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To say that Nintendo has been smug since the Wii became such a huge success is something of an understatement. The company's press conferences have devolved into long sessions of self-fellatio and big numbers, but it's thanks to Nintendo of America marketing executive Perrin Kaplan that Nintendo has become officially the most self-satisfied corporation in all of gaming.

Stating that gamers were bored without even knowing it until Nintendo came along, Kaplan essentially claims to be a mindreader. That's right folks, Nintendo apparently is better at knowing you than you are. If you think you had fun in the PlayStation 2 era, you are actually tricking yourself with fake memories -- the PS2 wasn't fun until its games had waggle controls! 

"A major insight that Nintendo had early on was that they saw that gamers were getting bored, even though they didn't know it yet," Kaplan pretentiously said. "Just look at the way people consume entertainment today. The idea that you would spend hours playing video games is just not real anymore." Nintendo is able to see into the homes of millions of people twenty four hours a day.

Fair play to Nintendo, it has had amazing success and is currently dominating the market, but the smugness has to stop. The claim that gamers were "bored and didn't know it yet" is unfounded and, if actual comments from gamers are to be believed, not true. Many of us still use the PS2 more than anything else, and there are countless complaints about the lack of fun original games on the Wii. While I won't dispute the success of the Nintendo, I will dispute pompous untruth like this. Nintendo did not single-handedly save videogaming with the Wii, and the company needs to stop pretending that it did.








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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73 comments | showing # 1 to 50
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aznfusor's Avatar - Comment posted on 10/15/2007 08:07
aznfusor
that's still not as bad as some other company that still won't admit they did something wrong
Mushybees's Avatar - Comment posted on 10/15/2007 08:09
Mushybees
I think she's trying to cause a bit of havok before she clocks out for the last time. That said she's always talked shit.

Iwata, Miyamoto and co appear quite humble to me. NOA are a bit loud and in your face with the companies success.
BlindsideDork's Avatar - Comment posted on 10/15/2007 08:10
BlindsideDork
I almost completely forgot about that Static-X song..haha
nightv's Avatar - Comment posted on 10/15/2007 08:12
nightv
Yes this all might be true, but it is about time that the big N got back in the drivers seat and started to roll. With the on going FAIL that the cube pulled Nintendo can now thank there innovation once again to pull them to the top again. Not to say they will be the top dog of gaming but of game innovation. I have a Wii and do think its is a little more refreshing then the other systems, but there is still the feel that I want a good game that is not "waggle" friendly and just a strait up game.

Only time will tell if I will get what I want.
gamesronlygames's Avatar - Comment posted on 10/15/2007 08:16
gamesronlygames
They didnt single handedly save videogaming-true enough. One, it didnt need saving to begin with, but what they did do was bring in a huge influx of younger gamers who will eventually grow weary of the fluff and move onto the more substantial quality we all appreciate. Right now we may think they are dumbing down video games causing developers to produce for the least common denominator but hopefully other developers will see this massive influx for what they are-potential. Nintendo has in the long run done videogaming a huge success as it has infiltrated the minivan/non-gamer demographic that hasnt been accomplished since the NES. Put down your arms and be patient. Soon enough that noob with Mario will see you playing COD4 and want to give it a try and probably never turn back....But yes, smugness is ugly.
Ninjes's Avatar - Comment posted on 10/15/2007 08:16
Ninjes
I want to know if they're including their own systems in the "bored" era...Don't get me wrong, I think there are a lot of good things about the Wii, but be honest, it's not geared towards hardcore gamers. It is doing a good job of drawing non-gamers into the industry, but to say we were bored with other systems is just obtuse.
mandlebaum123's Avatar - Comment posted on 10/15/2007 08:32
mandlebaum123
I think I would be in the "bored" demographic. I only own a wii this gen, because the other 2 consoles offer nothing different enough to justify their price tag.

She is a marketing exec, so you kind of expect this stuff from her. Especially since she is leaving.

Bring on the comments that tell me Im not "hardcore". Im pretty proud of that.
atheistium's Avatar - Comment posted on 10/15/2007 08:51
atheistium
that's weird.
I don't have a wii, yet I am not bored. ohhh right, I just don't know it yet.
SourGr8pes's Avatar - Comment posted on 10/15/2007 09:04
SourGr8pes
Nintendo DID save the gaming industry... Back in 1984.

