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Ninja Theory made no cash from Heavenly Sword exclusivity photo

Enslaved, unlike Ninja Theory's last game, is going to appear on both the PS3 and Xbox 360. There's a very good reason for it too, since the developer has confessed that despite Heavenly Sword's massive hype, it never made the company a single penny. 

"It's difficult. Heavenly Sword came out pretty early on the PS3, and we sold, I think, a million and a half copies, and that's still not enough as an independent studio to break even," explains co-founder Tameem Antoniades. "The publisher potentially breaks even at that point, but the developers don't."

"It's just that when so many people have Xbox -- I mean over half the market or more has Xbox 360s -- why limit yourself to one platform?"

Yet more evidence, if more is needed, that the third party exclusive is all but dead. As it stands, Enslaved is looking like it has a much better chance than Heavenly Sword did, and it's sounding like it might be a damn good game. I hope it makes the team some money this time around. Heavenly Sword's gameplay was a bit lackluster, but the narrative was really good, and I think that with time, Ninja Theory could be a damn fine studio. 

Ninja Theory: We made no money on PS3 with Heavenly Sword [CVG]








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67 comments | showing # 1 to 50
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Mildpooptastic's Avatar - Comment posted on 03/29/2010 16:39
Mildpooptastic
first!

In your FACES!
Corak's Avatar - Comment posted on 03/29/2010 16:39
Corak
Definitely agree on the last point Jim. Heavenly Sword was a enjoyable game, not the best, but a good title, the voice acting especially. I still think of Ms. Torv on the show Fringe as Nariko every once in a while. This new game is definitely on my radar and I'm looking forward to hearing more about it.
GoldenGamerXero's Avatar - Comment posted on 03/29/2010 16:40
GoldenGamerXero
The third party exclusive is only dying out on the HD consoles and it probably won't be missed as it means more games and more profits. Everyone wins! It will still happen on the Wii and handhelds because they take less money to develop for so they can risk it. If there are two consoles as alike as the 360 and PS3 I don't see why third party exclusives happen but then again if graphical requirements were all that matter every game would run on the PC.

Oh wait they do. Change that last sentence into "legally run on PC."
PappaDukes's Avatar - Comment posted on 03/29/2010 16:40
PappaDukes
Hot header image is HOT HOT HOT!

What were we talking about again?
PappaDukes's Avatar - Comment posted on 03/29/2010 16:43
PappaDukes
Oh, right. So, I only own a PS3 and Wii, I don't even own a 360 and I think this is a fantastic idea. Exclusives blow. Period. I still want to play Lost Odyssey but can't justify buying a 360 just to play one exclusive. Hopefully more developers/publishers take this route.
DrKoolman's Avatar - Comment posted on 03/29/2010 16:47
DrKoolman
You limit yourself to the PS3 to make beautiful games that completely set themselves apart from what is possible on the 360.

See: Killzone 2, Uncharted 2, God of War 3, MGS4, Wipeout HD
KingSigy's Avatar - Comment posted on 03/29/2010 16:49
KingSigy
This doesn't mean that third party exclusives will be dead. All this means is that indie developers will never break even on one platform (granted I wouldn't call Ninja Theory an indie dev).
HEL105's Avatar - Comment posted on 03/29/2010 16:49
HEL105
I can understand that smaller studios might not have the money to develop multi-platform, but if a developer can, there are few reasons not too.

I'm looking at you, Sega.
HEL105's Avatar - Comment posted on 03/29/2010 16:51
HEL105
@DrKoolman
If that's a studio's primary concern, why not focus only on high-end PCs?
Kyle MacGregor's Avatar - Comment posted on 03/29/2010 16:55
Kyle MacGregor
The game didn't look that good. Maybe they should have focused on making a better game than whining about sales after the fact.
SayWord's Avatar - Comment posted on 03/29/2010 16:57
SayWord
I am really looking forward to their new game, I loved heavenly sword. I agree with drkoolman as well. I can see why people dislike exclusives because one game might not come onto a console they have or prefere but I disagree. Exclusives are the best games this gen by far! They take full advantage opf the system which multiplats can never do, especially the ps3 exclusives they outshine any multiplat or xbox game by far. I love me my exclusives!
wutang4ever's Avatar - Comment posted on 03/29/2010 16:59
wutang4ever
I thought Heavenly sword kinda sucked... the fighting sequences were decent but everything else sucked. The game also felt really short.... But since it was during the ps3s early years, I'll say it was rushed. Selling over a million copies isn't bad either. A lot of games don't make it past that mark but its surprising the company didn't break even with that much sales
HEL105's Avatar - Comment posted on 03/29/2010 17:00
HEL105
First party and second party exclusives are wonderful, but sometimes third parties can really limit themselves, that way.
TheToiletDuck's Avatar - Comment posted on 03/29/2010 17:00
TheToiletDuck
@Cadtalfryn it was good enough to deserve to break even.
Smo5000's Avatar - Comment posted on 03/29/2010 17:09
Smo5000
im glad theyre going multi-platform, the sales can only be better
Occams electric toothbrush's Avatar - Comment posted on 03/29/2010 17:11
Occams electric toothbrush
Just goes to show you that making a successful game is a lot harder than it would seem to be.
acetated's Avatar - Comment posted on 03/29/2010 17:12
acetated
they def deserve to make some money. thats too bad about heavenly sword -- loved the game.
waves's Avatar - Comment posted on 03/29/2010 17:13
waves
I see that it's $30 now, but they waited waaay too long to start dropping the price. Publishers have been getting better at getting the price down to $40 (even it's just for a weekend sale) a month or two after release.
waves's Avatar - Comment posted on 03/29/2010 17:13
waves
I see that it's $30 now, but they waited waaay too long to start dropping the price. Publishers have been getting better at getting the price down to $40 (even it's just for a weekend sale) a month or two after release.
TheGlue29's Avatar - Comment posted on 03/29/2010 17:14
TheGlue29
This will be Ninja Theory's first game since what...2007? And they still have no details about it?? Oh well. Too bad they "made no money" on Heavenly Sword. With devs like Pandemic and Free Radical shutting down, they're lucky to still be in business.

