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Nintendo awarded $1.5m over New Super Mario Bros piracy photo

A person in Australia fudged with the wrong game maker. He ripped and uploaded New Super Mario Bros. Wii a week before it was even available in that country. Naturally, he was busted and was taken to court. Now that Federal Court has awarded Nintendo $1.5 million dollars in damages to compensate for loss of revenue.

Speaking of revenue, they've sold 10 million copies of the game.

And Nintendo on why you shouldn't pirate their games:

“Fewer sales of Nintendo’s hardware and software systems means fewer resources that Nintendo, its licensees, developers and publishers have to create and market new video game products which is ultimately to the detriment of video game enthusiasts. When there is a decrease in game development, there is also a decrease in the number of jobs in the industry. The existence of piracy jeopardizes the strength of the video game industry overall.”

Nintendo Awarded $1.5 Million In Piracy Suit [Edge]








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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48 comments | showing # 1 to 48
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Josef Hargreaves's Avatar - Comment posted on 02/09/2010 09:45
Josef Hargreaves
Fuck that guy, and fuck piracy. (Y)
hornetjockey's Avatar - Comment posted on 02/09/2010 09:49
hornetjockey
I'm not sure about Australia, but here in the US, $200,000 would be enough to ruin even a moderately successful person. The fine is gratuitous and will probably never be paid back, landing this guy in jail until he can cough up the 1.5 million dollars, which he will of course never be able to do from his jail cell. That's how it works here, at least. Seems a little disproportionate to the crime.
Bastard Spawn's Avatar - Comment posted on 02/09/2010 09:54
Bastard Spawn
I call bullshit on Nintendo!
TheDaftPunk's Avatar - Comment posted on 02/09/2010 09:56
TheDaftPunk
@hornetjockey

One guy could leak a game and get the ball rolling for thousands of others to pirate the game as well. I think the punishment fits the crime.

But here's a solution. Don't pirate it in the first place you damn thieves!
Maniac's Avatar - Comment posted on 02/09/2010 10:02
Maniac
@TheDaftPunk

All pirates are guilty until proven innocent. Can you prove that the copy the guy ripped and uploaded to the internet is THE ONLY COPY downloaded, distributed and pirated? No, you can't. This guy is just a scapegoat.
lewness's Avatar - Comment posted on 02/09/2010 10:03
lewness
Now if they caught everyone pirating it, they can solve world hunger in one fell swoop.
Piellar's Avatar - Comment posted on 02/09/2010 10:04
Piellar
@TheDaftPunk :

You realize that guy's life is utterly ruined, right?

I think it's hilarious that he would have been better off if he'd have been guilty of rape and assault.
Holyetheline's Avatar - Comment posted on 02/09/2010 10:08
Holyetheline
I hate piracy and refuse to walk that evil path.
Wavebird64's Avatar - Comment posted on 02/09/2010 10:14
Wavebird64
So that's 10 million + 1.5 million...
adam wolf's Avatar - Comment posted on 02/09/2010 10:22
adam wolf
I heard pirates don't bathe much. Gross.
Bill Mueller's Avatar - Comment posted on 02/09/2010 10:29
Bill Mueller
@ Piellar. Though I agree it's crazy that sometimes a person convicted of rape will have a lesser sentence, the fact of the matter remains, if he didn't want to get in trouble all he had to do was not pirate in the first place. It's not like this is new and people don't understand it's illegal.
burnblaze's Avatar - Comment posted on 02/09/2010 10:36
burnblaze
@Wavebird64

If they sold 10million copies of this game at $1AUD a pop they would have made $10000000.00AUD.

I bet the dev/prod/marketing costs are not even 25% of that figure. The fine is GROSSLY disproportionate given the success of both their own copy-portection in putting people off of pirating this game and the sales figures they have enjoyed.

$300000000 is more than enough remuneration for big N. Putting this guy through the ringer is not a detterent to anyone, except maybe those that wouldn't do it anyway, so it's not going to stop just because some bloke is rotting in prisneyland.
jawshoeuh's Avatar - Comment posted on 02/09/2010 10:36
jawshoeuh
@Wavebird64

That's 10 million copies SOLD at $50 for a whopping $500 million...
RPT111's Avatar - Comment posted on 02/09/2010 10:55
RPT111
Taking away money from development? Isn't this the company that brought us so much shovleware?
true this guy was getting what was coming to him but still it seems way to harsh.
Black Nexus's Avatar - Comment posted on 02/09/2010 10:57
Black Nexus
1.5 mil is barely lunch money to nintendo.
CocoJambo's Avatar - Comment posted on 02/09/2010 11:05
CocoJambo
The difference between this and rape is that you can't pay your way out of a rape sentence.