They need to do something about the pitiful attach rate for Wii games before they start making statements like these. Oh yeah, and the fact that many Wiis have been collecting a heavy layer of dust until Galaxies and SSBB come out.
FuriousGeorge's Avatar - Comment posted on 10/15/2007 09:07
FuriousGeorge
You people are idiots.

Sterling, another negative blog? Not that Im surprised, but jesus fucking christ its not the first time a company made such claims... remember when live came out? Or how Sony hyped the PS3 to be the second coming of the "gaming messiah"
Seriously I know you have preffereces but in a non-biased site have some decency as an e-journalist an stop kicking Nintendo around... IT WAS CODE NAMED THE fucking REVOLUTION why oh why, are you bitchin about it now?

To the lame that said the wii had 'gateway gaming' (lolol)... shut up already 100% sure you don't have a Wii in your house... You're basically saying that after the wii everyone moves on to more hardcore shit huh? Yes, that must be nintendos strategy, to form a legion of nerds..... º·º

Nintendo's strategy is as simple as this: It has yet again introduced an innovation into the world of video games who was already questioning Nintendos survival in the industry... So whats the next logical step? To change it, to define it and most importantly, to properly introduce its product. That is why we see the influx of IPs geared towards the 'virgin gamers' because if it was too complex it would scare people away.

Have an open mind and realize that many of the games you played in the past generation left a bitter taste in the back of your mouth, atleast the wii's design and heavy "gameplay over graphics" focus is inspiring developers... How many FPSs or GTA clones is it going to take for someone else to want something new?

Nintendo must be doing SOMETHING right an will be in the industry when its competitors have adapted into "waggle" controls and Toshiba, Mitsubishi and Apple Macintosh have entered the playing field, only to have Nintendo switch it up again.
Jim Sterling's Avatar - Comment posted on 10/15/2007 09:14
Jim Sterling
Jesus Christ man, CALM DOWN.

I called Nintendo on a smug statement -- uuuhhh, big fucking deal? You'll notice a POSITIVE blog about the Wii in between this one and the last negative ... oh wait, you won't because people like you only read what you want to read since it's fits your victim complex.

Don't presume to tell me that last-gen games "left a bitter taste in my mouth." What left me with a bitter taste was the Wii that's collecting dust on my shelf because I haven't had more than two games I want to play for it. By contrast, the PS2 had a new game for me at least once a month, most often more than that.

Face it -- the PS2 is still the place to be if you want a wide range of quality titles. For Nintendo to claim we were all bored before they graciously shook things us is ridiculous and untrue.

Please, stop being so upset because I said something bad about your favorite plaything.
Aaron Mxy Yost's Avatar - Comment posted on 10/15/2007 09:19
Aaron Mxy Yost
God I love marketing people. It's like they live in totally insane parallel dimension 99% of the time.
mandlebaum123's Avatar - Comment posted on 10/15/2007 09:21
mandlebaum123
only 2 games, jim?

And Kaplin said gamers. Its interesting to see people interpret that differently. That could mean everybody, but it could also mean some.
Riser Glen's Avatar - Comment posted on 10/15/2007 09:21
Riser Glen
I HAVE AN OPINION ON THE INTERNET AND I'LL BE DAMNED IF I DON'T EXPRESS IT WITH 3 OR MORE PARAGRAPHS. ANGRY PARAGRAPHS.
StriderS's Avatar - Comment posted on 10/15/2007 09:25
StriderS
So wait. Nintendo said this, or some ass who works at Nintendo?
FuriousGeorge's Avatar - Comment posted on 10/15/2007 09:26
FuriousGeorge
Oh yea sterling... lemme highlight your brilliant piece on mario galaxy where you slammed the children for looking happy while playing it...

but it was 'positive'... a 2:1 ratio between that and negative is nonbiased

/sarcasm
Jim Sterling's Avatar - Comment posted on 10/15/2007 09:29
Jim Sterling
*rolls eyes*

Next time I'll just lie and say Nintendo 100% brilliant and infallible, shall I? I swear it's what you people want sometimes.
freeman1's Avatar - Comment posted on 10/15/2007 09:30
freeman1
I don't see what the big deal is about a company bragging about themselves and over-exaggerating their success. Pretty much all companies do that in press conferences, and not just in video games either.