I liked Heavenly Sword very much. I think it's a standalone. I hope neither Sony nor NT try to make a sequel.
SayWord's Avatar - Comment posted on 03/29/2010 17:14
SayWord
Long live ps3 exclusives!
Strandli's Avatar - Comment posted on 03/29/2010 17:19
Strandli
I wonder if Gran Turismo 5 will ever break even. It might boost some sales for the platform, and keep the fans happy, but profit?
SayWord's Avatar - Comment posted on 03/29/2010 17:19
SayWord
@strandlli are you serious? Gt5 will sell millions the first day it gets released, garanteed.
Rudy Malik's Avatar - Comment posted on 03/29/2010 17:23
Rudy Malik
I feel bad for the "early adopter" 3rd party developers. Any smart gamer is going to wait for that must have game to buy each console. Maybe NT was expecting to be that on the Ps3 but it wasn't. For me it was COD4. Most launch games suck pretty hard, and I will never buy a launch console day one ever again.
EternalDeathSlayer's Avatar - Comment posted on 03/29/2010 17:26
EternalDeathSlayer
@ TheToiletDuck: In your opinion. I personally did not like it. It's not that it's a bad game, but it's just not very good. The voice acting and animations were wonderful, everything else, not so much. The gameplay was average, highly derivative of other games in the genre, and the despite what Jim says about the narrative I found it to be a bit ridiculous. The main villain was a total joke, which is a shame considering Andy Serkis did his voice and face. The dialogue he had was atrocious. Also, endgame battle with the cannon gun thingy? What the fuck?

Still, the arrow shooting thing was cool for a few minutes. It was a decent game, but if it sold that many copies and didn't break even, well, that's because it was more expensive than it needed to be. They spent too much money on making people's faces look real, I guess.
MasterMS's Avatar - Comment posted on 03/29/2010 17:29
MasterMS
I thought Heavenly Sword didn't make any money because it sucked!? But seriously, this is a smart move. I think this studio has a lot of potential and I'd like to see them get some revenue from games to achieve it.
SBC Slam's Avatar - Comment posted on 03/29/2010 17:46
SBC Slam
I LOVED Heavenly Sword. Loved it. I'm glad this is crossing over, though, because even though I'd get it if it were PS3 exclusive, I find it more and more difficult to unplug from Live. I break-neck'ed God of War 3 so I didn't have to worry about missing out on Live invites to MW2, or ODST, or whatever, and playing through FFXIII again to grab up all extraneous trophies will never happen because it isn't on Live.

All that to say, yay! I'll buy this for sure, and definitely on XBOX.
TheDirtyHobo's Avatar - Comment posted on 03/29/2010 17:46
TheDirtyHobo
Maybe they would sell more copies if they made the game good instead of blaming exclusivity. Just sayin'. The demo was all of 5 minutes long and I was bored out of my mind by the time it was over.

