Well, doesn't matter. The important thing is, they're trying. Being able to buy from your PC and Smartphone is a good thing, because that means they're going to need to give their customers a universal account to be able to link their games (club nintendo). Which is good.
What people should be complaining about is the lack of games on the e-shop right now.
Think of the big picture here people, the Wii U will most likely have a eShop as well. So imagine buying a game like Ghost Recon Online, when you're on your lunch break at work, or school to have it done and downloaded on your Wii U by the time you get home. If Nintendo truly has a "always on consoles" like they tried to do with WiiConnect24 on the Wii, than it could totally be better on the Wii U, just like SteetPass is totally better, than tag mode on the DS. Sure Nintendo takes baby-steps, but when they finally get to where they're going, it usually pays off in the next generation!
I really don't know. I guess I'm not quite as "in" with what's hip on the Internets as all you folk.
In the meantime, I think the QR code thing is a good idea. Browse games from the convenience of web browser; whip out 3DS and scan QR code; watch 3D trailer/purchase game/etc. Seems perfectly reasonable.
All kidding aside, it's good that they're finally getting the hint, however, more still needs to be done.
I actually like the interface to the eShop, and there's some good content coming to it, it's just that I have to wait longer.
As for the news itself, it's a neat idea and makes things at least slightly more convenient, but hopefully Nintendo will be intelligent enough to do more to shut up these incessant whiners.
It would be better use of resources to allow the eShop to utilize the stylus better, display many items at once and not be a long line of things to drag through and be able to identify 2-3 at a time. If they can do that for a smartphone or PC, they can do that shit for the 3DS. Just sayin'.

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