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Nintendo stock drops after DSi announcement photo

If you didn't find Nintendo's announcement of the new DSi handheld very exciting, you're not alone. Investors were pretty non-plussed also and the company's stock plummeted 8.7% the day after the reveal.

Yoku Ihara, an analyst at Retela Crea Securities Com told Bloomberg that, "Nintendo's announcement on the DS didn't exceed investors' expectations."

Nintendo's stock has been in a significant decline since peaking last October. In 2008 so far, the value has decreased 41% due in part to the strengthening Yen and the current global financial market crisis. Still, the drop today has to hit pretty hard, and it's almost certainly due to the press conference announcement.

While I'm no expert and am judging by what I've been reading around the web, it doesn't sound as though the DSi is going to print money they way its predecessors has. It's hard to say how much Nintendo really has riding on this one, though, as the Wii is still going strong and the DS Lite is selling fairly well. 

Do you think Nintendo can turn this ship around again, or is the honeymoon over?

[Via GamesIndustry]


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33 comments | showing # 1 to 33

Tron Knotts's Avatar - Comment posted on 10/03/2008 08:21
Tron Knotts
DSi = Gameboy Micro
jackal27's Avatar - Comment posted on 10/03/2008 08:26
jackal27
@Tron Knotts- Kinda.....

Anyway, I think one reason might be because people see it as Nintendo trying to follow the crowd? It's funny because it seems like we're coming around full circle here, originally game consoles were sold to do other stuff as well as play games, but they didn't really take off until consoles started being released that ONLY played games. Now consoles are back to being more than just game machines.

I think that the Japanese are especially abrasive to this and the fact that Nintendo's new version of the DS can play music, browse the internet, take pictures, etc etc. might be frightening some investors off. However, I'm sure it'll sell very well and the sun will still rise. I just hope Nintendo doesn't get caught up in building a machine that happens to play games like Sony has this generation.
Tubatic's Avatar - Comment posted on 10/03/2008 08:27
Tubatic
seems like an iPhone or GTFO mentality from the market
Spectreman's Avatar - Comment posted on 10/03/2008 08:32
Spectreman
* Stock marketing is a shit game.
Rainbowblack's Avatar - Comment posted on 10/03/2008 08:36
Rainbowblack
investors aren't the ones buying nintendo products, so they weren't impressed big deal

every little Jimmy and soccer mom are going to fighting over this in wallmart this December. don't be fooled it will print money
error2k2's Avatar - Comment posted on 10/03/2008 08:41
error2k2
Oh shi-
Quick, get a new patch of money printing ink!
atastysammich's Avatar - Comment posted on 10/03/2008 08:44
atastysammich
For better or worse, Nintendo's gotten pretty comfortable with first place--a slight dip in the stock doesn't exactly spell doom for their new handheld. Slight upgrade that it is, it'll sell a bajillion units, because they know it will.

If their stock didn't bottom out after E3, nothing short of surprise bankruptcy will scare all the investors away.
Jesus H Christ's Avatar - Comment posted on 10/03/2008 08:45
Jesus H Christ
Just wait until they come out with a Nintendogs that lets you take a picture of your own dog and play with him in game. It'll print money again.

Maybe. Hell, I don't know.
KMCC's Avatar - Comment posted on 10/03/2008 08:46
KMCC
I don't know, I stick with my former statement: People who care to own as DS, even "casually" own one, probably already do at this point.
Rational Animal's Avatar - Comment posted on 10/03/2008 08:49
Rational Animal
The release of this new device is really perplexing to me. The DS and DS Lite have sold so well and I have to imagine that there is some level of market saturation starting to set in. That said, a new edition with some tacked-on multimedia functions doesn't seem likely to get folks to trade in there existing handhelds to go pick up the DSi. Why bother, Nintendo? Anyone?
PwnanObrien's Avatar - Comment posted on 10/03/2008 08:51
PwnanObrien
You know what? Good. This combined with the recent attempts to ween the big N off it's casual (i.e. shitty) games should make Nintendo come to the realisation that they need to put the focus back on hardcore gamers who will always be there while trying to turn the casual audience into more avid gamers.
parrothead's Avatar - Comment posted on 10/03/2008 08:56
parrothead
Cash=ability to miss and then turn things around. Nintendo has a lot of that.
Holyetheline's Avatar - Comment posted on 10/03/2008 08:59
Holyetheline
Honeymoon's over Nintendo.
KMCC's Avatar - Comment posted on 10/03/2008 09:04
KMCC
Rational Animal:
"Market Saturation", that's the term I was grasping for.
RAPEGAME's Avatar - Comment posted on 10/03/2008 09:05
RAPEGAME
People are acting as if this is the worst mistake nintendo has made this year.

