Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Nintendo's Iwata addresses company's third-party woes

4:00 PM on 07.09.2013 // Tony Ponce

The boss man restates Nintendo's immediate plans to attract third parties

Yesterday's big story was the reveal that the Wii U-exclusive ZombiU was not profitable for Ubisoft -- yet another black mark in Nintendo's ongoing quest to attract third parties to its new console. The hole Nintendo has dug itself into is seemingly much deeper than ever before, and it has pundits and fans alike wondering how or even if Nintendo can climb back out.

During the 73rd Annual General Meeting of Shareholders, from which we previously learned about Nintendo CEO Satoru Iwata's stance towards staff reduction in the wake of financial downturns, Iwata was asked about his thoughts on third parties' reluctance to release Wii U versions of upcoming multiplatform titles. He understands the very undesirable situation the Wii U currently faces, hence why the company must take certain steps in the short term.

"One is to seamlessly release our first-party titles starting from next month to improve the momentum of Wii U. As third-party software developers do business for their own profits, they tend to avoid investing in a platform with little presence. We would therefore like them to see Wii U as a platform with which they feel they can make profits from an economical perspective." This parrots what certain third-parties claim would get them interested in Nintendo development again.

One item that others like to point out is Nintendo's massive war chest of billions of dollars. If Nintendo wanted an immediate influx of software announcements, perhaps it should start throwing that money around to secure exclusive deals, those people suggest. But Iwata doesn't trust that strategy: "[I]f we tried to do nothing but buying our way to create such a good condition for developers, our own business could collapse. Accordingly, we will give more momentum to Wii U through our software."

The second step relies on third parties' own efforts. "I am not in a position to discuss the software to be launched by the third-party developers in detail, but there are more key titles to be announced by them," Iwata reminded. "The other important thing is to have a hit from such third-party titles. There were so many games released by third party publishers for Wii U during the launch period, but most of them were converted from other platforms and therefore could not enjoy brisk sales. As a result, some software developers have become pessimistic about Wii U."

This sounds like an indictment to me. However you feel about the first-party launch lineup, I think you can agree that the third-party selection was hardly appealing on the whole. Perhaps Iwata was hoping for more exclusive titles or at least more games with a significant amount of exclusive content. We don't know to what lengths Nintendo was willing to cooperate with third parties or how well it demonstrated the Wii U's features to them, so there's no way of knowing how much of this was on Nintendo and how much was on third parties.

But there is a new round of third-party titles coming up in the fall, and Iwata has more confidence in those games' potential success: "[T]he time will come when some third-party games for Wii U and for other platforms are released at the same time this year. It is important to have given much momentum to Wii U around that period. If the number of consumers who prefer the Wii U version's unique entertainment value, such as the ability to play games only with the Wii U GamePad (while the rest of the family is watching TV), increases to a certain extent where third-party publishers notice unexpected hit Wii U titles from other publishers and realize this system's business potential, its momentum will be improved. Even if these publishers did not have any concrete plans to develop Wii U software, they will swiftly change their minds when they see the successful examples from others.

"By giving sales momentum to Wii U through our first-party software in the short run and seeing success from third-party software within this year, we would like to dramatically change the situation of Wii U next year and beyond." That's the plan, anyway.

I'm afraid all parties involved are trapped in a catch-22. We've heard complaints in the past from third parties that they are unable to compete with Nintendo's output on Nintendo platforms, resulting in lower sales and far more sporadic support. At the same time, they will only develop on Nintendo platforms if the audience is large enough, and the only way that will happen is if Nintendo brings out the "big guns" and builds that audience by itself.

That Nintendo agrees with this logic doesn't spell good news for Wii U's prospects. If consumers are only attracted to Nintendo consoles for the first-party lineup, what guarantee is there that those people will have any desire for third-party games? Especially in the short term, where the third-party games Wii U will receive are also available on hardware with much larger install bases and even wider third-party offerings. Nintendo would need to attract major third-party exclusives somehow, and at this point that won't happen unless Nintendo is willing to spend the green.

