Say what you will about Nintendo (I know I have), but one can't help feeling a little trace of admiration for Nintendo CEO Satoru Iwata, who has taken personal responsibility for the 3DS' disappointing performance and subsequent price cut, along with an impressive 50% pay reduction.
"For cuts in fixed salaries, I’m taking a 50% cut, other representative directors are taking a 30% cut, and other execs are taking a 20%," he announced.
Of the 3DS price cut, Iwata said: "We decided that if we take brave measures now, there’s high likelihood that a many players can enjoy the Nintendo 3DS in the future."
This has been a pretty big disaster for Nintendo. You can certainly argue that "The DS didn't sell well at first either," but it was a very different market back then, and Nintendo knows it. With a lot more competition and rapidly shifting technology, the 3DS is in a very vulnerable position and only Urban Champion 3D can fix things!