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Nintendo wants to make Dragon Quest a Western hit photo

In Japan, Dragon Quest is one of the most popular franchises ever, a title that you cannot fail to hear about. Its success is not aped in the West, where it has a following, but is completely overshadowed by Square Enix's other property, Final Fantasy. Nintendo president Satoru Iwata wants to change that, and make DQIX a household name when it hits.

"At Nintendo, we were able to popularize the Brain Age series overseas, which was said to be unmarketable," stated Big N's chief. "I want to increase the number of people worldwide that understand the appeal of Dragon Quest."

Iwata wishes to form a "strong tag team" with Square Enix in order to meet this goal, and relishes the idea of working with Dragon Quest creator Yuji Horii. Looks like whatever rift there may have existed between these two mighty Japanese companies have well and truly been patched up. 

Here's to Dragon Quest's global success.








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13 comments | showing # 1 to 13
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Endstiem's Avatar - Comment posted on 12/12/2008 10:45
Endstiem
Good luck.
Drack48's Avatar - Comment posted on 12/12/2008 10:46
Drack48
Is level 5 in on this at all? I've got high hopes for this, the last one was amazing, way better than the last final fantasy in my opinion.
bobyoko's Avatar - Comment posted on 12/12/2008 10:56
bobyoko
square is going to continue to put their games on the system with the biggest marketshare. no surprise there. it's about time that nintendo starts making friends in the industry though.
englebert's Avatar - Comment posted on 12/12/2008 11:23
englebert
I really hope they don't change this franchise. This is one of the few series that is still the kind of RPG that I like to play. I am probably in the minority, but as far as I am concerned, they turned final fantasy from a series I love to a series I don't care about.
Wexx's Avatar - Comment posted on 12/12/2008 11:30
Wexx
Cool. I just hope they don't change the Dragon Quest Formula for the west though, that would be a shame =\
naia-the-gamer's Avatar - Comment posted on 12/12/2008 11:46
naia-the-gamer
I'm with Endlebert. Honestly I don't want them to change Dragon Quest. They tried to change things with IX initially (real time battles for example instead of turn based) and people in Japan freaked out. They changed it back. The only thing that is going to help DQ is to market the hell out of it. The ad campaign for VIII was unprecedented and it sold better than any DW/DQ game in the US before it. They haven't really put that kind of momentum in any other DQ game that has come out since.
Funktastic's Avatar - Comment posted on 12/12/2008 11:47
Funktastic
I'm just thinking they want it be a household and a bigger hit here, since on a "relative" basis, no one cares about Final Fantasy as opposed to Dragon Quest in Japan, while for the most part, the opposite is here.
Face's Avatar - Comment posted on 12/12/2008 11:49
Face
Of course they do, it is the only main entry in a big series they have at the moment.
Tony Ponce's Avatar - Comment posted on 12/12/2008 12:18
Tony Ponce
@Face

You seem to be forgetting Monster Hunter 3. In addition to that, the next mainline Tales game and Samurai Warriors 3 are Wii exclusives. Of course, those games are only big names in Japan, but it is proof that in at least one of the major markets third parties are shifting big developments onto the Wii. I doubt we'll ever see that happen with Western game companies seeing as how those development houses prefer to share game engines which typically only run on high-end hardware.
Cowboy TTop's Avatar - Comment posted on 12/12/2008 15:53
Cowboy TTop
I'm all for giving DQ more exposure. Problem is that Square having milked the FF series for all its worth, are now set to do the same with DQ. While this is understandable in a business sense, especially for japan, Square seem to be still blinded by the light that let their rpgs hit the big time in the west. In short they still think what they are doing is enough, but its not.

I too don't really care about FF series anymore, when once I had more love and time for it. Once Square take onboard that they have to focus more on original IP, perhaps some that aren't so japan centric, then I'll support them.

Until they wake up, I'll fly a flag for Atlus who are upstaging Square IMO. Swish CG sequences are cool (I see everyone want to drop trousers for FFXIII, when its not really doing anything we haven't seen before), I prefer solid fun gameplay like Persona 3 and 4.

What also surprises me is that Square aren't pushing DQX beyond Wii, say onto PSP too, which has similar graphics and could do with such an rpg.
killias2's Avatar - Comment posted on 12/12/2008 17:41
killias2
The problem with DQ is that it belongs in a different decade. That's not a judgment of a series. It's just a fact. I have no problem with the series, but it certainly won't catch on.
DreRox's Avatar - Comment posted on 12/13/2008 07:53
DreRox
Nintendo = greedy. I hope they don't intend on casualing-up the DQ experience or changing the formula for Westerners.
perri's Avatar - Comment posted on 12/13/2008 10:21
perri
Dragon Quest X to have cover system and meat shields- confirmed.

I hope Nintendo and Square turn the Wii into the SNES. Man, those were the days.

This is only the beginning!
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