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Nintendo: 3DS not selling out was part of the plan photo

Despite major hype and record-breaking pre-order boasts, the Nintendo 3DS did not sell out and is pretty easy to come by in most territories. Nintendo, however, is acting like a confident supervillain, saying that they had planned for this all along. 

"I would characterize it as a launch where we learned significant lessons from the launch of Wii and we made sure to have not only ample supply in the marketplace, but we staged supply so it would not sell out," said meat-fleshed president Reggie Fils-Aime. "We had product going direct to store and we also had product in retailers' [distribution centres], so they could easily replenish when they had stores running low on inventory.

"That strategy is why you didn't see massive sell-outs on Nintendo 3DS. Obviously, a sell-through of 400,000 units in one week is exceptional. And the fact that we achieved that without people being worried about massive stockouts and shortages just underscored how we properly executed our supply chain."

So, Nintendo's official line is that it meant for this to happen. In the wake of all the bad PR the system seems to be getting, perhaps it would've looked better to stage some shortages and make it look like a sellout success. Doing it this way does not present a superior image.

Interview: Nintendo sold 400,000 3DS systems in first week [USA Today]








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55 comments | showing # 1 to 50
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Mr Andy Dixon's Avatar - Comment posted on 04/15/2011 14:45
Mr Andy Dixon
[img]http://www.etftrends.com/wp-content/uploads/2010/06/spinning_top.jpg[/i]
Mr Andy Dixon's Avatar - Comment posted on 04/15/2011 14:46
Mr Andy Dixon


Dammit.
manasteel88's Avatar - Comment posted on 04/15/2011 14:47
manasteel88
Thank god they planned for overproduction lowering consumer demand. I would have thought this was just analysts missing the mark.
mix's Avatar - Comment posted on 04/15/2011 14:47
mix
"We had more products than people would buy, that's why we didn't sell out"

...Really.

All I can see is a PR doctor working his magic to explain WHY they didn't sell out.
Caspulex's Avatar - Comment posted on 04/15/2011 14:50
Caspulex
Oh god, Him.
Salvathras's Avatar - Comment posted on 04/15/2011 14:55
Salvathras
Well...would he really admit that they made a mistake ?
AklashPahk's Avatar - Comment posted on 04/15/2011 14:57
AklashPahk
Palpatine used to say that, didn't he?
Mobiugearskin's Avatar - Comment posted on 04/15/2011 14:57
Mobiugearskin
Sorry, but it's retarded to think that because it didn't sell out it's not popular. 3DS is the fastest selling handheld in both the US and Australia.

The number of units Nintendo is shipping is huge!

How can you try to spin it as a negative that a supplier has finally been able to pull off a near simultaneous global launch WITHOUT stock shortage. That's fantastic work!
Chris Newby's Avatar - Comment posted on 04/15/2011 14:57
Chris Newby
OH GOD, FUCK THAT HEADER IMAGE!!

Him = The stuff of nightmares.
ricochetguro's Avatar - Comment posted on 04/15/2011 14:58
ricochetguro
Nintendo said BEFORE the launch that they were sending extra units so they didn't sell out. This is hardly a big deal and Jim needs to stop. 400000 units is quite a bit for a handheld launch(the ds sold more because it was cheaper and launched in November)
Mobiugearskin's Avatar - Comment posted on 04/15/2011 14:58
Mobiugearskin
Wait, UK and Australia*
pokota's Avatar - Comment posted on 04/15/2011 14:59
pokota
I will never understand why people think it's better to NOT sell more product. It makes no sense. No business that sells product at a static price tries to inflate demand by purposefully reducing supply.
nanowerx's Avatar - Comment posted on 04/15/2011 15:01
nanowerx
@Mobiugearskin

In all fairness, there haven't been a whole lot of handhelds on the market...ever
Monodi's Avatar - Comment posted on 04/15/2011 15:03
Monodi
Uhhh whatevs
SarahDot's Avatar - Comment posted on 04/15/2011 15:04
SarahDot
Nintendo sells out: "Why can't they make enough systems?! It's ridiculous! They are keeping their stocks low on purpose! Nintendo stinks!"

