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Nintendo: Wii has a shelf life of one hour photo

It was hard to obtain Nintendo's Wii in 2006, but even now it is hard to come across a Nintendo Wii in a retail store. There's still a crazy demand and a shortage of hardware. Nintendo's Reggie Fils-Aime told Wired.com in an interview that "We are passionately upset about the lack of product relative to demand."

He doesn't seem to be too upset about the bragging rights. According to the Regginator, the average Wii system on a store shelf in the United States only sits there for an hour before being purchased. I don't doubt that at all. But I wonder where the root of the problem really lies: in supply or in customer demand.

Fils-Aime says that production is controlled by Nintendo's global headquarters in Japan, and apparently the North American Nintendo team has been pushing for more systems for the US.

According to TGdaily, of the 1.8 million Wii units rolled out per month, North America gets around 720,000.

What do you think of this one hour shelf life claim? And where do you think the Wii supply problem stems from?


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28 comments | showing # 1 to 28

razerangel's Avatar
razerangel at 04/28/2008 10:48
I don't understand what the problem is, I was just in Edinburgh less than an hour ago and all the shops had stacks of Wiis and have had since at least january.

Stupid scaremongering!
broonor's Avatar
broonor at 04/28/2008 10:49
He also doesn't seem too upset about Nintendo actually producing more instead of this seemingly intentional "shortage" to help spike demand
manta's Avatar
manta at 04/28/2008 10:50
Propaganda.
Aberrant Thought's Avatar
Aberrant Thought at 04/28/2008 10:55
From an American, sorry, view I have personally noticed no Wii's. Yesterday I decided to find one for my lady friend and I checked out two Game Stops, an EB, Costco, and *shudder* Wal-Mart -Good Lord I hate that place- to no avail. Then again I went to five places as opposed to the thousands across this country, so my experience is hardly a suitable sample size.
cannonball's Avatar
cannonball at 04/28/2008 10:56
In the States, it depends on the area. Big cities sell out immediately while little towns (where I work) will have Wiis on shelves for a few days.
nilcam's Avatar
nilcam at 04/28/2008 10:57
I think that Japan and Europe are getting more of Nintendo's stock due to the weak dollar. It's all in the economics.
B-Radicate's Avatar
B-Radicate at 04/28/2008 11:00
I agree with jpitner. I think it's all created by them to make the system seem more worthy of a purchase than it really is.

There's no reason that a year and a half after being launched they shouldn't be producing more systems through economies of scale and be able to meet demand. It's a corporate crock of shit.
slapme7times's Avatar
slapme7times at 04/28/2008 11:01
who could have imagined that consumers would be willing to pay 250$ for a gamecube in the year 2008?

certainly not me.
GuitarAtomik's Avatar
GuitarAtomik at 04/28/2008 11:08
"We are passionately upset about the lack of product relative to demand."

Then build more factories asshole. Don't act like you don't have the money for it.
BlackSheep's Avatar
BlackSheep at 04/28/2008 11:10
i see the shelf life as an hour as long as people can easily make 100$ profit just for buying the damn things.

I know a few people that bought wii's off of ebay, and the receipt that came with it had wal-mart manager's discounts taken off.

I see managers just taking the stock before it hits shelf and selling it for profits.

luckily that trend on ebay and amazon is slowly going down in price.
liquidninja's Avatar
liquidninja at 04/28/2008 11:20
I agree with nilcam it's because of our weaker dollar.

If it's an "intentional shortage to help spike demand" then why are other country's not having the same shortages?
glitched's Avatar
glitched at 04/28/2008 12:04
when i first read the story headline i initially thought this was in reference to the usable shelf life of the wii in someones home, oh burn!
whywait's Avatar
whywait at 04/28/2008 12:13
i don't mean to America bash but we're already getting 40% of the worlds stock. Kind of a lot for one country. Grant it the market here is huge, kinda selfish to demand more. Might be some weight to the economy argument but i'm no analyst.
Redzie's Avatar
Redzie at 04/28/2008 12:22
They should make more to sell more to prevent the american public's interest from peaking.
Mxyzptlk's Avatar
Mxyzptlk at 04/28/2008 12:46
People still believe the "intentional supply problem" myth huh? /facepalm. There's no fucking point in increasing demand if you're not able to sell them the product. It's about as logical as the average 9/11 truther conspiracy theory.
Sharpless's Avatar
Sharpless at 04/28/2008 12:52
I suppose that's true, if they're only putting one or two on the shelves at a time.
John B's Avatar
John B at 04/28/2008 12:53
If people would stop looking for the Wii when/where everyone else is looking the Wii ...