I think Nintendo wouldn't give 2 shits about him if he didn't broke the release date by 1 week, and that affects sales world wide.
zer0faults's Avatar - Comment posted on 02/09/2010 11:34
zer0faults
I get the point is to stop pirates by making them see that their lives could be ruined if they pirate, but this clearly has not working in the 10+ years they have been handing down overly sever judgments against pirates. So ... other then the lawyers who get paid regardless, who actually benefits from this process?

The pirate declares bankruptcy and ends up paying a pittance over his life time, if that. The company pays for investigators and lawyers and recoups pretty much none of that money, unless they find a multi millionaire pirate. The government has to listen to and judge the case, so it costs the city/state money. The jurors receive partial pay for their time, so they lose out ...

It doesn't seem like prosecuting pirates has a winner.
janoDX's Avatar - Comment posted on 02/09/2010 11:37
janoDX
Wow nintendo wanted to lunch free, thats why the demand...
pl0x kthanxbai's Avatar - Comment posted on 02/09/2010 11:40
pl0x kthanxbai
it looks like im the only one here that supports piracy


oh well




its a ridiculous punishment for a pityful crime
ANevskyUSA's Avatar - Comment posted on 02/09/2010 11:44
ANevskyUSA
For those of you who are writing that this is so much harsher than a rape sentence, you guys have your law mixed up. First, this was a civil suit, so there was never the possibility of incarceration. While the Queen's Counsel could have proable filed a criminal action as well (assuming Australia also criminalizes copyright infringment), these seems to be no indication that the state took action. So what we have here is not a "sentence" but a "judgment." Or do we even have that? It seems from the Nintendo press release that this case settled: http://www.kotaku.com.au/2010/02/nintendo-wins-1-5m-aussie-piracy-settlement/
My guess then is that this guy <i>can</i> afford it, otherwise what would be the point in settling. I am sure that the amount hurt him (which is why Nintendo brought suit--it is not about the money lost from NSMBWii, per se, but rather about sending a message to potential pirates), but if $1.5m was so ruinious that he could never afford to pay it, then why would he not just take it to trial and dare Nintendo to prove actual damages?

Seriously--harsher than <i>rape</i>?! Rape carries mandatory incarceration with indeterminate sentencing, i.e. X years <i>to life</i> depending on whether or not sombody thinks the sex offender is sufficiently re-habilitated to be let out, thereafter lifetime parole supervision with sex offender registration. It never goes away. With a civil judgment, the debtor pays, then he his finished, or he declares bankruptcy. Other than the credit hit (which can be repaired over time) if he declares bankruptcy, a civil judgment can go away--a serious criminal conviction cannot.
Retrofraction's Avatar - Comment posted on 02/09/2010 11:54
Retrofraction
I think this is good, mainly because pirates make game companies keep their prices higher for longer.

sure we could get in on the action but that only f***s everyone else
zer0faults's Avatar - Comment posted on 02/09/2010 11:55
zer0faults
@ANevskyUSA - Two points, first you can settle for more then the person can possibly pay, why would Nintendo choose to settle for more then he can pay? Because if they win the case it will be for more then he can pay, and they end up going to court costing them more then settling. So settle, get them same ruling/cost, and save some money.

As for why some are saying its more severe, simply because its technically suppose to put you in finiancial ruin, meaning you will never own a house, car, and most likely a credit card. Is that the truth? No. If you know anyone that has filed bankruptcy you will see they are off and running in 2 years at the most with a car and a credit card easily. As for a house, that I have not personally seen, but would not be surprised.

So odds are he can't afford it, no one expects him to pay it, and a year in jail is probably better then financial ruin in some peoples eyes.

Correct me if I am wrong but a bankruptcy only stays on your record for 10 years I thought.
zer0faults's Avatar - Comment posted on 02/09/2010 11:58
zer0faults
@Retrofraction - Game prices did not go up because of piracy. Considering even games that no one wants are 60/50$ retail, that logic obviously fails. Look at MAG, its 60$ retail and is only online, meaning you can't pirate it. Wouldn't it be X amount cheaper then since it does not needed inflated cost for piracy?