What you call smug I see as propaganda. Which you may say is equally as bad, but that's business and everybody does it.
h3lios's Avatar - Comment posted on 10/15/2007 09:33
h3lios
lol looks like Nintendo's suffering from a case of vintage Sony-itis 2006.
gamesronlygames's Avatar - Comment posted on 10/15/2007 09:37
gamesronlygames
Whether we like or dislike Nintendo is irrelevent. THe smug statement regarding us as bored until they got on the scene is false. All they did is make something non gamers(for the most part) could enjoy playing. Gamers already enjoyed what they had. Iam sure ninty fanboys even were happy with the cube-maybe not its marketing or success though...
mandlebaum123's Avatar - Comment posted on 10/15/2007 09:41
mandlebaum123
Ill reiterate. She said "gamers". That could mean anything. If I said, "people like grilled cheese" am I talking about every single person, or just some?
Handicapable's Avatar - Comment posted on 10/15/2007 09:42
Handicapable
To: FuriousGeorge
-----------------
Riser Glen Ranked Godlike
(# 14) on 10/15/2007 09:21

I HAVE AN OPINION ON THE INTERNET AND I'LL BE DAMNED IF I DON'T EXPRESS IT WITH 3 OR MORE PARAGRAPHS. ANGRY PARAGRAPHS.
-----------------
Love: Handicapable
Jim Sterling's Avatar - Comment posted on 10/15/2007 09:43
Jim Sterling
Fuck, I liked The GameCube quite a lot actually. It was a good system. The last generation was great, regardless of what Nintendo or anyone else has to say.

And yes, I do wonder if the 'Cube was included among the list of consoles that 'bored' gamers.
gamesronlygames's Avatar - Comment posted on 10/15/2007 09:46
gamesronlygames
I play more cube games on my wii-ssbm and mk double dash ftw
MusashiX2's Avatar - Comment posted on 10/15/2007 09:47
MusashiX2
INNOVASHUN!!!!!!111one



wasn't going to do it until i saw FuriousGeorge go into FuriousFanboy mode. stop sucking the cock of a big business! you are falling into their propaganda machine. hate them all!
gamesronlygames's Avatar - Comment posted on 10/15/2007 09:48
gamesronlygames
the wii is just a flattened cube with worse controllers.
Holyetheline's Avatar - Comment posted on 10/15/2007 09:49
Holyetheline
Yeah I mean... Nintendo did some good things with their Wii... but I can have just as much fun with a PS2 then I can with a Wii.
gamesronlygames's Avatar - Comment posted on 10/15/2007 09:56
gamesronlygames
Its the same with my ps3 as my wii-I play ps2 games on my ps3 and watch movies on it. As far as gaming the wii and ps3 suck right now. I hope they get better. Thank God for the 360.
Arugala9's Avatar - Comment posted on 10/15/2007 10:04
Arugala9
Shame on you Jim! Didn't you know you can't insult Nintendo? They never do anything wrong, they are the best, Miyamoto is god and Perrin Kaplan is his prophet.

Anyway, thats pretty damn arrogant. I like the Wii, but mine doesn't get near the play time my 360, PS2, or DS does. That will change in November, but I wasn't bored.
Edarios's Avatar - Comment posted on 10/15/2007 10:07
Edarios
lol @ fanboy
gamesronlygames's Avatar - Comment posted on 10/15/2007 10:11
gamesronlygames
I just hope Mario Galaxy is better than Sunshine. Give me a 2-d mario all revd up with the 360 or ps3's power and Ill be stoked. THe New Super Mario on the DS was sweet-imagine it in hidef on a 50 inch plasma. My hopes for 3-d wane with every failure.
Kinsman's Avatar - Comment posted on 10/15/2007 10:12
Kinsman
Wasn't a lack of original, different games a fairly common complaint in gamer message boards, in the years leading up to the newest generation?
B-Radicate's Avatar - Comment posted on 10/15/2007 10:21
B-Radicate
What's funny is that I am most bored by my Wii than any other console I have ever owned. There are still no titles on it I HAVE to play.

