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Nintendo gets clever on YouTube with some viral marketing with Wario photo

If you're confused what you're actually seeing in the pic above, check out this link of footage from Wario Land: Shake it!. Looks pretty cool so far ... uh ... what the ... what just happened?

Nintendo just got a little more clever, that's what just happened (although how they can get any more clever, or any richer for that matter, is beyond me). This little spot of viral marketing will surely be memorable to most who see it, keeping the game fresh in their minds as "the one with that cool You Tube ad!"

What do you think -- is viral marketing effective for you, or do you just kind of laugh at it and go on your merry way?

[Via Pushing Play -- Thanks, Jacob]








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Colette Bennett is a Destructoid features editor from New Orleans, Louisiana. She is also a founding member of Destructoid's sister sites Tomopop, a toy lover's blog and Japanator, our anime site. Likes Nintendo DS, NES, Silent Hill series, Rhythm games, RPGs Meet the rest of the team



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33 comments | showing # 1 to 33
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Projectexodus's Avatar - Comment posted on 09/23/2008 09:44
Projectexodus
Saw it earlier today, and I must say, I'm impressed! Cant wait to get my hands on this game!
Justice's Avatar - Comment posted on 09/23/2008 09:44
Justice
That's a really good case of viral marketing, I love how if you rewind the video after it finishes things still shake up.
Dr Spaceman's Avatar - Comment posted on 09/23/2008 09:45
Dr Spaceman
that was awesome. the links to other videos are still good after they fall, too!

now if i could just excited that this game existed, we'd be in bidness...
Andrex's Avatar - Comment posted on 09/23/2008 09:46
Andrex
Well i only think that its kinda shallow using Youtube as a Ad
machine like all other Trailers and Promos on there front page.. but yeah i have to admit as soon i saw piece of the Youtube page falling off i started laughing.. Effective you ask? Don't know... id like to control Wario as normal as possible..not shaking the wii-mote every 5 secs
Vitz711's Avatar - Comment posted on 09/23/2008 09:50
Vitz711
The attention to detail's pretty cool - I like the way I can mess around with all the broken parts after the video's finished. It's like a mini-physics playground. Clever idea well executed.
PEICanada7's Avatar - Comment posted on 09/23/2008 10:07
PEICanada7
That was the coolest bit of viral marketing that I have ever seen. Whoever thought of this idea at Nintendo really disserves a raise LOL!
nukka jdav's Avatar - Comment posted on 09/23/2008 10:11
nukka jdav
Wario broke my youtube!!!

NOO
CypherVR's Avatar - Comment posted on 09/23/2008 10:14
CypherVR
I pre-ordered from gamestop a month ago and when i get the go-ahead (when they get it) i'll go and pick it up

i wanted it yesterday when it was the actual release date
CypherVR's Avatar - Comment posted on 09/23/2008 10:15
CypherVR
plus, the ad kinda is ruined if you had flashblock like i do
CypherVR's Avatar - Comment posted on 09/23/2008 10:21
CypherVR
last note after the video and replay it again and doing more damage, i think you can move stuff around yourself
Face's Avatar - Comment posted on 09/23/2008 10:27
Face
Lol at the garlic that falls out. Really cool idea, one of the best internet ads I've seen. And from Nintendo of all people.
SWE3tMadness's Avatar - Comment posted on 09/23/2008 10:29
SWE3tMadness
That was pretty cool! The game looks like a lot of fun too. :D
Marioland's Avatar - Comment posted on 09/23/2008 10:33
Marioland
vrty funny. good advertising
PhazonYoshi's Avatar - Comment posted on 09/23/2008 10:39
PhazonYoshi
fizix <3
coffeesash's Avatar - Comment posted on 09/23/2008 10:53
coffeesash
I think it's really clever but I don't like that you're not allowed to rate it or comment, therefore Nintendo can just add shill comments and keep the rating at 5 stars. It asks you to log in if you try to respond in any way to that page.
naia-the-gamer's Avatar - Comment posted on 09/23/2008 11:01
naia-the-gamer
@Andrex: I played it at PAX and while you do use the wii-mote a lot, it's not super intrusive or felt gimmicky. The video shows a bunch of stuff all at the same time but you wont be moving the wii-mote around that much all at once.

It's an awesome game :)
F Whipple's Avatar - Comment posted on 09/23/2008 11:16
F Whipple
Shouldn't they have been marketing this before the game came out?
twincannon's Avatar - Comment posted on 09/23/2008 11:28
twincannon
oh shit

you can drag the pieces around after they fun

FUN AND ENGAGING MINIGAME AT WORK
SyntaxError's Avatar - Comment posted on 09/23/2008 11:45
SyntaxError
Wicked awesome.
mix's Avatar - Comment posted on 09/23/2008 12:45
mix
That was awesome I was not expecting that at all.
Davoidbot's Avatar - Comment posted on 09/23/2008 12:55
Davoidbot
Neat
Danzflor's Avatar - Comment posted on 09/23/2008 13:06
Danzflor
I love it, that's the way Youtube videos should be =D
myheadsonfire's Avatar - Comment posted on 09/23/2008 13:24
myheadsonfire
Hahaha! I honestly wasn't expecting that, I didn't get what was going on in the screenshot. I kinda freaked out a little when stuff came flying out of the window. A+ job. I really want the game, too.
Darren Nakamura's Avatar - Comment posted on 09/23/2008 14:06
Darren Nakamura
That was severely awesome.
Chicken008's Avatar - Comment posted on 09/23/2008 14:38
Chicken008
Yeah! Awesome!
flaming burrito's Avatar - Comment posted on 09/23/2008 16:06
flaming burrito
this is pretty awesome
MechaMonkey's Avatar - Comment posted on 09/23/2008 17:21
MechaMonkey
Excellent ad. Way to step up, Nintendo.
Pepillou2's Avatar - Comment posted on 09/23/2008 20:11
Pepillou2
IT WON'T LOAD FOR ME!
FFFFFFFFFFFFUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU---
MatCD's Avatar - Comment posted on 09/24/2008 05:38
MatCD
HAHA, nice!
Batthink's Avatar - Comment posted on 09/24/2008 05:39
Batthink
Disintegrating advert ahoy! Clever, but I'd move on.
Andrex's Avatar - Comment posted on 09/24/2008 15:10
Andrex
@ naia-the-gamer

If You say so, I guess i will give it a chance... Cause i REALLY loved Wario games on the Game Boy
GohanGVO's Avatar - Comment posted on 09/27/2008 15:47
GohanGVO
Nintendo gets the GOLF CLAP for this one.
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