assholes about it. I dunno where I'm going with this. and then I ate the bowl.
Only a 300% price cut would help Brazil.
PS: Fucking taxes.
You're God damned right; retail prices are too high. I would absolutely buy more games (read: way too many for my own good) if they were cheaper. Simple economics: prices go down, sales go up.
You know what price cut they should announce - hannah montana psp bundle. oh yes.
Any man who tries to stop Tim Schafer's work is not a man fit for life.
Fuck that cuntshit. I hope some leaks him molten copper in his urethra.
Stop expecting things that don't make sense.
No its a simple matter of shafting the consumer. Yes they lose $40 on every console they sell. They also make boatloads on first-party games and content online. However, that's not even my main point. Look at the PSP GO! (Gay as hell name btw). It's $80 more than a PSP 3000. With the same tech besides a larger screen, slide, and memory. Not worth the extra money. But the games for that? Cost nothing but dev time. Nothing. Not a single (probably $15 per, because they are so rarely created compared to a dvd or even blu-ray) UMD. They're gonna make boatloads. If the GO! were say...$150? Then I'd buy no price drop for PS3, but this looks like they're just going for pure profit rather than to get their console out there (Like is working for 360) and let the profit roll in from games.
Blizzard... how could you go to bed with these WHORES!?