wii music anyone?
Debeo Laurus's Avatar - Comment posted on 10/03/2008 09:11
Debeo Laurus
I think its funny people are once again trying to predict how Nintendo is going to fair. If I remember correctly people thought the Wii was going to bomb, and now Nintendo's top dog. I'm not much for the DSi. I haven't been much for what Nintendo has done in the last 3 years, but I'm sure they'll be just fine.
The-Excel's Avatar - Comment posted on 10/03/2008 09:16
The-Excel
The new features of the DSi sound tacked on so I'm not surprised.
RitualNet's Avatar - Comment posted on 10/03/2008 09:22
RitualNet
bigger screens are nice, MP3 playback is semi-useful if my phone dies, but the camera bugs me. 0.3mp? People on Eurogamer were on about it being used as a visual motion thing (like eyetoy and such), but why then allow it to save images on the SD card? 1.3mp at least, right? My phone is 3mp! Bleh.
uglymofo's Avatar - Comment posted on 10/03/2008 10:30
uglymofo
@Jesus H Christ:

I hate dogs. I REALLY hate dogs. Yet I can think of nothing more sad than someone playing with a virtual representation of their dog rather than their actual dog.

By the way, though we've never met, I seem to swear at you all the time.
killatia's Avatar - Comment posted on 10/03/2008 10:47
killatia
It drop because of the crappy economy not because of the DSi, way to over react guys.
Shinobi Naruto's Avatar - Comment posted on 10/03/2008 10:57
Shinobi Naruto
Thought it was 3mp not 0.3. Cause that would just be terrible.
SmDFrylock's Avatar - Comment posted on 10/03/2008 11:01
SmDFrylock
how's it going to print money when you remove the slot the money came out of?

Seriously, why should I upgrade. It doesn't have the GBA slot so there goes over half the games the old DS could play (GBA + DS Games that have expansion such as Guitar Hero, Arkanoid and the Rumble pack.) It looks like they completely changed the Firmware so there goes Homebrew, and to top it all off, the Music player only plays AAC.

If it was something more compelling, (such as a gamecube stuffed into an handheld) maybe I would think about it. otherwise it's just more hardware that my DS already does well.
AlucardX24's Avatar - Comment posted on 10/03/2008 11:15
AlucardX24
8.7 is nothing compared to how many points most of these big game companies rise during the holiday season. I'm sure they'll have their cake, eat it, and have another.
Wexx's Avatar - Comment posted on 10/03/2008 11:31
Wexx
Get that DSi crap outta my face, and give me a new pikmin game.
Sam Spectre's Avatar - Comment posted on 10/03/2008 11:47
Sam Spectre
I want to fucking throw up in Nintendo's face every time I hear about the DSi. What a fucking disappointment.
NihonTiger90's Avatar - Comment posted on 10/03/2008 11:51
NihonTiger90
Now would be a good time to start buying nintendo stock since it's on the downturn. The conpany is not going to be giving up first place in the handheld or console markets anytime soon.

Also, I think that 8.7 percent drop is a bunch of little pissed off core gamers selling their stock in Nintendo while bitching about how the DSi is crap. At least that's what I get from the Dtoid community.
Stahlbrand's Avatar - Comment posted on 10/03/2008 11:55
Stahlbrand
MF DOOM's Avatar - Comment posted on 10/03/2008 12:26
MF DOOM
The Dsi should have been held off until 2010 with a new system launch.
Sharpless's Avatar - Comment posted on 10/03/2008 13:35
Sharpless
Once released, this will go over much, much better than people are assuming it will. It will be popular and sell like hotcakes. Trust me.
brainderailment's Avatar - Comment posted on 10/03/2008 14:49
brainderailment
I think it costs too much in investors eyes. Other than that, put Nintendo logo on anything light colored and it will fly off the shelves.
Dexter345's Avatar - Comment posted on 10/03/2008 20:02
Dexter345
What you're hearing on the Internet are the few loudmouths who won't get it. You're not hearing the millions who quietly will.
B-Radicate's Avatar - Comment posted on 10/03/2008 20:38
B-Radicate
I don't know anyone who was impressed or excited about the DSi. Fail.
Burnt Meatloaf's Avatar - Comment posted on 10/04/2008 05:43
Burnt Meatloaf
Oh, them investors scare easy, don't they? They demand tidal waves of profit, like... um, what they've already been getting up to this point.

At least Nintendo didn't call it the iDS.

* Brainderailment: "Other than that, put Nintendo logo on anything light colored and it will fly off the shelves."

Ah, so that's why the Wii isn't available in black, yet.
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