A good third party exclusive can sell systems just as well as first party ones. I bought my 360 for dead rising and my PS3 for uncharted 2/demon's souls/valkyria chronicles. Its a mater of being good indtead of just decent
Strandli's Avatar - Comment posted on 03/29/2010 17:51
Strandli
@SayWord: Well, I don't know how big budget Heavenly Sword had, but GT5 is over $60mill, and that doesn't include shipping and marketing. When it has taken 5 years of their time, I wonder how profitable the thing will get, yes.
It will of course sell millions of copies, but I wonder how many million they'd have to sell for making up all the costs and get profitable enough to justify 5-6 years of production.
SayWord's Avatar - Comment posted on 03/29/2010 18:07
SayWord
Haha no man you are right. I rethought what I wrote and it was just plain blindness on my part. Anything about grand turismo being bad talked gets my defenses up. :)
Narishma's Avatar - Comment posted on 03/29/2010 18:09
Narishma
@Strandi: They already made a ton of money from the demos alone. GT5 Prologue sold more than 4 million copies so far.
Psychoholic420's Avatar - Comment posted on 03/29/2010 18:14
Psychoholic420
maybe they should've just tried making a game that didn't suck? Just a thought
SBC Slam's Avatar - Comment posted on 03/29/2010 18:24
SBC Slam
Also, that dude reminds me of Sun Wukong.
lastdual's Avatar - Comment posted on 03/29/2010 18:27
lastdual
Heavenly Sword wasn't stellar, but it definitely didn't suck. The simple fact is that it takes more than a quality game to make money. Plenty of good games make less cash than mediocre games. It's a high stakes market, and saying things like "just make a game that doesn't suck" shows just how naive some people are.
Strandli's Avatar - Comment posted on 03/29/2010 18:31
Strandli
@SayWord: Heh, quick mistake to do. The most important thing is that we gamers get the good game we want, and it seems like GT5 will be good enough to last a couple of years. It's not our job to worry about profits, but to buy the game so it won't be the last!
Rob-EP's Avatar - Comment posted on 03/29/2010 19:03
Rob-EP
On a sidenote, if a developer shifts 1.5m copies and still fails to break even, that's pretty fucked up.
EdgyDude's Avatar - Comment posted on 03/29/2010 19:04
EdgyDude
Sounds good to me, 3rd party exclusives should have died a long time ago, gamers have more good games to play and devs get more dough, sounds like Win-Win to me.
True Axiom's Avatar - Comment posted on 03/29/2010 19:19
True Axiom
Yeah, a business model where your game sells a ton of copies (1.5 million is successful in any environment. If you well 1.5 million hamburgers, you're pretty successful) and you don't make money is pretty fucked up, and you need to rethink that.

Personally, I'll buy Heavenly Sword when it's about...10$, mostly because I don't play many action games. Like, it'll be fun when it's cheap, but for...even 30$ I would resent it.
Res Judicata's Avatar - Comment posted on 03/29/2010 19:24
Res Judicata
For a site that spends so much time making fun of fanboys, there seems to be a ton on the comment pages in addition to some of the editors.

It's sad that lack of exclusivity is hobbling the ps3 right now. When games have to be produced for the lowest common denominator just because it's most widely accepted it's a sad thing.
HOLY TACO's Avatar - Comment posted on 03/29/2010 19:42
HOLY TACO
Heavenly sword was a marketing failure in my opinion, also it was a launch title on a system which had terrible launch. Considering the negatives it's pretty amazing it still sold 1.5 million. As a first foray into uncharted waters that turned out to be pretty stormy this doesn't seem like it was too bad a trip for Ninja Theory.
Qraze's Avatar - Comment posted on 03/29/2010 20:07
Qraze
i will agree the gameplay and length of HS was a bit of a letdown but dam what a good story and character design/
nicojay's Avatar - Comment posted on 03/29/2010 20:18
nicojay
Tough market this video games.
Sucks they didn't make money on it. I liked Heavenly Sword.
pascuz46's Avatar - Comment posted on 03/29/2010 20:44
pascuz46
Hey I bought Heavenly Sword and really enjoyed it. I would like to see a second one but that wont happen. Enslave looks great, I love the art style because it looks similar to HS. Can't wait to see more.
Ghouls's Avatar - Comment posted on 03/29/2010 20:55
Ghouls
Game was good. Why was it exclusive to Ps3 again?
Crunshii's Avatar - Comment posted on 03/29/2010 20:58
Crunshii
@Gouls

Because xbox cant handle the 1000 soldiers + end game boss vs you part.
the7k's Avatar - Comment posted on 03/29/2010 21:12
the7k
As much as I liked Heavenly Sword, it was just a rental. I beat it in about six hours.

Yes, very high production value, but I'm not going to spend $60 on a six-hour game. Hell, it's $30 now, and I still can't part with that much cash. I'm waiting for $15.
Genebeef's Avatar - Comment posted on 03/29/2010 21:16
Genebeef
@Crunshii

*points in the direction of dead rising, left 4 dead, gears of war 2*
SithZombie's Avatar - Comment posted on 03/29/2010 21:22
SithZombie
Patriot Snake is still dumb
SithZombie's Avatar - Comment posted on 03/29/2010 21:26
SithZombie
That is true, but I still feel its my duty to point it out
Kalmah's Avatar - Comment posted on 03/29/2010 22:14
Kalmah
Yeah I's unfortunate that this was a sleeper because it was developed so early in the PS3's cycle. I guess multi-platform is a definite good decision if they're not a 1st/2nd party studio.
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