I just picked up my FIFTH Wii yesterday when I went to pick up "Mario Kart Wii". (No, I'm not keeping the latest Wii, but I'm not being an asshole and selling it on eBay for a 50% premium either.) Of the five, I've kept two for myself; the rest have been resold for exactly what I paid to friends who have been looking for one.

So far, all of the Wiis that I've purchased have been at stores that do not get a lot of foot traffic and were purchased during odd times of the day -- three times during lunch, and the last two at the store's opening on Sunday morning (when most people in this heavily religious area are at church). In the past year, this was the SEVENTH time that a Wii was available for me to purchase.

The Wiis are out there, folks. It might mean that you'll have to drive outside of your area, and it might mean that you'll have to go at unusual times of the day; but if you really want one, that's what you have to do.

At this rate, I should become some kind of Wii middle-man for Destructoid users -- except for qwerty and slapme7times. F*ck you two.
John B's Avatar
John B at 04/28/2008 12:55
@Sharpless:

The Best Buy that I was at yesterday had over 50 available when the doors opened.
Velt's Avatar
Velt at 04/28/2008 13:08
Of course this has something to do with the fact that the dollar is like crap today, thats why Nintendo is not planning to cut the price of the wii, not only because is still selling great, but because probably their profit margin is not that good in the USA... they should start a little production line in the US.
Drksan's Avatar
Drksan at 04/28/2008 13:30
Yeah I bet they're sorry about the shortage of wiis for the past 2 years. It's really a supply and demand strategy where the wii is in a position to lower supply thus increasing demand and yet somehow managing to increase profit.
Rifter01's Avatar
Rifter01 at 04/28/2008 14:33
I agree with Manta

Also, passionately upset = squeaking while rolling in da money
Sam Spectre's Avatar
Sam Spectre at 04/28/2008 15:05
I believe it. I think it's more of a supply in demand issue. Nintendo wouldn't hold back making Wiis, they all sell. THEY PRINT MONEY!
Fizznuts's Avatar
Fizznuts at 04/28/2008 15:19
There are certainly Wiis on the shelves, but they are only available as $600 "consumer's choice" bundles. If you check craigslist you'll see people selling their's for retail price. People are just getting bored with them and could care less about making any money off of selling them. I really think Nintendo knows that they have a piece of crap system that only sells because of the gimmick and not because of the longevity of the console. Give it a year and that "1 hour" shelf life will easily be "1 month".
John B's Avatar
John B at 04/28/2008 15:41
@Fizznuts:

Yeah, that's what people though a year ago. {roll eyes}

And I'm not even going to comment out your pathetic "piece of crap system" statement because it's clear that you know not of which you speak. Or else you're one of those shallow XB360/PS3 fanboys who think that it's all about the CPUs, gigahertz, and gigaflops -- with gameplay thrown in as an afterthought.
Fizznuts's Avatar
Fizznuts at 04/28/2008 16:30
In terms of graphical leaps forward, 480p = piece of crap system. You can't deny that Nintendo knows that they can never compete visually with anyone else so they continue throw gimmick (Wiifit) after gimmick (Wiiwheel) into the market place. How long is that going to work?
I'll admit that the 360 and PS3 both have their problems, but they'll be around long after the Wii.
Android8675's Avatar
Android8675 at 04/28/2008 16:38
graphics = a poor excuse for bad gameplay.

Not that the Wii has a ton of stellar titles, but I personally think the Wii games look just fine next to my 360 1080p titles. It's not the size of your pixel, it's how you color it. Am I right fellahs?
Velt's Avatar
Velt at 04/28/2008 20:56
I would have liked to see something new in Mario Kart for the Wii, timed battle levels? fail.
Burnt Meatloaf's Avatar
Burnt Meatloaf at 04/29/2008 03:21
*Android8675: "It's not the size of your pixel, it's how you color it. Am I right fellahs?"

Which is why every Wii title I've seen so far does not use anti-aliasing, and the system has crap for texture memory.

SD graphics in 2007 I can tolerate, but doing crappy SD without anti-aliasing is ridiculous. I saw a Wii plugged into an HDTV and the image hurt my eyes because of all the moire and subsample flickering. It didn't look underpowered -- it actually looked bad.

Apparently, that's what people want, too.
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