The industry proved itself by its pricing of online only games that piracy never contributed to games prices.
janoDX's Avatar - Comment posted on 02/09/2010 11:58
janoDX
@Retrofraction

Thanks to piracy we can have Monster Hunter 3 and Fatal Frame 4 translated to english...
ANevskyUSA's Avatar - Comment posted on 02/09/2010 12:14
ANevskyUSA
@zer0faults - Why Nintendo would settle is obvious. Why the defendant would settle is another question. As a tought experiment. let us say that this defendant will be utterly ruined financially at $500k. There is no difference then between a $1.5m settlment and a $10m judgment (because both can be discharged in bankruptcy). If attorney's fees (for the defendant) are less than $500k, it might be worth going to trial and gambling on a win (obviously it is more complex than this--one would have to calculate the fees as well as the likely judgment in the event of a loss and see if it would still be financially sound to risk it). But all this ignores human psychology. If the defendant was most likely to lose, and if the judgment + attorney's fees would ruin him financially, why not just take it to trial and make Nintendo incur the costs of litigation to get the judgment? I think that there are two possible explainations: (1) The defendant receognized that he was in the wrong, is going to declare bankruptcy, and the case settled at the lowest amount that Nintendo deemed symbolically significant or (2) the defendant can actually afford to pay the judgment, and the case settled at an amount that he could afford which was still high enough for Nintendo to be able to claim victory.

I still stand by my point in my original comment that those who are assrting that this settlement amount is so harsh that the penalty for RAPE pales in comparison do not know what they are talking about, and from your comment, it seems like you agree.
EdgyDude's Avatar - Comment posted on 02/09/2010 12:45
EdgyDude
So what do Aussies learn from this?: if games in Australia are more or less released one year after international release date, that means there are already shitons of places to buy them cheap (or pirate if you choose) instead of getting into trouble by pirating local copies. Buy a US Wii/X360/PS3 and buy your games online and tell the local industry to fuck off!, maybe the reallost sales (not the make believe ones attributed to piracy) will hurt them enough to stop this bullshit censoring.
Beyamor's Avatar - Comment posted on 02/09/2010 12:49
Beyamor
@pl0x kthanxbai
I try to keep my language civilized, but if you're serious, you can go to fucking hell. I don't care how much money Nintendo makes, truth is the guy is taking food out of someone's mouth. I'll leave it to everyone else to decide whether or not the magnitude of the punishment is fair, but theft is theft.

Arg! Rage!
peachboy's Avatar - Comment posted on 02/09/2010 13:28
peachboy
to put it frankly,

to hell with nintendo, keep seeding.
airbagtelex's Avatar - Comment posted on 02/09/2010 14:15
airbagtelex
@ peachboy

couldn't agree more lol
airbagtelex's Avatar - Comment posted on 02/09/2010 14:21
airbagtelex
nintendo made way too much money off a gimicky system and rehashed mario lazy attempt at a mario game. 1.5 million is crackers to them
Zeron25's Avatar - Comment posted on 02/09/2010 14:41
Zeron25
Now to see if I can find the pirated of New Super Mario Bros. Lol Nintendo.
I'm still having my pirated DS and Wii games.
Gen Eric Gui's Avatar - Comment posted on 02/09/2010 15:16
Gen Eric Gui
It boggles my mind that people are proud of themselves for stealing. Boggles. Who the fuck cares if you're stealing from a "rich company"? Most of the people who work for the company are NOT rich, and they're the ones who often feel the burn of your theft by having their pay cut or being left off, the actual "rich" guys at the top get paid the same regardless.

If you pirate or support piracy you are nothing more than a thief and what the hell is there in that to be proud of?
mrplow8's Avatar - Comment posted on 02/09/2010 15:30
mrplow8
If I was a pirate, and Nintendo sued me for 1.5 million dollars, I'd pay them in gold doubloons.
SecCom's Avatar - Comment posted on 02/09/2010 15:41
SecCom
All this does is let gamers know that there is a way to pirate Wii games...
airbagtelex's Avatar - Comment posted on 02/09/2010 15:57
airbagtelex
Maybe nintendo shouldn't have made a console so easy to hack!

the PS3 doesn't have piracy issues because it's nearly impossible to hack, and only recently supposedly got hacked, but the person said it was far too complicated.