Yeah, I wanna play Metroid at some point. Yeah, I'm sure I'd enjoy Zelda if I gave it a shot. But honestly, I don't HAVE to play them.

I rush out and buy the Orange Box on day one. I buy a Wii and let it collect dust for two months because I'd rather play 360 games. Odd. didn't realize how bored I was with all the damn games I was playing on my 360.
HiGHFLYiN9's Avatar - Comment posted on 10/15/2007 10:22
HiGHFLYiN9
Seems like Nintendo is starting to follow the same track that Sony did. Success, followed by a smugness that they are Gods gift to gamers, followed by lackluster sales because they thought they could do no wrong.

I think system manufacturers really need to reign in their marketers, no one likes hearing people gloat like this.
deanhatescoffee's Avatar - Comment posted on 10/15/2007 10:24
deanhatescoffee
I love Nintendo and all, but I don't know if I'd say that I'm any less bored now than I was then. If Wii hadn't come out, I'd still be playing fun games - just not fun Wii games.
Mabans's Avatar - Comment posted on 10/15/2007 10:28
Mabans
Hey Jim! how about you stop defending your article and let the fan boys have at it. They are obviously too busy with their rose colored glasses. As for nintendo, they are slowly starting to feel secure with being 2nd place. I want a wii but there aren't enough games in it for me to get playing it. most of my Favorite games put on on any nintendo platform are all for Nintendo DS. Nintendo should just relax and remember how quickly the consumer can turn on them. That's right I'm still bitter about my virtual boy!
king3vbo's Avatar - Comment posted on 10/15/2007 10:30
king3vbo
But... I love my PS2
waves's Avatar - Comment posted on 10/15/2007 10:31
waves
Is it just me or does this story kind of read like a Rush Limbaugh rant?
Yashoki's Avatar - Comment posted on 10/15/2007 10:37
Yashoki
Thanks Nintendo! I had no idea i was so bored!!
electroplankton's Avatar - Comment posted on 10/15/2007 10:44
electroplankton
Now that I think about it. I was bored. Thanks Nintendo!
cover_discover's Avatar - Comment posted on 10/15/2007 10:49
cover_discover
So nintendo thinks gamers were bored last gen? If I was bored with any system last gen it would've been the cube, but then again I was never really bored last gen. I mean honestly Nintendo is the one that delays all their hits two stretch like 6 games across one year. Remember Twilight Princess for the Gamecube?
xMalachi's Avatar - Comment posted on 10/15/2007 11:06
xMalachi
Hey Nintendo, if your console is so great why does it sit in my basement collecting dust? Oh yeah, I got bored with it after a month because there are no games for it.
JonDarkwood's Avatar - Comment posted on 10/15/2007 11:17
JonDarkwood
Dear Nintendo,

You're starting to sound like Sony, douchebags.

Love, JonDarkwood.
Topher Cantler's Avatar - Comment posted on 10/15/2007 11:17
Topher Cantler
The only thing I'm bored with is my Wii.
dv8withn8's Avatar - Comment posted on 10/15/2007 11:18
dv8withn8
Nintendo PR is the new Sony PR. You heard it here first. Next thing you know, they'll be hiring Ken Kutaragi to lead development of Wii's successor.
LarkOhiya's Avatar - Comment posted on 10/15/2007 12:05
LarkOhiya
I will stop being bored when brawl comes out. oh wait it was "delayed" (slits wrists)
Triphoppin's Avatar - Comment posted on 10/15/2007 12:11
Triphoppin
ok fanboy - lol
the only thing nintendo saved was itself though

long live the Wii & it's innovative technology...to see how long nintendo stays on top will only be a test of time though
Geoff's Avatar - Comment posted on 10/15/2007 12:19
Geoff
Nintendo saved video gaming with R.O.B., but I guess that doesn't make much of a PR story, huh.
Snaileb 's Avatar - Comment posted on 10/15/2007 12:23
Snaileb
I was bored before the Wii!!!

Bored of my Gamecube.

Now I'm pissed.

Fucking Wii.
Stratus's Avatar - Comment posted on 10/15/2007 12:33
Stratus
I guess I have been loving my Wii and just not knowing it either. I must have been playing it from its unopened case for the last 8 months without knowing it.
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