Normally I'd pass on some number-crunching geek study, but this one actually can prove quite useful -- especially when engaged with fanboys or gaming outsiders. You can look at the full results
here, or just check out what I've selected as the most interesting (shown below).
• 59%: US gamers who own a PS2.
• 33%: US gamers who own an Xbox.
• 30%: US gamers who own a GameCube.
• 15%: percentage of active gamers who own an Xbox 360.
• 7%: percentage of active gamers who owned more than one console or handheld in 2005.
• 16%: percentage of active gamers who own more than one console or handheld in 2006 to date (increase spurred by PSP and DS, which offer distinct gameplay experiences, according to Nielsen).
• 14 hours per week: time spent playing console games.
• 17 hours per week: time spent playing handheld games.
• $16 per week: money spent on games by active gamers (this figure is included in the above entertainment spending).
• 13 out of 55 hours: time spent on games out of total leisure time.
• 56%: percentage of active gamers who play online.
• 64%: percentage of active gamers who play on PC.
• 5-7 hours per week: time spent on social gaming (led by teenagers).
• 40%: percentage of active gamers who are teens (largest overall group).
• 2 to 1: ratio of men to women in overall gaming universe.
• RPG buyers—who are mainly comprised of teens—are the most likely to pre-order a desired RPG title or buy it on the day of release.
• Better graphics and "richer gameplay experiences" will drive active gamers to adopt new consoles.
• PC-based online gaming is making a “comeback,” according to the study, as the platform caters to the casual and the core with a wide variety of games.
Any numbers here that seem out of the ordinary to you? Anything you're shocked to see?
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3:44 PM on 10.05.2006
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