Nintendo 3DS breaks preorder records in UK

1:40 PM on 03.04.2011

Jim Sterling

Former Reviews Editor

Did anybody doubt that the 3DS would be a success? Perhaps the most ardently hateful fanboy. Unfortunately, impotent online rage isn't enough to stop the system's momentum, with word that it's broken Nintendo's all-time preorder records in the United Kingdom. 

"We're very encouraged that it's going to be a big launch," said UK sales director Andy Yates. "Our target was to get over 100,000 pre-orders -- and we're in line with that. So far, we've already beat our personal best for a console launch. With three weeks to go, we're in a great position, as pre-orders are still building.

"Retailers tell us that things are good, and they're pretty relieved to have a big launch in March; they need something of that magnitude.

Looks like the 3DS is going to be a damn hot launch, so I hope you've got one reserved if you wanted it. Under the pretense of needing one for my job, I've already got it preordered. Because ... journalist ... not just because I want trendy new technology. 

[Via MVC and CVG]

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