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Nintendo CEO takes 50% pay cut following 3DS issues

10:45 AM on 07.29.2011

Jim Sterling

Former Reviews Editor

Say what you will about Nintendo (I know I have), but one can't help feeling a little trace of admiration for Nintendo CEO Satoru Iwata, who has taken personal responsibility for the 3DS' disappointing performance and subsequent price cut, along with an impressive 50% pay reduction. 

"For cuts in fixed salaries, I’m taking a 50% cut, other representative directors are taking a 30% cut, and other execs are taking a 20%," he announced. 

Of the 3DS price cut, Iwata said: "We decided that if we take brave measures now, there’s high likelihood that a many players can enjoy the Nintendo 3DS in the future."

This has been a pretty big disaster for Nintendo. You can certainly argue that "The DS didn't sell well at first either," but it was a very different market back then, and Nintendo knows it. With a lot more competition and rapidly shifting technology, the 3DS is in a very vulnerable position and only Urban Champion 3D can fix things!

Nintendo President Takes Blame for 3DS, Getting 50 Percent Pay Cut [Kotaku]

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