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Nintendo 'explains' Smash Bros. Brawl European delay photo

Regular readers of Destructoid will know my long-standing complaints concerning the farcical period between Super Smash Bros. Brawl's North American and European/Australian release dates. Despite a range of excuses, Nintendo has finally settled on a reason -- translation is just too difficult.

"Every time you go through localization you then have to put it through a test, which involves making sure that you recorded the proper voice, and that the proper voice is being activated with the proper trigger, at the proper time… so it’s not just a case of swapping over some words, it requires some proper extra development processes. And so it takes time."

Nintendo's Laurent Fischer explained the above process was the reason why Brawl was taking so long, despite the fact that it takes most Japanese developers about a month to do (rather than Nintendo's six) and despite the fact that most studios can handle near-worldwide release dates these days. Games like GTA IV and MGS4 must simply be easier to localize than Smash Bros. It all makes sense now!

"I realize that from time to time we have still been disappointing some people, but in general we have also been able to bring to them games which would have never been available before in a European market, and the time frame is slowly decreasing, so I’m positive for the future. We know that we are still not reaching the expectations of all the people, but we’re really doing our best to resolve this."

Which would be fair enough, except in this day and age, when nearly every developer but Nintendo can seem to handle the localization process, claiming it takes six months just makes the company look bad. If Nintendo wants to look like it can't handle international publishing as well as its competitors, though, that's cool.


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63 comments | showing # 51 to 63

Burnt Meatloaf's Avatar - Comment posted on 05/20/2008 06:07
Burnt Meatloaf
*Dyson: "I told you before that it takes at least three months to localize a title from English to UK English, or vice versa."

Based on what? How much text and dialog? Are you talking about an adventure game, or what?

I've done localization for applications, and I can tell you that it is either easy or a nightmare, depending on your implementation. Did you use encoding marks? If not, it'll be a nightmare. Did you use a dictionary instead of lookup tables? If not, it'll be a nightmare. Did you at least allow for multiple plurals? Don't even get me started on that one.

The problem is, as usual, the developers just made a game with English and Japanese in mind, and did not plan for anything else. Perhaps a company that makes games in multiple languages should have a localization staff that trains developers before they start a project. You'd be surprised how far along projects are before they call in the specialists, especially for UI design.

Either that, or they are just fishing for excuses, which is more than likely.
Arion's Avatar - Comment posted on 05/20/2008 10:40
Arion
somethings never change games for the n64 were also delayed for the european market
Jim Sterling's Avatar - Comment posted on 05/20/2008 12:31
Jim Sterling
Dyson: It doesn't take six months. It also is no real excuse when smaller dev studios than Nintendo can manage to release games in Europe less than a month after the US in many cases now.

Nintendo is simply worse at localization than Capcom and Konami if it's so much harder for them to do it.
Gazco's Avatar - Comment posted on 05/20/2008 12:44
Gazco
ahhh... I see the problem: "Localization Test" isn't English, it's Japanese for "GTFO Europe". Easy mistake.
Conan-san's Avatar - Comment posted on 05/20/2008 14:40
Conan-san
Clearly, adding the U in "Color" is extremely taxing for Nintendo UK.

As is the daunting task of changing the Region code number on the source code (or whatever passes for the "To the presses" code) to "2" (or, again, whatever passes for the EUR code).

As is the daunting task of finding every roboteching european video game player who has been waiting for this roboteching game for god knows how long and shoving thier (questionable nonexistant) american mandibles into our hineys.

Every time a european says no, they have to bump the date up by a week.
have to bump up the date by a week
Syn's Avatar - Comment posted on 05/20/2008 14:51
Syn
Why bother translating US English to UK English anyway, it's not like they don't understand. It's still english
Chilly's Avatar - Comment posted on 05/20/2008 14:58
Chilly
Dyson* "So, enough of the complaining. If you UK fuckers used the same English as the US, then we wouldn't have this problem. "

Someone obviously doesnt understand where americans got their chewed-up spit out english from... yeh its vice versa if the prisoners and refugees etc shipped from UK never changed the god dam language we wouldnt have this problem. Lazy fuckers.
Toffy's Avatar - Comment posted on 05/20/2008 15:11
Toffy
Brawl is never being released in Europe, it was a April fools joke.

I hope you guys imported the game like I did, or else u guys are in for a sour treat.

Europe rocks, Nintendo of Europe sucks bad ass.

Who cares anyway? We got GTAIV all over the world.
Conan-san's Avatar - Comment posted on 05/20/2008 16:40
Conan-san
@Toffy
Oh goody, the same game we've played three times before with a shitty online component and even worse driving.

I don't meen to be a pissant but that's not much of a consolation prize for anyone.

Might as well say "But it's ok, we have AIDS" or something.
juhok's Avatar - Comment posted on 05/21/2008 05:54
juhok
Meh. I just don't care anymore.

Before the US release, I used to be super-excited about the game. Afterwards, I was constantly thinking of importing the NTSC version. However, seeing how Nintendo is trying to "deal with the Freeloader problem", I've just become apathetic. Thanks for that, Nintendo.

That's not to say the Wii's useless, though. Besides, I'm sure Brawl's a great game. Maybe I'll buy it some day in the future from a bargain bin.
4knuckleshuffle's Avatar - Comment posted on 05/21/2008 11:45
4knuckleshuffle
Brawl is actually just a hoax perpetuated via the internet. It's not actually a real game. That's why Europe hasn't got it yet.
Touch's Avatar - Comment posted on 05/21/2008 17:07
Touch
I agree with the general sentiment here - the long wait for games like SSBB results in me being interessted in other things when the game finally arrives. The same thing happened with Pokémon Battle Revolution: I clocked up about 350 hours on Diamond, and if the game had arrived at the peak of my Poké frenzy, I'd have played the shit out of it. As it is, I never even bought PBR- it had ceased to be relevant by the time the game arrived in europe.

I understand that the problem is that so many different languages are spoken in Europe, but most games seem to only have a few languages on offer in the first place - say, English, Spanish, German and French - so that doesn't seem like a plausible excuse for such a long delay, especially in games which are much less speech-heavy than, as you say Jim, the likes MGS4 and GTAIV.

The wait for DVD movies to come from the US to Europe is rarely more than 2 or 3 months -at most- these days, and they usually get translated into about 20 languages, and are obviously very heavy on dialogue, and require the same kind of synch issues which Nintendo is talking about.

It just doesn't quite wash as an excuse, but st least they're starting to acknowledge that we Europeans may be justified in moaning sbout them.
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