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Nintendo not in competition with its competitors photo

It should hardly come as a surprise, but Nintendo does not view Sony and Microsoft as competition anymore, focusing instead on the consumer and not the kind of pissing contest that its "rivals" are currently engaged in.

"People often ask such questions, and we say our competitor is neither [of] those companies, but consumers indifferent to games," claims Nintendo Korea CEO Mineo Koda. "As there were many violent games, many parents had negative images of games. We face a major challenge of changing those negative images.

"We believe that the Korean market has growth potential as there are many people who are not interested in online games and who used to play online games, but do not play them anymore."

This shouldn't really shock anybody, since Nintendo just inhabits a whole new world now, which is often outside of the traditional game industry. Stuff like Wii Fit and Wii Music aren't even games, something which Nintendo happily admits. That's fine by me. My budget is not so expansive that I don't welcome another publisher whose releases I can happily ignore.








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34 comments | showing # 1 to 34
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nosinging's Avatar - Comment posted on 01/14/2009 09:04
nosinging
Makes perfect sense--the same way that Honda's competitors in the US are people under 16 and the blind, or Apple's biggest competitors are Luddites.
Jonathan Holmes's Avatar - Comment posted on 01/14/2009 09:15
Jonathan Holmes
I agree that Wii is the only home console that's actively trying to get people who think they hate videogames another try, but that doesn't mean that it's not a game console.

What's sad for me is hearing about videogame fans that have the same narrow view of the meaning of "videogame" that videogame haters often have.

For years I've tried to convince friends who say they hate videogames that they are actually videogame fans, as they spend hours a day playing computer Solitare or Tetris. These people often claim to me that they "don't like videogames, they only like computer games" as though calrifying that somehow makes them less nerdy.

Ok, what was my point again? Oh yeah, it's stupid when people dismiss other genres of videogame just because they don't think their cool enough for them. It's stupid when computer Solitare fans do it, it's stupid when FPS fans do it, and it's stupid when I do it.

Just saying.
Jim Sterling's Avatar - Comment posted on 01/14/2009 09:17
Jim Sterling
Jon, if Wii Fit is a videogame, then Mr. Motivator's Dance Your Way Slim is a movie. That's all I'm saying.
Jonathan Holmes's Avatar - Comment posted on 01/14/2009 09:29
Jonathan Holmes
Wii Fit is so a videogame, or at least, it has some videogames in it. Sure, they're little games, but they are still games that can get you all obsessive and crazed for victory

I spent at least an hour last night trying to beat the last level in Wii Fit's the mini-Marble Madness type game, and then another half hour trying to perfect my ski jump.
Jim Sterling's Avatar - Comment posted on 01/14/2009 09:31
Jim Sterling
It's Nick Chester's job to argue with you about the Wii, not mine.
CALkulon's Avatar - Comment posted on 01/14/2009 09:32
CALkulon
..Solitare is not a videogame. It's a card game which happens to have a computer version/simulation of it. It could be a videogame if there was something extra to it.
Niero's Avatar - Comment posted on 01/14/2009 09:37
Niero
As a kid I remember writing to Nintendo asking them why they hadn't responded to Sega's "Genesis Does, You Can't Do This On Nintendo" commercial and I got a similar answer :)
Jonathan Holmes's Avatar - Comment posted on 01/14/2009 09:47
Jonathan Holmes
@ CAlkulon- Solitare is a videogame in card playing sim genre, like how Gran Turismo is a driving sim and BurgerTime is a run away from angry hot dogs sim.
F Whipple's Avatar - Comment posted on 01/14/2009 09:52
F Whipple
Why should they consider them competition, Ninty is slaughtering ms and sony to the point where those companies don't view nintendo as competition. It's like having the detroit lions play the eventual super bowl champion, or any other team in their case
Highlar's Avatar - Comment posted on 01/14/2009 09:56
Highlar
But Wii Fit does HAVE game modes. :-P And, sorry, but I'm one of those that loves Wii Music. It really is a lot deeper of a "game" (read fun time with software) than people who just dismiss it out of hand give it credit for. :)
Tony Ponce's Avatar - Comment posted on 01/14/2009 10:27
Tony Ponce
Speaking of what is and is not a video game, a lot of people have this train of thought that software featuring a collection of minigames is, as a whole, not a video game. There are bite-sized interactive diversions but together they do not aim for a cohesive, singular focus. In that case, would you call those backlog collections that hit the market often (Sega, Intellivision, Atari, SNK) video games? Sure, each individual piece of the software was once a standalone game, but there is no overall directive. You don't "beat the game" by playing through all of the individual titles. The is no true goal.

So, yeah, that's my argument. Video game collections are not video games themselves. You can probably shoot this one full of holes, but it's something I like to think about.
Lightthrower's Avatar - Comment posted on 01/14/2009 10:35
Lightthrower
That's true, Nintendo is in the shovelware market while it's competitors are making real games.
Primo's Avatar - Comment posted on 01/14/2009 10:36
Primo
@megastryke

9:30 in the morning is too early for me to contemplate your argument. Good stuff.
Jonathan Holmes's Avatar - Comment posted on 01/14/2009 10:59
Jonathan Holmes
@ Megastryke- Videogame collections are videogames; a whole collection of videogames. A game doesn't have to have an end or a way to beat it in order to be a videogame. Pac-Man can't be beat, and that's the most videogame-y videogame ever.

It's strange to me that so many people these days that people think that videogames need to have narritive qualities (story, beginning/middle/end structure, good guys/bad guys, etc) in order to be videogames. To me, the more narritive a videogame gets the less like a videogame it becomes, and the more it starts to just be an interactive movie.

@ Lightthrower- Mario Galaxy is shovelware?
John B's Avatar - Comment posted on 01/14/2009 11:00
John B
This is news? Nintendo has made the claim from the beginning that they're not targeting the same market demographics as Sony and Microsoft. They said a few years ago that they were happy to be in third place because they were filling a niche that Sony and Microsoft were not.

And as Highlar said, Wii Fit does have several balance games included with it, including slalom, ski jumping, and snowboarding. Ubisoft's Fitness Trainer, or whatever the hell it's called ... no, I don't put that in the "game" category, but Wii Fit certainly does belong. You can play the balance games all you want without ever touching the yoga and strength training areas.
John B's Avatar - Comment posted on 01/14/2009 11:11
John B
@Jonathan:

I guess that No More Heroes, Okami, Zack and Wiki, MadWorld, and The Conduit are shovelware as well.

Whodathunkit?
Excel-2011's Avatar - Comment posted on 01/14/2009 11:24
Excel-2011
What do you mean "anymore"? Nintendo's been saying that since the Wii was announced.
Tony Ponce's Avatar - Comment posted on 01/14/2009 11:29
Tony Ponce
@Jonathan Holmes

Oh, I'm not arguing with you here. I'm presenting this argument to those who think that these bite-sized minigame collections are not real video games because of some arbitrary criteria that they fail to meet. It simply follows that if those kinds of software are not games, video game collections can't be games either.

Then again, at what point is the line drawn? If something like Wii Sports is not a video game because there is no goal for mastering each of the five subgames, would it become one if we wrapped the game in simple narrative about, say, a boy who wishes to become a sports legend by improving his skills in each event and taking home the title of Grandmaster by the game's end? The only difference between Professor Layton and software containing a number of brain teasers is this setup that you and a young boy are out to solve the mystery of a small European town. I can guarantee that few people would call the latter a game, but you are performing the same actions in both.

So exactly when does a collection of events become a "game"? I don't hold this position, but I present it to those who do.
Jonathan Holmes's Avatar - Comment posted on 01/14/2009 11:42
Jonathan Holmes
@ MegaStryke- That makes a lot of sense. What you're saying is exactly why I hold to the idea that if it involves a video screen, a controler, and it's not a program intended for some other purpose (like a DVD menu or a Windows desktop), then it's a videogame.

I also think that anything intended to evoke a thought or an emotion in others can be considered art, and that anything with two peices of bread and a filling is a sandwich. It may not be a sandwich I want to eat, but it's still a sandwich.
Lightthrower's Avatar - Comment posted on 01/14/2009 12:05
Lightthrower
@Jonathan Holmes- Having a couple good games on the console doesn't change the fact that the majority of games are shovelware and Nintendo are pushing this console towards casual gamers ie. not us.
Tony Ponce's Avatar - Comment posted on 01/14/2009 12:30
Tony Ponce
@Lightthrower

If that's the case, though, is there any real problem? The Xbox 360 and the PS3 should provide more than enough entertainment for you. Is there any reason that you'd need a third console to be on the same level as those two?
Tron Knotts's Avatar - Comment posted on 01/14/2009 12:43
Tron Knotts
If the Wii was in 3rd place, folks like Lightthrower wouldn't care what the Wii was doing, amirite?

It's already too late. Everyday, the PS3 and the 360 get more like the Wii. Losing their hard drives, having manditory avatars, promoting games like "Buzz!" and "Kung Fu Panda" over Resistance 2 and Gears, the list goes on.

From here on out, everythings going to be a lot more Wii-flavored.
Holyetheline's Avatar - Comment posted on 01/14/2009 12:57
Holyetheline
Hm. Why can't we all just let games be games?
deiga-the-semivaliant's Avatar - Comment posted on 01/14/2009 12:59
deiga-the-semivaliant
I totally agree with Johnathan. The term 'game' has become too specific in its' meaning in the minds of both gamers and non gamers a-like.
silvain's Avatar - Comment posted on 01/14/2009 13:18
silvain
@jonathan holmes 9:47

I had to practice at Burger Time a lot before I ever felt comfortable running away from angry hot dogs in real life. I'm glad it was there.
-----------
general comment

Look, if wii sports isn't a video game then pong isn't a video game, and I don't think you'll find anyone who excludes pong from being a video game.

I mean, just because go fish exists doesn't mean people don't make things like Axis and Allies. Your way is not the only way.
CALkulon's Avatar - Comment posted on 01/14/2009 13:50
CALkulon
@JH:

Agree to disagree. For me, it is only a video game in the strictest definition, but because it only does exactly what a pack of cards in front of me would do it's a shallow simulation and nothing more. By the same logic I wouldn't say Monopoly is a videogame, it's a board game thats been converted into videogame format.

Perhaps it is indeed just a natural bias towards some sort of alleviated status attributed to the title 'videogames', but I don't think simply copying something else makes it a videogame.
Lightthrower's Avatar - Comment posted on 01/14/2009 14:31
Lightthrower
@Tron Knotts:

"From here on out, everythings going to be a lot more Wii-flavored."

Exactly why i hate the Wii. If everyone starts spewing more and more casual crap, another crash will happen exactly like the one with the Atari 2600. Too much crap and consumers will one day realize that it's not worth their money, it's just crap.
Jim Sterling's Avatar - Comment posted on 01/14/2009 15:00
Jim Sterling
"From here on out, everythings going to be a lot more Wii-flavored."

And I don't know how you can celebrate that.
Chris Carter's Avatar - Comment posted on 01/14/2009 15:31
Chris Carter
"From here on out, everythings going to be a lot more Wii-flavored."
The context of the original poster was negative. Here are the main facets of the "Wii Flavored" market.
1)Less functionality (read: getting less for what you pay for)
2)Companies are promoting unoriginal titles that are based off of movies licenses (ie:shovelware), and since it makes them more money, they couldn't give two shits about gamers.

Am I bashing the Wii? No; it has great games, and revolutionized the game industry (at first). Is it Nintendo, or even the Wii console it self's fault for 'ruining the industry" as many Wii haters say? No, it's not.

The fact is developers have found an economic goldmine, and there are no signs of letting up. 1 month game developers say "Why stop at the Wii when we could make this shovelware game on all 3 major platforms?!" In my opinion, Nintendo needs to:

A)Stop saying that they are only targeting casual gamers so much. Don't alienate the fan-base that has been with you for years; target both demographics
B)Stop licensing thousands of shovel-ware titles a year. Over-saturation is bad business for everyone
C)Have less "waggle-only" support for games. Make a classic controller scheme for most of your games. Is it that hard? No. It's a simple option that people can use to eliminate the redundancy of waving a wand 1 thousand times just to punch or kick through one level.

If the Wii only had Wii-Fit, Wii-Play, and Wii-Sports, think about how highly viewed the system would be. People would say "gimmicky, yes, but it's not like there's too much of it".

Also no one has commented on this statement -
"As there were many violent games, many parents had negative images of games. We face a major challenge of changing those negative images.

Its very contradictory. Nintendo specifically backed up Mad World saying the Wii "needed more violence".

And to all the people who say "Nintendo has always been on top". Remember how terrible the Gamecube was? Sony was the clear winner of that generation.
pascuz46's Avatar - Comment posted on 01/14/2009 15:59
pascuz46
Hey! Your tittle is Ironic! Great wording there. Nintendo is not competing against Microsoft or Sony anymore there competing against furniture companies and other companies that focus on accessories for your home or garden.
bustaballs's Avatar - Comment posted on 01/14/2009 22:14
bustaballs
Lightthrower is just bashing something to be bashing it. I was at a Gamestop about an hour ago and was comparing the shovelware titles of the PS2 and the Wii. The PS2 easily had the Wii beat. I only noticed about five PS2 games worth picking up out of a whole wall of games while I noticed about 10 Wii games worth grabbing.

The most popular system is always going to have the most shovelware titles.

The Wii has plenty of great games with plenty more to come. Anyone who suggests otherwise is either a retarded fanboy or is completely ignorant of the Wii's library.
Lightthrower's Avatar - Comment posted on 01/14/2009 23:12
Lightthrower
Hey it's "Wii defense force" bustaballs here to save the day! I can answer your dilemma on PS2 crap vs Wii crap quite easily. Most companies quit making games on the PS2 a long time ago, meaning that right now the only new games on the shelves are shovelware made by shaddy companies or multiplatform games with a horrible port on PS2. Thus your comparison PS2 vs Wii is null.

Also from your blog, in the Great Games Worthy To Buy New section, you mention games like:

- Dragon Quest Swords: The Masked Queen and the Tower of Mirrors
- Shaun White Snowboarding: Road Trip
- Victorious Boxers: Revolution
- Worms: A Space Oddity
aaaand
- Wii Play! Seriously? Wii play? I really think you're biased... also known as a Nintendo fanboy.


Oh i'm also sorry for you, because you obviously missed the hundreds of good games the PS2 had over it's 8 years span, such a shame.
Chris Carter's Avatar - Comment posted on 01/14/2009 23:21
Chris Carter
REALLY? You're REALLY comparing an 8 year old system to a brand new one? Please defend the Wii righteously like I did. Point out it's true faults, but explain that it's still a good system.

At the moment you're just new flame bait
mistic's Avatar - Comment posted on 01/15/2009 01:06
mistic
There is no real competition indeed :-) Nintendo is blasting its competitors :p

Sure its the console I'm playing on the least of all 3, but except for the 'core-gamers' the rest of the world has a whole other idea about it :-)

sure they might be 'ignorant' and 'casual' but the numbers don't lie... It's all about sales in business and in that part Nintendo is running laps around M$ and $ony :-)
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