Nintendo doesn't sell out: "The system is a dud. What a stupid launch plan! Nintendo stinks!"

Just another day surfing the internet tubes.
GoofierBrute's Avatar - Comment posted on 04/15/2011 15:04
GoofierBrute
Uh, Jim do you know of any other places besides the Sun that are giving bad PR? Every other site I go to they either don't give a crap about the 3DS or they say some pretty nice things about it.
josmeister's Avatar - Comment posted on 04/15/2011 15:06
josmeister
It is that villain from the powerpuff girls that isnt either a man or a woman!!! I fucking loove you jim!
Fugly Duckling's Avatar - Comment posted on 04/15/2011 15:07
Fugly Duckling
I'M SORRY! I CAN'T HEAR YOU OVER THE 3DS PRICE TAG!
Mobiugearskin's Avatar - Comment posted on 04/15/2011 15:08
Mobiugearskin
@nanowerx

You're right. And those few handheld consoles don't outsell the big three home consoles in some territories... Oh waaaaaaaaaaaaaaaait.

The 3DS has had a very strong long all over the world. People say it doesn't have games. Nintendo isn't stupid. They didn't launch the 3DS on the strength of the titles, they launched it on the strength of the hardware. They didn't need games on launch day. When Nintendo wants to boost interest again in the product, that's when they will talk about the software and secure further sales of the hardware.
~JnRx Teh Jokester~'s Avatar - Comment posted on 04/15/2011 15:09
~JnRx Teh Jokester~
Meanwhile at Sony...

GIFSoup
Mobiugearskin's Avatar - Comment posted on 04/15/2011 15:09
Mobiugearskin
*launch
Baines's Avatar - Comment posted on 04/15/2011 15:09
Baines
ricochetguro is right. It is Jim that has been trying to spin the 3DS into a failure, not Nintendo trying to spin it into a success. When Jim first posted 3DS sales figures, people were already pointing out that Nintendo wanted to make sure that there wouldn't be shortages, which in itself meant it wouldn't sell out.
Chongomaster's Avatar - Comment posted on 04/15/2011 15:12
Chongomaster
Been binging on Power Puff Girls, Jim?
mgray5159's Avatar - Comment posted on 04/15/2011 15:13
mgray5159
What a bunch of crap. Why would a company not want to make as much money as they can. That is what a company exists to do. They bet on 3D being the next big thing and it isn't. I feel that they should have concentrated on making a better looking screen, with an OLED display or something and tried to make more than just a gaming device. I have a 3DS but I cannot use the 3D because it gives me a terrible headache, although I still like the device. This device is now what the majority of people want. If a parent is going to buy their child a device, they will buy an ipod and just pay for dollar games. It makes sense for the consumer to do that.
lAboMbA's Avatar - Comment posted on 04/15/2011 15:14
lAboMbA
meat-fleshed? why jim, those are some pretty strong words...

M47R1X's Avatar - Comment posted on 04/15/2011 15:17
M47R1X
In the words of sexy Boba Fett: "meant to do it!" Makes sense, but sounds like a cover for a shitty launch.
maelstorm's Avatar - Comment posted on 04/15/2011 15:31
maelstorm
Whether it sold out or not doesn't matter at all. Why would they say they made a mistake? Where do you see a mistake? Have you seen total numbers of sales so far?

What matters is that in almost every region it has broken records in sales and that worldwide it already has sold far more than any other, and as many as all other consoles handheld or not combined so far. 1st week in the west it sold worldwide nearly 1 million, while the second in rank was PSP with about 100K units.

That means not only it is the most popular than any other device at launch, but also more popular than any other platform so far for this year, and all that while in standby mode to anticipate the sales during ocarina of time launch as well as the yet to be pinned down Mario Kart 3D launch of 2011.Can you even imagine how many 3DS are going to be sold by these titles alone? not to mention resident evil etc etc..

I think everyone is ready to see whatever they feel like in order to get rid of the extra acid in their mouth.
jawshoeuh's Avatar - Comment posted on 04/15/2011 15:33
jawshoeuh
@Baines and @ricochetguro Jim has been kinda negative towards the ol' 3ds; this seems like a non issue to me... shrug. I'm excited as shit to get one, but gotta hold off 'til I have some more cash.
Mistwalker's Avatar - Comment posted on 04/15/2011 15:34
Mistwalker
The 3ds sold pretty well, just not staggeringly astonishingly well. I can live with that. It's a viable system, and there are some sweet games coming out for it soon. At some point, I'll own one, but I might wait for version 2, whenever that arrives.
fluxanimator's Avatar - Comment posted on 04/15/2011 15:35
fluxanimator
It's already back to being outsold by the psp in Japan so yeah, fail. I still don't know why Nintendo doesn't just release a new Zelda/Mario/Pokemon/Metroid/Donkey Kong once a month. Doesn't matter if they are good or not. I think their fans have proved stupid enough to buy anything from them.
Yukichin's Avatar - Comment posted on 04/15/2011 15:36
Yukichin
Nintendo STATED that they were planning on not letting the console sell out... BEFORE it launched. Why would you try to claim that it's an excuse? Way to be professional.

As for the 3D, to each their own. My eyes got used to it like a new glasses prescription, and I quite like the effect.
Frigidevil's Avatar - Comment posted on 04/15/2011 15:41
Frigidevil
No no, the 3DS didn't sell out because there weren't any must have launch titles and it's kind of pricy. Or maybe that was part of the plan, I'm not sure. It worked out well though, because the people that have known for months they're going to get one have gotten one, it's still on the shelves for everyone, and the demand is about to go up come June.
Operative20's Avatar - Comment posted on 04/15/2011 15:41
Operative20
I guess this has nothing to do with Nintendo telling everyone beforehand that they were shipping as many units as they possibly could just so they DON'T experience any shortages. It has sold less than the DS did, but think about it. $250 price tag. In March. There is no need for anyone to buy it yet, especially since nintendo didn't even give any killer apps for launch. Sales will jump in June, and July. Then again once november rolls around.
blendo75's Avatar - Comment posted on 04/15/2011 15:43
blendo75
How quickly some forget that this is the company that was browbeaten endlessly for underproducing the Wii and causing shortages "on purpose". Now they get their act together and they're berated for that too. Nice
maelstorm's Avatar - Comment posted on 04/15/2011 15:43
maelstorm
@GoofierBrute

you should check out kotaku, ign.. etc. they are even worse than when the name of the wii was released.

Not only they make fun of it, they also make up "facts" and try to terrorize people away from the device. Out of the many people who were amazed by 3DS, 2-3 people became like statues when they held it. When i told them that it's ok, you can loosen up no need to be still they still didn't listen to me, their brain was stuck with the idea that if they move 3D is gone.

One of them when i told him he was too influenced by the forums and blogs, said that he had not read or heard anything about 3DS at all. :)(while it is all over the news for months now) he just instinctively became a statue so maybe the blog and forum guys (those he had not ever read) were right :D the most smartass and venomous reply from a hater i ever heard :)

I actually felt sorry for them.
Conan-san's Avatar - Comment posted on 04/15/2011 15:47
Conan-san
Nintendo are liars and should wash their cum filled mouths out with soap.
maelstorm's Avatar - Comment posted on 04/15/2011 15:50
maelstorm
@Pooch77

http://www.vgchartz.com/

if possible check out US+EU launch week's sales ;)
General Butt Naked's Avatar - Comment posted on 04/15/2011 15:52
General Butt Naked
Why kill them with candy, when you can torture them with toooooooooooooth decay? And 3d
Fuzunga's Avatar - Comment posted on 04/15/2011 15:53
Fuzunga
Yeah, that's pretty much what I expected. The sales for this thing were excellent, but for some reason people think a system doesn't sell at all if it doesn't sell out. I'm pretty sure Nintendo produced so many systems so they wouldn't relive the disaster that was the Wii launch. Not being able to sell a steady supply of systems=not good.
maelstorm's Avatar - Comment posted on 04/15/2011 15:54
maelstorm
http://www.vgchartz.com/yearly.php

in a month and a half it sold as much as others in 4 months.
at launch it sold more than all others combined. kool aid or not, numbers don't lie ;)
Corduroy Turtle's Avatar - Comment posted on 04/15/2011 15:57
Corduroy Turtle
Let's not over-analyze the situation. The systems are in stock so go buy one if you want one.

