Rockstar has just announced the next next episode of their Grand Theft Auto IV content, “The Ballad of Gay Tony” will be coming exclusively to Xbox 360 this fall.

Players will take on the role of Luis Lopez, a “part-time hoodlum and full-time assistant to legendary nightclub impresario Tony Prince (aka "Gay Tony"), players will struggle with the competing loyalties of family and friends, and with the uncertainty about who is real and who is fake in a world in which everyone has a price.” The episode will run you 1600 MS Points, or $19.99 when it does launch.

Also announced is a retail release called Grand Theft Auto: Episodes from Liberty City which will feature the content from “The Lost and Damned” as well as “The Ballad of Gay Tony” on one disc for $39.99. This will be a standalone disc, and will not require Grand Theft Auto IV to play.

It’s already  been confirmed that Rockstar doesn’t intend to attend E3 proper this week, but we’d be surprised if “Ballad of Gay Tony” didn’t make an appearance at Microsoft’s press conference next Monday. Rockstar is promising more info in the “coming weeks and months.”

Rockstar Games Announces Grand Theft Auto: The Ballad of Gay Tony for Download on Xbox LIVE® and Grand Theft Auto: Episodes from Liberty City Available on Disc for Xbox 360® this Fall

New York, NY - May 26, 2009 - Rockstar Games, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), is proud to announce the fall release of both the second episode of Grand Theft Auto: The Ballad of Gay Tony - exclusively for download on Xbox LIVE® online entertainment network, and Grand Theft Auto: Episodes from Liberty City, which will include both episode one The Lost and Damned, and episode two The Ballad of Gay Tony together on a single disc exclusively for Xbox 360® video game and entertainment system from Microsoft.

"Liberty City is the most vibrant game world we've created yet. The episodic structure has allowed us to interweave stories, gameplay and atmosphere in a whole new way," said Sam Houser, Founder of Rockstar Games. "The team at Rockstar North have yet again surpassed themselves, and made something that is both epic and very innovative. This episode's focus on high-end night life contrasts with the biker gangs portrayed in The Lost and Damned, whilst giving us a lot of new gameplay possibilities."

Grand Theft Auto IV's second downloadable episode, The Ballad of Gay Tony injects Liberty City with an overdose of guns, glitz, and grime. As Luis Lopez, part-time hoodlum and full-time assistant to legendary nightclub impresario Tony Prince (aka "Gay Tony"), players will struggle with the competing loyalties of family and friends, and with the uncertainty about who is real and who is fake in a world in which everyone has a price.

Grand Theft Auto: Episodes from Liberty City delivers two games on one disc - the all-new episode The Ballad of Gay Tony and the first episode, The Lost and Damned - together on disc for the first time - for Xbox 360 for $39.99 and will not require a copy of the original Grand Theft Auto IV to play.

The Ballad of Gay Tony will release on Xbox LIVE this fall for $19.99 or 1600 MS points and requires players to have Grand Theft Auto IV for Xbox 360 and Xbox LIVE membership to download.