Other pre-order offers are afoot, including Golden Mushroom (Littlewoods and Very), Bullet Bill (Independent Retailers), and Red Shell keyrings (Nintendo UK Store). Said keyrings will vary depending on the retailer, so double-check to get the one you want.
I can dig the free keyrings for a game I'd be picking up anyway, but I'm not sure I'd dish out the premium price for just a Spiny Shell.
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