Quantcast
Nintendo planned to spend $2 million marketing Earthbound - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Nintendo planned to spend $2 million marketing Earthbound


2:00 AM on 04.16.2010
Nintendo planned to spend $2 million marketing Earthbound photo



A group of marketing materials for Earthbound was recently picked up on eBay by a gamer known as "Jesse" and, like a good gamer, he shared his good fortune with the internet. Once of the more interesting pieces includes a retailer book with information about the upcoming game to encourage stores to carry it. 

As you can see above, one of the encouragements used was the promise of a $2 million marketing push aimed at a youth demographic. That's a lot of scratch for them to have spent on a game, particularly back in the carefree days of the mid-nineties. That's also a lot of money to get burned on if the product doesn't move. Earthbound didn't.

Of course, things might have changed where the actual campaign was concerned. It's entirely possible that Nintendo never spent near this amount when it came right down to it. But, if true, that would certainly explain all the reticence the company has shown towards localizing and releasing other titles in the series for a North American audience.

EarthBound’s Marketing $2 Million? [Earthbound Central via GoNintendo]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







EarthBound

11:00 AM on 07.20.2014
EarthBound localization dev chats about the old days on his new Kickstarter

Marcus Lindblom is a heck of a guy. Every time you think he's let loose everything there is to tell about taking Shigesato Itoi's Mother 2 and transforming it into EarthBound, he pulls out some new stories to shares. Right no...more



12:30 PM on 07.07.2014
Import this Mother 2 figure set just in time for the game's 20th anniversary

Takara Tomy Arts continues their line of Mother 2 (EarthBound) releases with these adorable gashapon figures. Ness, Paula, Jeff, Poo, and Mr. Saturn comprise the set and all are around 2.5 inches tall, with the exception of...more



10:00 PM on 06.28.2014
The Beatles, Beach Boys and Monty Python really were in Earthbound

If you're one of the many new Wii U owners out there who picked up the console for Mario Kart 8, or for all the exciting new games that Nintendo showed off at E3, you may not be caught up on all the great games already on th...more



View all EarthBound






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more