These conversations are beyond pointless.
Indigo Dingo's Avatar - Comment posted on 04/15/2011 16:11
Indigo Dingo
Jim, what is it with you and a show about pre-teen girls fighting effeminate red men?
jcsadone's Avatar - Comment posted on 04/15/2011 16:21
jcsadone
Bad PR? Ahhh... You mean Sony fanboys rant. Still 3DS is selling great considering it's price and fact that it's not hot time for those kind of things (You know - not around x-mass or anything). But I guess bad PR sounds better O_o'
jcsadone's Avatar - Comment posted on 04/15/2011 16:21
jcsadone
Bad PR? Ahhh... You mean Sony fanboys rant. Still 3DS is selling great considering it's price and fact that it's not hot time for those kind of things (You know - not around x-mass or anything). But I guess bad PR sounds better O_o'
PhilK3nS3bb3n's Avatar - Comment posted on 04/15/2011 16:25
PhilK3nS3bb3n
Wow, everytime something comes out, it's the same shot from the Internet. See y'all again when the ngp hits and also fails/succeeds.
Speedless across the lifescape's Avatar - Comment posted on 04/15/2011 16:29
Speedless across the lifescape
Meh.. Old news:

http://www.aussie-nintendo.com/news/23728/

We've known this since (at least) September 30 2010

So it's either they've prepared the lie months ago or they've REALLY did what they meant to do. I wonder which one it is?

Also,get over this already and go back to your damned IOS games. I'm sick of this spinning shit.
Teclo's Avatar - Comment posted on 04/15/2011 16:32
Teclo
jcsadone: You just went full retard. Are you implying the Sun are Sony fanboys? Do you live in a fucking internet forum or something? Most of the negative press has been coming from the general press and "casuals", if you will. It's almost like a backlash against the way they hyped the shit out of the Wii for truly original things like "the controller rumbles".
LoftyTheMetroid's Avatar - Comment posted on 04/15/2011 16:32
LoftyTheMetroid
I was going to say "old", but judging from the comments here, people genuinely thought Nintendo didn't purposefully try to meet demand...?

This ties in with the smaller marketing campaign and spring launch. Why spend extra money on advertisements if you don't have the stock to sell anyway? They mentioned repeatedly they didn't want to have supply problems again.

The 3DS launch was perfectly fine considering it wasn't a holiday affair. Breaking sales records in the spring season is actually pretty damn good!
Tahldon's Avatar - Comment posted on 04/15/2011 17:42
Tahldon
All Nintendo has to do is get some awesome software on this thing and it will fly off the shelves. That's all.

And I keep hearing reports of people getting braincrushing migraines from looking at the 3D screen, but I haven't experienced anything of the sort, nor have the 5 other people that I've seen with one. I'm inclined to label that as a "myth" until I see it with my own eyes (someone broken down to their knees crippled and riddled with blood gushing from their eye sockets as everyone says they are). Maybe those people are trying to watch the 3D on Max at all times. Turn it down some. I tend to think of the 3D just like volume. I'm not trying to burst my eardrums when I listen to music, so I only turn it up a little bit. 3D should be treated likewise, I'm sure.
Cynic without a Cause's Avatar - Comment posted on 04/15/2011 18:04
Cynic without a Cause
Was going to rant here but I think SarahDot and Speedless said it best. How short some memories can be.

And Jim, I've never been one to accuse you of trolling but lately I'm beginning to wonder.

Now can we all just STFUAPG?
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