Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Nintendo wants digital and retail to be priced the same

10:30 AM on 05.02.2012 // Jim Sterling

Nintendo, always so close and yet so far. As the publisher makes baby steps toward the 21st Century by offering full digital versions of its retail games, president Satoru Iwata believes that the ethereal options will not prove monetarily superior to their physical counterparts.

We touched upon Nintendo's pricing plans in the original story, but I want to bring it back up because Iwata's attitude perfectly reflects one of the major problems we have with the game industry right now. 

"We do not hold such a premise that digitally distributed software has less value," he said. "Different people value different things. If we said, this is the only proposal we will make so you have to take it, it would be a problem as there would be no options for the consumers to choose from. On the contrary, what I explained today is that we are proposing the two formats of sales mechanisms from which our consumers can make their own choices.

"Some publishers believe that the digital versions should be cheaper while others insist that both versions must be set at exactly the same price. So, it is not only Nintendo’s idea. Each publisher has various ideas on this point and, among them, Nintendo is now offering both versions at the same price point (the same suggested retail price)."

It's always been thought that platform holders are too scared of upsetting retail by undercutting their products digitally, yet the PlayStation Vita indicates that cheaper downloads are doable. Either way, I find it bullshit that Iwata suggests digital games ought to cost as much as retail ones. It's not a value thing, it's a matter of both treating your customers right and offering a competitive digital service. It's good business. 

Digital games cost less to sell, and should cost less to buy, especially if publishers are so annoyed at retailers selling their games used. Here, we have an opportunity for a platform to compete with used retailers by offering a better, cheaper service, and what happens? We're still told to pay just as much -- and since digital games tend to have more fixed prices, they'll make used games look even cheaper to less wealthy gamers. 

I find it funny that the game industry is so keen to push digital forward as the future of games (eliminating many of its problems and enjoying total control over the market), and yet it won't actually take the steps necessary to make digital more mainstream and accepted. It expects the world to bend around its will, rather than do anything for itself. So we have an industry where companies are chomping at the bit to have digital replace retailers, while refusing to price digital games in a way that would compete with retailers. Seems legit!

Another case of publishers refusing to be fucking competitive and wondering exactly why consumers are seeking alternative means of playing their games. The hubris is getting beyond comprehension.

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

Amna Umen avatarAmna Umen
Don't forget [img][/img]
Mike Wallace avatarMike Wallace
I wonder how far the show would be taken out of context if the lyrics were "Go, Go Power Rangers, you Mighty Morphine Power Rangers."
Rad Party God avatarRad Party God
I just tried out Skyforge, and... [img][/img]
Pixie The Fairy avatarPixie The Fairy
Is it weird I finally want a Samurai Warriors game because I think Koshosho is super fab? [img][/img]
Gamemaniac3434 avatarGamemaniac3434
I've never cleaned my comp in the 3-4 years I have had it. Soon I will dust it. I....I dont know what I will find, hidden in the dust.
CoilWhine avatarCoilWhine
Happy late thanksgiving Dtoid. I played Doodle God and Murasaki Baby on PSVita, and am now Achievement grinding in Forza Horizon 2 Presents Fast and Furious on Xbox One. Super easy 1000G, I need it.
Pixie The Fairy avatarPixie The Fairy
Black Friday pick ups so far are Shantae and the Pirate's Curse, Titan Souls and tomorrow Devil Survivor 2 Break Record ($29.99 at GameStop).
Gamemaniac3434 avatarGamemaniac3434
This thanksgiving, give thanks for the fact that your family wasnt 1 of the 3 to have picked out a wasp filled turkey, buying a meal and becoming a meal. Next year, may not bring such.....dissapointing results.
Nekrosys avatarNekrosys
So I'm pretty sure you all should be giving thanks to Nekro. For he is the one true perfect being. Be thankful that your lives have been blessed by the addition of a Nekro. For that is the true meaning of Thanksgiving.
Solar Pony Django avatarSolar Pony Django
Happy Thanksgiving Dtoid! Here's hoping you didn't fall off a chair while hanging Christmas lights and bash your shin and foot into the concrete like I did!
Sr Churros avatarSr Churros
Listening to Pokémon SoulSilver OST while doing some college work. Suddenly I feel a great amount of guilty taking over me for loosing my PokéWalker 2 years ago... :(
OrochiLeona avatarOrochiLeona
Ok you thanksgiving motherfuckers. 5 favourite Arcade games (as in coin-op) No order necessary. Go!
Lawman avatarLawman
Happy Turkeygeddon everyone! I'd like to spend it playing something, but I'm too busy drinking instead. Alcohol is better. Alcohol mixed with games is best, but unfortunately, I'm a little too lost to the world for that right now!
CoilWhine avatarCoilWhine
I've got to try Pocket God vs. Desert Ashes. Mostly because I loved pocket god when it came out. Great memories
ikiryou avatarikiryou
I intended to say something important and relevant to how pretty Atelier Shallie Plus looks on the Vita but then I got this annoying sudden nosebleed [img][/img]
Pixie The Fairy avatarPixie The Fairy
Time for Thanksgiving dinner, then more Shantae! [img][/img]
LinkSlayer64 avatarLinkSlayer64
So Macy's parade had that performance from "The Wiz" which made me realize I'd much rather have seen "The Wizard" where everyone is dancing around wearing power gloves. Come on Nintendo, THE TIME IS NOW!
GoofierBrute avatarGoofierBrute
Happy #Darksiders2 day-I mean Thanksgiving. Happy Thanksgiving everybody!
Shinta avatarShinta
Transformers Devastation PS4 - $24. The Order 1886 $10. Digital flash sale on PSN. I think I'm going to have to bite on both these. And I hate digital if I can avoid it ...
SpielerDad avatarSpielerDad
Remember folks, don't forget to smoke cigarettes in between courses during thanksgiving to help in digestion.
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -