Quantcast
Nintendo reportedly unveiling mobile strategy this week - Destructoid

DestructoidJapanatorTomopopFlixist



Nintendo reportedly unveiling mobile strategy this week


5:30 PM on 01.27.2014
Nintendo mobile Nintendo reportedly unveiling mobile strategy this week photo



Nintendo is going mobile sometime this year, according to Japanese newspaper The Nikkei, picked up by Dr. Serkan Toto. According to The Nikkei, Nintendo will announce its strategy this Thursday in an investors meeting.

Nintendo isn't going as far as putting its properties on mobile devices with fully playable games, however. Instead, it's apparently going to use its mobile presence as a marketing arm for the games on its hardware, using video to introduce new releases, presumably through some kind of official Nintendo app.

Additionally, Nintendo is said to be planning to put out mini-games that tie in directly to a game recently released on Nintendo hardware, just to give smart phone users a taste of what they're missing out on Wii U or 3DS. Like a drug dealer. The report also says Nintendo's offering would be entirely free and that the company won't offer full games (freemium or paid) at this time.

It almost feels like a bold decision on Nintendo's part, to think that it will be able to convert customers with bite-sized mobile offerings in a world of infinite free, full-featured apps. Maybe there is enough brand recognition there that it will help, though. At the least, it could get kids nagging their parents to buy them the latest Mario game and help keep Nintendo IP floating in consumer consciousness as Americans watch (ever so slightly) less television. 

Report: Nintendo To Finally Go Mobile This Year (But In Its Own Way) [Dr. Serkan Toto]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.








Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Mobile gaming

2:00 PM on 08.23.2014
Legend of Grimrock 2 enters closed beta, LoG coming to iOS

Almost Human games has recently announced that the sequel to its popular old-school dungeon crawler the Legend of Grimrock 2 is now officially in beta. Staying true to its word, LoG2 will be skipping Steam Early Access ...more



5:00 PM on 08.19.2014
Anyone surprised to hear 92% of all PC game sales are digital?

To the surprise of probably no one, it looks like the vast majority of PC games that are sold are through digital channels. PC site PCR has been told by analyst DFC Intelligence that in 2013, 92% of games sold were digital, w...more



5:30 PM on 08.13.2014
Monument Valley made back every bit of its dev costs in one week

Monument Valley, an isometric puzzle game that was the winner of an Apple Design Award, made back its development costs after just one week on the App Store. Even though it's a $4 app and had stiff competition alongside other...more



View all Mobile gaming






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more