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New York's Call of Duty: Modern Warfare 2 launch event photo

On the eve of the release of what is arguably the most anticipated game of 2009, Call of Duty: Modern Warfare 2, Activision joined with Microsoft and GameStop to take over New York’s Union Square with a massive party celebrating the launch. Numerous celebrities and athletes stopped by, and the main attraction was that Nick Swisher and Jerry Hairston Jr. of the New York Yankees would participate in some multiplayer action along with Philadelphia Phillies pitcher Cole Hamels (yep, the same guy from the now-infamous PSA).

Swisher couldn’t make it, but as you can see in the 27 photos in the gallery (25 of which were taken by yours truly), Hairston and Hamels took on some of the game’s developers, including Robert Bowling, Creative Strategist at Infinity Ward. Activision teased a “surprise guest DJ,” which I assumed to be DJ Jazzy Jeff (he was on the turntables when the event began around 5:30 PM). But later in the evening, none other than ?uestlove of The Roots (and Late Night with Jimmy Fallon) showed up and began spinning. Other attendees included rapper/actor Ice-T and his wife, Nicole “Coco” Austin, and a few New York Giants players. (All the VIPs, including Ice-T, left with a copy of the Prestige Edition of the game.)

By the time I got there, it was close to 5 PM, and a sizable crowd had formed a line outside the tent that had been set up in Union Square -- folks had been standing for hours, just for the chance to play Modern Warfare 2 a few hours before it officially launched. I don’t get it, either. At least it was an unseasonably warm November day. Actually, now that I think of it, giveaways at the event offered the Limited Edition Modern Warfare 2 Xbox 360, as well as a Hummer emblazoned with multiple MW2 logos. I still don’t get it.

Regardless, I had a great time hanging out at the launch party, and I even got to play a couple of the Spec Ops co-op missions. (They were pretty damn hard.) Plus, I capped off the night by shaking Hairston’s hand, congratulating him on winning the World Series, and thanking him for helping to bring the championship trophy back to New York. In other words... Best. Night. Ever. Thanks to Activision, Microsoft, and GameStop for throwing the party!


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11 comments | showing # 1 to 11

Sharpless's Avatar - Comment posted on 11/10/2009 00:42
Sharpless
Love you, Cole. All is forgiven. Win next year (bitch).

Also, Ice-T's face is totally saying, "Quit mackin' on my wife, bitch."
Shadowiii's Avatar - Comment posted on 11/10/2009 00:56
Shadowiii
Holy crap, I still have difficulties believing just how damn BIG this game is (as in popular). It boggles my mind.
Looks like fun, actually. I haven't been to a midnight release since RE4 on the Gamecube. One of these days I'll have to drag my fat butt out and line up with all the other people wanting to play games a few hours before everybody else. :)
Kevin Belin's Avatar - Comment posted on 11/10/2009 00:56
Kevin Belin
I just got off work at our Midnight release of MW 2. We held it in a real armory, plenty of military people around, and a bunch of us wore camo lol. It was pretty sick nasty.
Kraid's Avatar - Comment posted on 11/10/2009 01:21
Kraid
What is this Modern Warfare you are referring to?
Dexter345's Avatar - Comment posted on 11/10/2009 02:01
Dexter345
Sounded like a rad time, especially for a Yankees fan. Personally, I would have liked to have met Ice-T, as I'm a fan of Law & Order: SVU.
Sexualchocolate's Avatar - Comment posted on 11/10/2009 03:33
Sexualchocolate
Our midnight launch was a little "tamer" but we got into the first 20 people in a que of like 200 at about 11:00 and was home popping heads online by 12:15.

I can't belive I was going to boycott this game.

I've missed having COD in my life. Even if i am a capitalist failure and even if i support the raping of gamers by publishers. I suck, but i'm loving me some COD.
Touch's Avatar - Comment posted on 11/10/2009 06:29
Touch
You guys should try a midnight launch in London.

SEE!

Knife crimes just waiting to happen

HEAR!

People playing the shittest R'n'B imaginable out of the tinny speakers on their shit phones

FEEL!

That your life is at risk.


Fortunately, I was more intimdating than half the people in the queue, so there were no dramas, but it's embarrassing how these things always turn out in London.
Jon B's Avatar - Comment posted on 11/10/2009 06:46
Jon B
@Touch

That's all totally for the gritty realism. It's all part of the event.
casualweaponry's Avatar - Comment posted on 11/10/2009 06:58
casualweaponry
I woud have went, but I was too busy playing MW2 that I managed to snag last Thursday.

@sexualchocolate
I was one of the most vocal boycotters. But I'll be damned if MW2 isn't the best game I've played all year. Spec Ops FTW!
MkShiranui's Avatar - Comment posted on 11/10/2009 09:41
MkShiranui
Who needs a massive launch event when four of your dorm mates can burst onto the floor at 12:30 AM shouting at the top of their lungs? It made my night.
moggle's Avatar - Comment posted on 11/10/2009 14:12
moggle
I love playing games.

Yet, I can't help but to dislike so many of the things that seem to be rolled up into being a 'gamer'.

People actually go to these things? Why? I wish I could understand, but enlightenment eludes me like sobriety eludes the Irish.
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