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Nintendo approaches media distributors for Wii U content photo

In a bit of console role reversal, it appears as though Nintendo is looking to Microsoft when it comes to the Wii U. Sources confirm to AdWeek that Nintendo met with several media distribution companies during last month's CES, seeking to explore their content options for the Wii U, particularly in the areas of sports and music. Among those they are said to be considering a deal with is Comcast, though "a select number of top content companies" and Web video developers were also mentioned.

AdWeek sources also state that Nintendo is directly looking to emulate the model set forth by Microsoft, expanding the console's purposes beyond gaming and into home entertainment, though to what extent is uncertain. It's unknown if anything will actually come of these meetings, as one source notes "This is very preliminary. It could go nowhere". Nintendo is already treading new ground with the Nintendo Network, and it may be too far outside their comfort level to begin offering content on the same level as Microsoft. For many, however, it would be a welcome change.

Nintendo Courting Media Partners For New Wii [AdWeek via MyNintendoNews]








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20 comments | showing # 1 to 20
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Mark Mann's Avatar - Comment posted on 02/21/2012 18:12
Mark Mann
Since when does Nintendo care about Media? We don't even have DVD support on the Wii, why would they care now?
RockWallofMight359's Avatar - Comment posted on 02/21/2012 18:15
RockWallofMight359
@Mark Mann

Because they fetched Netflix and Hulu for 3DS? The next part of the equation would probably wind up being YouTube, or better yet, cable. They've cared, even if only a little. You just haven't paid it any attention.
santiagodelossantos's Avatar - Comment posted on 02/21/2012 18:16
santiagodelossantos
@Mark Mann Why not? They can so they will
The Silent Protagonist's Avatar - Comment posted on 02/21/2012 18:23
The Silent Protagonist
I'm rather amazed that people still complain about Wii not playing DVDs, particularly now that you can have Netflix and Hulu on it, which are much more convenient.
BoomingEchoes's Avatar - Comment posted on 02/21/2012 18:24
BoomingEchoes
Problem with the Wii-U seems to be that Nintendo is looking all over the place for inspiration for this console, but is doing next to nothing to give that console a grounded identity. Event he 360 was grounded in games before it made its move to "Entertainment system" -which alone is funny, given that was the name of the NES.

Nintendo needs to find an identity before it brings on the brunt of this ADD they're looking to gain from courting media distributors, because no one, including them, seems to know what this system really is.

@Mark Mann

Despite my words right above, I have to ask a simple question: Just because they don't now, means they never can?

Even when it comes to what I just said I'm not damning them from ever doing more, I'm simply asking, saying, they need to do something solid first before they start flailing around in other areas -the Wii U isn't solid yet, even int he games department, no matter how solid any other Nintendo console has ever been. Their quantum leap into the future sort of makes all their other console releases moot.
Tahiri's Avatar - Comment posted on 02/21/2012 18:29
Tahiri
Dvd is more covenient than downloading.

And nintendo is not treading new ground, they're walking the ground already tread for the past decade by others
llort het's Avatar - Comment posted on 02/21/2012 18:32
llort het
@silent protagonist

I don't know if I'd say that netflix and hulu are more convenient than dvds, especially, when neither of them have even half of my dvd library. However, we are at the point that I don't think it will be a big deal if the WiiU can't play DVDs (although it was some bullshit that the Wii wouldn't play DVDs by default when it was physically capable of doing it through homebrew. It would have saved me a lot of trouble to just be able to watch dvds on my wii, than to reorganize my entertainment center and dig up an old dvd player.)
GoofierBrute's Avatar - Comment posted on 02/21/2012 19:05
GoofierBrute
That's awesome Nintendo. Now where's my HD Zelda?
Scissors's Avatar - Comment posted on 02/21/2012 19:11
Scissors
I couldn't care less really honestly. I just plan on playing games, I'm not really a fan of the Nintendo Video App either. The Wii not playing DVDs doesn't bother me one bit. I really don't care about watching sports or listening to popular music on the Wii U. However I do like alternative apps, Like the Wii Vote Channel.
UltorOscariot's Avatar - Comment posted on 02/21/2012 20:15
UltorOscariot
I'd feel better if they were talking about games instead of getting dragged kicking and screaming into 2007 by their competitors. Less media, more Pikmin, Luigi's Mansion, and F-Zero HD.
PEICanada7's Avatar - Comment posted on 02/21/2012 21:24
PEICanada7
It amazes me, when people say things like "it may be too far outside their comfort level to begin offering content on the same level as Microsoft." Do people not realize that Nintendo is a multi-billion dollar company, with tons of resources. Not some small rinky dinky little company, that doesn't know what they're doing. If Nintendo is trying to copy Microsoft, when it comes to being a Media Hub, and their online network as well, than I say fan-fucking-tastic.

Its about time Nintendo start copying other people, because those same people have ripped off Nintendo so many times, that its hard to keep track anymore. Even though the argument could be made that Nintendo had Wii No Ma, which is a video-on-demand service from Fuji Television in Japan, long before Microsoft was doing all this new television network stuff on the 360 recently, but no one thinks of stuff like that from Nintendo, because NOA just has Hulu Plus and Netflix over here. In Japan you could order a pizza from your Wii, for god sakes!
N-effect-human's Avatar - Comment posted on 02/21/2012 23:20
N-effect-human
@PEICanada7
That's the problem. Sony and Nintendo don't try as hard in America, despite having westerners running operations here who should be following consumer trends. Nintendo has the most consoles but they've never fully capitalized on their size. I'm glad they're finally fighting for my attention in the streaming space.
Holly Green's Avatar - Comment posted on 02/21/2012 23:33
Holly Green
@PEICanada7 you say that, and yet Nintendo barely trusts anyone else to even make software for them. I didn't say they didn't know what they're doing; its no secret that Nintendo generally doesn't play well with others. That very problem doomed any true third party success on the Wii.
ringwaldhaze's Avatar - Comment posted on 02/22/2012 02:35
ringwaldhaze
@Holly Green

I get the argument that Nintendo's design decisions can alienate others, but the idea that they "barely trust anyone else to make software for them" seems odd to me considering the window they gave to third-party companies at the launch of the 3DS and motion plus.
El Conrado's Avatar - Comment posted on 02/22/2012 09:47
El Conrado
@Holly Green
Well, at least Iwata has gone on record admitting that they, in fact haven't been very open with their platforms in the past and trying to do everything in-house when they should have outsourced things, and that he was specifically trying to do better about this in the future.

News like these just show he was at least somewhat serious.
El Conrado's Avatar - Comment posted on 02/22/2012 09:49
El Conrado
Also, let's keep in mind that the Wii, not the 360 or PS3 or your BluRay player, is the #1 platform for NetFlix streaming.

This seems to me like an extension of that.
qlum's Avatar - Comment posted on 02/22/2012 12:16
qlum
@ El Conrado number 2 not number 1, the pc is still on the first spot.
El Conrado's Avatar - Comment posted on 02/22/2012 13:12
El Conrado
@qlum
Well, yeah, I thought that was self-implied. I was only talking about set-top boxes.
DarkHarry's Avatar - Comment posted on 02/25/2012 08:58
DarkHarry
Why won't these video game companies put all their focus and energy in making, you know, GAMES!
Ha1frican's Avatar - Comment posted on 02/28/2012 17:12
Ha1frican
But have they even added a DVD player?
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