*Nintendo selling 3DS at a loss after price cut
[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

Nintendo selling 3DS at a loss after price cut

5:45 PM on 07.28.2011  ·  Jim Sterling@JimSterling
0

According to Bloomberg Japan, Nintendo is now selling the 3DS at a loss, something the company hasn't done with hardware for a very long time. Nintendo CEO Satoru Iwata has said that the uncharacteristic move was necessary in order to perform better fiscally in future. 

Analysts believe the PlayStation Vita and its $250 price tag may have caused Nintendo to change its plans, though pressure from the mobile space must surely be taken into account as well. The world of handheld gaming is very different to the one the original DS entered, and Nintendo has apparently just caught onto that fact. 

While I've been having fun with the news, it really is fascinating to see Nintendo having to react rather than act. After five years of taking everyone by surprise, the company appears to have been a little shocked itself, and it should be quite a spicy battle for portable gaming dominance this holiday season.

Nintendo Incurring Loss on 3DS Hardware [andriasang]

 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#3DS #Hardware #Industry Bull #japan #Money #Nintendo #Price Drop
 
 
 
[x] advertisement
 
 


Jim SterlingFormer Reviews Editor // Profile & Disclosures
Fronts12537Blogs 194Following42Followers1559

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more
Trending on Destructoid:

 
 


Join the robot army! We're a family-owned site, updating multiple times a day (since 2006!) thanks to our Huge Members

DeadMoon
DeadMoon


Since 10:38 AM on 05.02.2014

DesVoeux
DesVoeux


Since 6:03 PM on 09.14.2013

Oridan
Oridan


Since 6:40 AM on 10.10.2012

BurningHunter
BurningHunter


Since 9:08 PM on 10.08.2010

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!