hot  /  reviews  /  videos  /  cblogs  /  qposts

Nintendo CEO apologizes to fans over 3DS price cut

3:30 PM on 08.02.2011 // Jim Sterling
  @JimSterling

This may be the first time in history where a console price cut has been something a company's apologized for. The controversy surrounding the early slash of the 3DS' price tag has promoted Nintendo CEO Satoru Iwata to pen a full apology note to fans who may feel betrayed. 

As already revealed, Nintendo is offering ten NES games and ten GBA titles to early adopters, patronizingly named "3DS Ambassadors" by the company. Despite this, Iwata still felt the need to defend the cut, calling it a "drastic step" that was taken out of necessity "to ensure that large numbers of users will continue to enjoy the 3DS in the future."

He has stated "that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early," and added that the fans are still "extremely important."

Having to say sorry for a price drop. Only with Nintendo could something so ... bizarre ... happen. Check out the full apology below ...

To Those Customers Who Bought A Nintendo 3DS Before The Price Change

Greetings, everyone. This is Satoru Iwata from Nintendo.

Thank you very much for purchasing a Nintendo 3DS.

We have just announced a price drop for the Nintendo 3DS system effective on August 11 [August 12 in North America].

In the past, there have been price drops for video game systems some time after their release in order to broaden the user base further. However, never before has Nintendo chosen to issue such a dramatic price drop less than 6 months after a system release.

We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginning may feel betrayed and criticize this decision.

This unprecedented timing for a price cut is because the situation has changed greatly since we originally launched the 3DS. We decided it was necessary to take this drastic step in order to ensure that large numbers of users will continue to enjoy the 3DS in the future.

If the software creators and those on the retail side are not confident that the Nintendo 3DS is a worthy successor to the DS and will achieve a similarly broad (user) base, it will be impossible for the 3DS to gain popularity, acquire a wide range of software, and eventually create the product cycle necessary for everyone to be satisfied with the system.

Those customers who purchased the 3DS at the very beginning are extremely important to us. We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early. Still, we would like to offer the following as a sign of our appreciation to you.

[3DS Ambassador program details]

We feel a strong responsibility to develop the 3DS as a platform -- to ensure that, in the end, everyone is satisfied; we will make every effort to do so.

Additionally, we know everyone is waiting for Super Mario 3D Land and Mario Kart 7. They are scheduled for release in November and December, respectively, so we ask for your patience until then.

Thank you again, and we look forward to your continued support.

Letter translated by Giant Bomb.



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

IDrawOnTape avatarIDrawOnTape
If I was to play through the NES library, besides being madness, what order do I do it? Alphabetically or Release date-wise? Whats the Dtoid universe think?
Gundy avatarGundy
Maybe someday I'll finish Natural Doctrine AKA Natty Doc...
Niero Desu avatarNiero Desu
You've got guts, a powerful soul You've got guts, sweet and sour You've got guts, do the guts A man sweats, he really does, go!
Flegma avatarFlegma
Finished Xenoblade Chronicles for the first time in about 107 hours. Got tired of attempting to clear as many sidequests as there were left available. Maybe in NG+...
techsupport avatartechsupport
Woah. I consider myself a nerd and all, but the trophy hunting community is next level. Is there a biopic about the people at the top of these leaderboards? I'd find that very interesting.
Paul S avatarPaul S
GeoHolmes [img]https://www.filepicker.io/api/file/ntf3p5PqS2GteYfXUH33[/img]
Mr Knives avatarMr Knives
I have no idea what this game is about but if this isn't the best goddamn cover art ever, I don't know what is. [url=http://imgur.com/3yw3G8S][img]http://i.imgur.com/3yw3G8S.jpg[/img][/url]
RadicalYoseph avatarRadicalYoseph
#thanksnintendo.
Shinta avatarShinta
Xenoblade X limited edition on Amaxon now. Will probably sell out very fast like usual. http://m.neogaf.com/showthread.php?t=1103729&page=1
BaronVonSnakPak avatarBaronVonSnakPak
Just got a Vita with a 16GB card for super cheap. What games should I be looking out for?
RadicalYoseph avatarRadicalYoseph
So the XCX Special Edition was marked as in stock for 20 seconds and I got a copy! I am disproportionately excited considering what it comes with. Hopefully the art book and packaging are high quality. WOOOOOOOOO!!!!!
RadicalYoseph avatarRadicalYoseph
Surprise, Xenoblade Chronicles X Special Edition has already sold out on Amazon.
Solar Pony Django avatarSolar Pony Django
Just a heads up, the Xenoblade Chronicles X Special Edition is up for preorder on Amazon. http://www.amazon.com/Xenoblade-Chronicles-Special-Edition-Wii-U/dp/B014LNTVGK I think it'll be available elsewhere but you know. Nintendo. Love em but hard to find.
Clicks Clacks avatarClicks Clacks
Picked up Valkyria Chronicles for $5 in the Humble Store, figure I'd advertise that for anyone that doesn't have it yet. Sale ends in less than 42 hours after this post yo. https://www.humblebundle.com/store/p/valkyriachronicles_storefront
gajknight avatargajknight
My copy of National Geographic came today. Best subscription I've paid for, worth it for the lovely pictures alone. This one has a story about elephant poachers and ivory tusks with spy chips in 'em. James Bond shit man.
OverlordZetta avatarOverlordZetta
If someone used the blog reply feature to just divide a somewhat long blog into easier-to-digest chapters that could be consumed at the leisure of readers, would that be kosher?
FlanxLycanth avatarFlanxLycanth
[youtube]https://youtu.be/7bzKWOeSVn4[/youtube]
RadicalYoseph avatarRadicalYoseph
@Barry Kelly It looks like it will get pretty difficult later on. It even has instafail stealth sections according to @Chris Carter #neededanexcuse to #tryouttheatfeature
Barry Kelly avatarBarry Kelly
I hope MGS V manages to have some sort of challenge to it. I just replayed MGS 4 for the first time since release and wow that game just practically plays itself. And that's outside of the long sections it is playing itself!
Agent9 avatarAgent9
Splatfest Decipticons, Let us crush the Autobot menace [img]http://www.tfw2005.com/boards/attachments/transformers-fan-art/27462687d1408744118-3d-tarn-model-tarn-propaganda-copy-01.jpg[/img]
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -