hot  /  reviews  /  video  /  blogs  /  forum

Nintendo selling 3DS at a loss after price cut

5:45 PM on 07.28.2011 // Jim Sterling
  @JimSterling

According to Bloomberg Japan, Nintendo is now selling the 3DS at a loss, something the company hasn't done with hardware for a very long time. Nintendo CEO Satoru Iwata has said that the uncharacteristic move was necessary in order to perform better fiscally in future. 

Analysts believe the PlayStation Vita and its $250 price tag may have caused Nintendo to change its plans, though pressure from the mobile space must surely be taken into account as well. The world of handheld gaming is very different to the one the original DS entered, and Nintendo has apparently just caught onto that fact. 

While I've been having fun with the news, it really is fascinating to see Nintendo having to react rather than act. After five years of taking everyone by surprise, the company appears to have been a little shocked itself, and it should be quite a spicy battle for portable gaming dominance this holiday season.

Nintendo Incurring Loss on 3DS Hardware [andriasang]




 Reblog (or) Blog Reply

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -