It's never a bad time to interject the failure fanfare from The Price is Right (above), and now it seems especially fitting.

A few days ago Chad told us of rumors that a new Nintendo DS model could be unveiled at this year's E3. Now it seems like Famitsu's Hirokazu Hamamura would make the perfect The Price is Right contestant; he guessed, and he guessed wrong.

Now IGN tells us that Nintendo Japan has flat out denied the possibility of a new DS at E3 this year. [cue failure fanfare] Nintendo's head of PR shuts down Hamamura's rumor:

"We cannot comment on the specifics of what will be announced at E3, but at the very least there won't be anything like what Mr. Hamamura suggested, so would like to clearly deny this. We're having a hard time understanding what kind of evidence [Mr. Hamamura] had for saying this."

Many of you said that you were interested in certain improvements, and some said that they would buy a new one. Are you disappointed now?

Now that Nintendo has shot down this rumor, do you think they're telling the truth. Didn't they shoot down similar rumors before the Gameboy Advance SP and DS Lite were released?

Hit the jump to see my favorite The Price is Right video.