So if nintendo REALLY cared about piracy, they should have taken steps to address it in the hardware, and not after the fact.
Fullm3tal's Avatar - Comment posted on 02/09/2010 16:03
Fullm3tal
Unless we're talking about high seas, swashbuckling adventures piracy hurts a lot of people. Doesn't help the digital media we surround ourselves with. Sure it's cheap and seems harmless but you multiply that by even a small number say 20,000 whether it be CDs or video games that equates a lot of fucking cash. Let's not forget the CEOs ain't paying that back the mid level people are.
airbagtelex's Avatar - Comment posted on 02/09/2010 16:09
airbagtelex
in my opinion, nintendo never had a piracy problem before because they were on cartridges and mini discs.(with the exception of emulators, but those are usually for old titles out of production anyway).

So now that they feel the burn of piracy (with the DS and wii), they can't handle it. The same burn that Sony and nintendo have been dealing with for years.
They need to learn how to cope because piracy is not going anywhere. They can sue 1 person, but a thousand more will spring up. It's a losing battle, and they need to take the costs of piracy into their microeconomics.
airbagtelex's Avatar - Comment posted on 02/09/2010 16:10
airbagtelex
err i meant the same burn that sony and *microsoft* have been dealing with
airbagtelex's Avatar - Comment posted on 02/09/2010 16:20
airbagtelex
PS: even if they somehow got all the pirated games off the internet, they wouldn't be able to stop people from renting games and ripping them to their hard-drives.

It will play out exactly like this: Nintendo will lose a small % of their annual revenue, and the next time they design a system, they will take steps to make it harder to hack.

That's all.

trying to set an example out of 1 poor sap isn't going to change anything.
CocoJambo's Avatar - Comment posted on 02/09/2010 16:21
CocoJambo
PS3 only got pirated recently because for the first 3 year of its life IT HAD NO GAMES.
airbagtelex's Avatar - Comment posted on 02/09/2010 16:26
airbagtelex
no, sony learned early on with the ps1 that piracy was an issue they needed to address, and made ps2 and ps3 much harder to hack.
Shoop's Avatar - Comment posted on 02/09/2010 16:58
Shoop
Unless this dude actually profited from this that fine is absolutely ridiculous. And seriously, shame on anyone who says this guy deserved it. What he did was stupid and getting caught was worse, but no one deserves to have their financial life ruined and/or being stuck in jail from something silly like this. It's not like he raped or beat up someone D:
trsspidey's Avatar - Comment posted on 02/09/2010 19:08
trsspidey
At that point it's just kinda funny.
1.5 million dollars? Really?

He's so much in debt in essence he isn't really in any debt.
There's no way he's going to pay 1.5 million so he doesn't worry about "oh shit how am i going to pay that" There's no way he will do it... so he has no debt worries.

Put it on my tab nintendo. LoLz.
raggedglory's Avatar - Comment posted on 02/09/2010 21:00
raggedglory
I like the part where the company that sues for damaging sales is the one that makes the most money on their system on a game that sold over 10 million copies. If your gonna sue someone, sue the people that put the games no one buys because of piracy, not one of the best selling games made by your own money printing company. Remember how EA fired a shit ton of people? How many did Nintendo have to fire after they only made a profit of $700 million last year? Oh wait. And even still, 1.5 million? Not even the RIAA is that outrageous.
MrLefty's Avatar - Comment posted on 02/09/2010 23:37
MrLefty
$1.5 million is obscene and absurd.

Fit the offending into the bloody sentencing scale.
whormongr's Avatar - Comment posted on 02/10/2010 08:51
whormongr
@airbagtelex also concerning the ps3, everything about it makes buying the games better, the games are gigantic and would take forever to grab (most games are 10gb+ some as high as 30gb) and you would have to somehow be using it w/ an external drive to play it unless you wanted to burn it to a blu ray disc which is still not cheap to do. On top of all of that the cel processor is a bitch to deal with when it comes to hacking- so it is an all around bad idea, hence sony did the one smart thing with the ps3- they made a product that to this point is not better hacked- the same can't be said for the psp nor anything nintendo- the 360 is on the fence
Kree's Avatar - Comment posted on 02/10/2010 10:36
Kree
@ Beyamor

theft is theft, agreed, but copying or duplicating information is in fact not theft... the information is not "stolen" it is reproduced, no?
crazyboy's Avatar - Comment posted on 08/26/2010 02:31
crazyboy
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PGA Chief Executive Sandy Jones said the "no trousers" rule merely reflected golfers' "traditional and conservative" attitudes.

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