You also have to factor in how much of third parties' resilience is based on Nintendo's nearly two-decade-long history of having poor third-party support in the home console space. Not that there haven't been third-party successes in those years, but there's been no consistency in those successes. Such damning precedent is extremely difficult to overcome.

Let's see how Nintendo fares through the holidays for now. But if Iwata and company really want that third-party hotness, they'll need to rethink their strategy big time. It's foolish to believe that they don't have something cooking -- the idea that they are ignoring all bad news and riding on hopes and prayers is pretty absurd -- but the only way to regain consumer confidence is to speak up sooner rather than later.

The 73rd Annual General Meeting of Shareholders Q&A [Nintendo]

Tony Ponce, Former Contributor
 Follow Blog + disclosure megaStryke Tips
(Decommissioned) Super Fighting Robot more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

voex avatarvoex
*Sigh* time to figure out how much a Fallout 4 capable PC upgrade is gonna cost me...
ooktar avatarooktar
Ordered this on Thanksgiving and surprisingly got here today. The case is amazing and Now I got all the Persona Cards. [img][/img] [img][/
Jiraya avatarJiraya
You probably already saw this - but it is gold - Fallout 4 One Punch Man Mod [youtube][/youtube]
Solar Pony Django avatarSolar Pony Django
I just got my new Mega64 Blu-Ray! But now I have a problem... Do I watch that or keep watching Claymore...
Gamemaniac3434 avatarGamemaniac3434
Hey, my new blog is up! A few days ago! Go read it! Before......before its too late. Please. *walls start crumbling, reality starts oozing out, things begin to eeeeeeeeeeeeeee
Amna Umen avatarAmna Umen
Alright so I'm looking for a few games for my newly repurchased DS. I'm already set on RPG as it's all I have pretty much. Were there any good puzzle games? I've heard good things about Professor Layton.
FlanxLycanth avatarFlanxLycanth
I made chocolate and banana cake because why not.
able to think avatarable to think
After hearing Persona 4 Dancing All Night come out of my surround sound system; I can safely say my $20 Playstation TV purchase was totally justified. The bass on Best Friends (Banvox Remox) literally shook the floor. It's freaking awesome!
LinkSlayer64 avatarLinkSlayer64
I wish I could say I made this 'shop. [img][/img]
SeymourDuncan17 avatarSeymourDuncan17
Triple brown, triple brown, triple brown meow. Triple brown, triple brown, triple brown meow.
Alfie avatarAlfie
Was on the front page and was greeted by a new post, which I clicked to find "You cannot see the future". Then refreshed and it was gone. I saw Chris's post on Eight Days' cancellation as it was brought, new and unready, into the world! Rare and wonderful
Archelon avatarArchelon
Community Question: Have you ever purchased a game only to regret it later and then sell it/give it away, only to even later regret selling it and wind up purchasing it again?
gajknight avatargajknight
A decadent staircase adorned in gold rises into infinite darkness. Writhing beings beyond comprehension lurk in the shadows, their mere presence encroaching on the edges of human understanding. A blood moon glows . I am losing my mind. I need more eyes...
Mike Wallace avatarMike Wallace
We need to be implanted with microchips because I'd really like to know how much time I've spent playing different video games my entire life.
RadicalYoseph avatarRadicalYoseph
If there are rainbows in Xenoblade Chronicles X, Reyn must be in it as well. You can't have a rainbow without Reyn, baby!
The Dyslexic Laywer avatarThe Dyslexic Laywer
I really hope Xenoblade become it's own franchise, it has way too much potential to simply being reduced to 2 games.
Sotanaht avatarSotanaht
Touchable Holograms? When this eventually matures and hits market, almost all our regulars will vanish for weeks.
Serethyn avatarSerethyn
Xenoblade Chronicles Wii for €10? Sure, Nintendo, don't mind if I do!
KnickKnackMyWack avatarKnickKnackMyWack
Super Smash Bros. 4 has too much content. So much so I almost don't want a sequel. I honestly hope that NX gets a "Super Smash Bros. For NX" port rather than a new installment. It could be a GOTY edition and come with all of the DLC.
Batthink avatarBatthink
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -