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Nintendo: being insanely rich ain't easy photo

Really, it's no secret that Nintendo has been "in the green" ever since the DS blew up in Japan. The subsequent DS redesign and the release of the wand-waggling, family-friendly Wii didn't hurt their books either. With this, Nintendo now has finally reclaimed their spot on top of the video game world. Like they say, it's only downhill from here, and if Nintendo wants to stay on top, they have their work cut out for them.

With their recent successes, Nintendo is now ranked as the third most valuable company on the Japanese stock market. If you need numbers, it looks like Nintendo will be able to report this fiscal year's profit at 3.6 billion dollars, and what's scary is that they think that this is only the beginning.

An article at Gamesindustry.biz points out that Nintendo not only needs to keep it up, they need to step up it a bit as well. There's still the problem of availability for the Wii, and the software lineup isn't as strong as it needs to be, either. What really needs to happen is for Nintendo to have a few blockbuster system selling titles to pull the attention away from those shiny, next-gen consoles that  consumers have been eyeing.

The article likens Nintendo's position to that of Apple's. The difference is that Apple has been able to keep the punches rolling with new iPods, iBooks, iPhones, and more. Nintendo has the system in place to have their own sort of iTunes with the Wii Virtual Console, but a lot of work has to be done, and a lot more Wii consoles need to get into living rooms.

Nintendo does have some large titles like Super Mario Galaxy and Super Smash Bros. Brawl on the way, but will titles like these generate enough momentum to keep Nintendo moving full steam ahead?

[thanks, JV] 








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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28 comments | showing # 1 to 28
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Darren Nakamura's Avatar - Comment posted on 10/07/2007 22:39
Darren Nakamura
Certainly, Nintendo needs to take this success with a grain of salt, and continue working to maintain their lead. I would say their complacency was what put them in last to begin with, two generations ago.
madninja's Avatar - Comment posted on 10/07/2007 22:41
madninja
They need to announce new IPs fast because soon they will be out of their normal Metroid, Mario, and Zelda games and how many of those have appeared on Nintendo consoles 1 of each (except for Metroid), but I bet they won't because they are making so much money just from doing nothing that they don't need to care about the hardcore anymore.
Velt's Avatar - Comment posted on 10/07/2007 23:02
Velt
My main concern is that they appeal too much to the casual market, the online gaming of the wii is terrible and with no reason at all. They just refuse to fix the fu***** thing!! MP is important in the console market now, they have the money, they have to start spending some.

They have allready anounced mario kart which is going to be ready in a couple of years (they work slow, i know). But in the meantime i dont see anything worthy coming out soon.
Kotua's Avatar - Comment posted on 10/07/2007 23:04
Kotua
I think they will continue on the same route, and that they will still be successful, despite shortage of Wiis. Still, I agree with madninja that Nintendo won't try new IPs as they are still doing money.
Hopefully there's more than Super Mario Galaxy and Super Smash Bros. Brawl., because two games won't be enough.
IceMax's Avatar - Comment posted on 10/07/2007 23:09
IceMax
i want my pikmin wii
lubczyk's Avatar - Comment posted on 10/07/2007 23:13
lubczyk
I hope that Nintendo starts to license their engines and middleware to third-parties, so that pretty much all Wii games can start to have at least a minimum level of quality.

I mean I don't see anyone except for Capcom making a ground-up engine for the Wii.

Companies like Epic won't do it.

All other third-parties are using their previous PSP, PS2 and Xbox engines for the Wii.

I'm pretty sure that the much applauded Medal of Honor Heroes 2 from EA is not built from the ground up but made using an existing engine.
Bob Muir's Avatar - Comment posted on 10/07/2007 23:15
Bob Muir
Yeah, new IPs are very much needed, as well as at least a few more sequels to past successes. For instance, how come there is no Mario Tennis announced yet? It blows my mind.
StriderS's Avatar - Comment posted on 10/07/2007 23:30
StriderS
Yeah, they really do need some new games. I don't think it's that much about the "hardcore" then it is about good games. New IPs, totally. Here's a few obvious needed/coming ones:

Pikmin Wii
Animal Crossing
Kirby Wii
Mario Tennis
Maybe another Zelda
Earthbound goddammit :<
Some type of Pokemon.
Some good Sonic maybe
More games like No More Heroes
I dunno, 70 megamans?
Anemone's Avatar - Comment posted on 10/07/2007 23:42
Anemone
Earthbound for the Wii would restore my faith in the Wii. With the exception of Zelda, RE:4, and SPaper Mario I've been feeling burnt by my first day Wii purchase.
Bloodborne's Avatar - Comment posted on 10/07/2007 23:52
Bloodborne
I think Nintendo has a pretty strong software lineup going into this Christmas, what with the recently released Metroid Prime 3, Super Mario Galaxy, Super Smash Bros. Brawl, and Wii Fit. I think the real question is how Nintendo can ramp up production so the system is actually available for people to get just walking into a store.
Lord_Satorious's Avatar - Comment posted on 10/07/2007 23:57
Lord_Satorious
The Wii really needs to focus more on good games than it does its controls. Every commercial, you see people waving their arms around, and then you see what that does in game. Okay, we get it, it's motion control, it's not new anymore, now put out some games that don't look like gimmicks.
Oni's Avatar - Comment posted on 10/08/2007 00:07
Oni
Seriously, Nintendo needs to head on over to like, 4 or 5 big developers, and break out the chequebook. They need to date a cheque, sign the cheque, and hand it over to the developer and say 'put a number in there, as large as you want, and make some damn games for us!'

Nintendo, you NEED good 3rd party support! As much as you don't think you do, you do. For every Mario Galaxy, you need a No More Heroes, for every Super Smash Bros: Brawl, you need a Medal of Honor: Heroes 2. Without 3rd party support, you're just going to go the same way you did two generations ago. Beef it up, boy-os. You've been doing good, just keep it up.
Lord The Night Knight's Avatar - Comment posted on 10/08/2007 00:26
Lord The Night Knight
"The Wii really needs to focus more on good games than it does its controls. Every commercial, you see people waving their arms around, and then you see what that does in game. Okay, we get it, it's motion control, it's not new anymore, now put out some games that don't look like gimmicks."

Well it took about this time for the DS to stop getting gimmick games, and get rolling with Nintendogs and Brain Age.
SubOrbital's Avatar - Comment posted on 10/08/2007 00:38
SubOrbital
I am excited for the Wii in ways I have never been excited about the PS3 and 360. I will say that I do love my 360 and it is a solid machine for me, but it doesn't excite me potential wise as much as the Wii does. I just find myself disappointed in it sometimes and find an incredible lack of even decent games. It is sorely lacking in that department. I think Nintendo is responsible for this and they need to change their strategy for the Wii in order to keep the excitement levels up. Wii Sports is great fun, but I am a little jaded that there is nothing in all this time that has taken the potential displayed there and pushed it up another level. Many of the games on Wii make GameCube look stellar in comparison. I want so much for the Wii to make the most of its potential, but it hasn't delivered yet for me. And this is coming from a longtime Nintendo fan.
Aaron Mxy Yost's Avatar - Comment posted on 10/08/2007 01:10
Aaron Mxy Yost
When a console is selling well, the 3rd Party developers will follow. The problem is we've seen a lot of quick cash ins so far from some publishers (*cough* Ubisoft) because most people were taken completely by surprise by the Wii's success. We'll see better quality games from 3rd parties in the future. What Nintendo needs to do is make sure it doesn't fall into the same trap as Sony did last generation... just because you're ahead now, doesn't mean you can piss all over your customers and have them ask for more.
RskimB's Avatar - Comment posted on 10/08/2007 01:49
RskimB
I'd buy a Wii for Earthbound
Gamer Named Tim's Avatar - Comment posted on 10/08/2007 02:04
Gamer Named Tim
I have to say... I need some more hardcore games to get hyped about the Nintendo Wii and it's future. I am a Wii owner, so you can toss those "This guy is a fanboy." thoughts out of the nearest window. Right now, I see the Wii as a system that is forgetting about the core gamer to approach new audiences. As a result, a slew of half-assed party games are flooding the market. I loved Twilight Princess because that is a game that is a very in depth experience, but what's after that? Whatever the number is, I betcha I can count it on one hand.
JonDarkwood's Avatar - Comment posted on 10/08/2007 02:24
JonDarkwood
"Earthbound for the Wii would restore my faith in the Wii." Keep holding your breath, Nintendo hates people like us for some reason.

I really really want to see some new IPs now that they have enough money to take some risks and branch out into projects outside the safe zone.
JonDarkwood's Avatar - Comment posted on 10/08/2007 02:24
JonDarkwood
"Earthbound for the Wii would restore my faith in the Wii." Keep holding your breath, Nintendo hates people like us for some reason.

I really really want to see some new IPs now that they have enough money to take some risks and branch out into projects outside the safe zone.
Orionsaint's Avatar - Comment posted on 10/08/2007 03:38
Orionsaint
Nintendo is screwed in the long run. Mario Galaxy, Mario Kart and Super Smash bros brawl. Oh wonderful. Can't wait for Mario Galaxy 2, Mario Kart 2 and Super Smash bros brawl 2 on Wii. Oh yeah Nintendo doesn't make more than one sequel per console. So the sequels to these games will come out on Nintendo's next gen platform. Whatever that'll be. Meanwhile it's mario wii baseball, mario wii golf, mario wii party 55, mario's whore house, mario mini games. cooking mama 3, wario ware 3, great lineup Wii! It's gamecube all over again. Meanwhile I'll be playing Gears of War II on the 360.
Burnt Meatloaf's Avatar - Comment posted on 10/08/2007 04:32
Burnt Meatloaf
For all of you complaining that Nintendo must release new IP, well, their new IP consists of things like Miis, face training, and Wii Fit. Do you really want more of that?

Nintendo doesn't need things like online gameplay. They have a new audience that's much easier to please, and so long as they make money, they're going to keep doing what they're doing right now. Why spend money hosting online games when you can make $60 a pop selling controllers for multiplayer games ($80 if you include a virtual console controller for everyone, too).

Hell, half the games for the machine don't even use the controller that came with the system. That's pretty sad.

Maybe they'll just save the good stuff for a rainy day. Right now, there's more of the casual market to be milked, and Nintendo isn't going to miss the opportunity.

*JonDarkwood: "I really really want to see some new IPs now that they have enough money to take some risks and branch out into projects outside the safe zone."

Companies making money do not take risks, and Nintendo does not like to take risks in general. The whole reason why the Wii is underpowered was to make sure that if the system totally bombed, the company would still make money.

The Wii is a system built on image and marketing. I don't think Nintendo really expected it to succeed (and I admit that I didn't, either). They used old hardware because they did NOT want to take a risk. They are certainly not going to take any now that they've found their penny-pinching strategy and Fisher-Price avatars are a roaring success.

So long as there's competition, I'm happy. When everyone else tries to copy Nintendo, abandon real gamers, and cash in on the casual market, that's when I'll be totally pissed. I am NOT going to buy interactive screen savers for a PS3, but of course, more of them will come, anyway.
Cacticus's Avatar - Comment posted on 10/08/2007 07:01
Cacticus
Damnation! Can no-one write a story about Nintendo without somehow trying to spin it negatively? without placing a bit "BUT" in there?

News comes that Nintendo's number one.
Response: It's only downhill from here.

Nintendo releases some first party games that sell fabulously and make a ton of money.
Response: Nintendo's lack of third party support will hurt it in the future.

GOOD FOR NINTENDO.
Response: THAT IS GOOD BUT MAYBE SOMETHING BAD WILL HAPPEN.

Etc.

Is everyone 'too cool' for Nintendo? Are supporters afraid to be labeled 'fanboys?' Is there a need to appear 'neutral' in 'journalism?'

Egad, people!
Yshaana's Avatar - Comment posted on 10/08/2007 07:02
Yshaana
I agree with DanGale, most of the games that have been released by Nintendo since launch were pretty good and are the higher scoring titles on the Wii.
What is driving the hardcore population away from the Wii are Third Party publishers (not developers) who don't want to invest in the console and keep their "let's wait and see" stance and tell developpers "here, take these 5 bucks and try to make me a game as successful as Zelda". I am sure that a lot of developers have great ideas for the Wii but can't find sufficient funding to develop the games. It's probably easier to find 4 million bucks for a subpar 360 game that has high textures and whatnots than it is for the Wii. The funny thing is that they are the guys who cry first when their games sell like ass...

3rd parties are the ones that are endangering the Wii's success...
GuitarAtomik's Avatar - Comment posted on 10/08/2007 07:36
GuitarAtomik
@Orionsaint:
The potential for Mario's Whore House is ginormous!

@Dan gale:

Project H.A.M.M.E.R. was canceled.
Variable Gear's Avatar - Comment posted on 10/08/2007 09:13
Variable Gear
I love when people bemoan the lack of interesting upcoming titles for the Wii. We have the "true sequel to Super Mario 64" (Reggie's words) and the sequel to the best game on GC in Super Smash Bros. Brawl. Not to mention that epic casual game Guitar Hero III is coming to Wii at a discount and Raving Rabbids 2 is coming out soon and it is easy to see that the Wii has a great lineup - with few remaining flaws.

As long as they can produce enough systems (and why should that be difficult) Nintendo has a great opportunity to dominate this holiday season.
Holyetheline's Avatar - Comment posted on 10/08/2007 09:30
Holyetheline
I think that when Endless Ocean comes out in the US there will be no stopping Wii's infinite power!
deaddays's Avatar - Comment posted on 10/08/2007 09:49
deaddays
This article is crap. I never heard anyone talk about "oooh, it's all downhill from here" when PlayStation was at the top. People want Nintendo to lose SO BADLY. Probably because they spent twice as much as the Wii on the console they have at home.
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