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Exactly what is the meaning of the adverts? I've seen the other one with Joan of Arc, I'm still confused. On one level about the adverts themselves, and second why Sony keeps soliciting the services of the Advert Company.
So, Sony made fucking amazing adverts that were both witty, and simple, now they're back to this edgy, artsy shit? I suppose we'll see the fuzzballs soon?
Sony, go back to marketing class 101 and fire your current marketing team while your at it.
First there was the racial controversy over the PSP "white is coming" billboard and now this Nazi sympathizer. What's next ?
First there was the racial controversy over the PSP "white is coming" billboard and now this Nazi sympathizer. What's next ?
To be fair, even I sympathize with Rommel. He wasn't a terrible guy, and he got fucked hard. That said, I wouldn't base a marketing campaign around the fact that I don't hate every Nazi, both because that will generate a lot of bad press and it doesn't actually even make sense on a logical level.
Gamers giving life to historical figures? Is that what this means?
Screw it, I have no idea whatsoever. I'll just add this to "creepy baby" and "creepy eye girl" in Sony's PS ads. >_<
Screw it, I have no idea whatsoever. I'll just add this to "creepy baby" and "creepy eye girl" in Sony's PS ads. >_<
I like them and they can have a different meaning than the one you are implying. Maybe he's giving blood so he can fight Rommel again?
Either way it made you post it here, so I guess it's doing something right.
Either way it made you post it here, so I guess it's doing something right.
I like the ad. I have always found Sony's strange ads to be refreshing. At least they are different and interesting.
To all of you who say Rommel was not a terrible guy, you need to wake up. He was in charge of training Hitler Youth in 1937, in 1939 was commanding Hitler's personal guard/battalion, and since he was in command of different armies and panzer divisions throughout WW2, thousands of Allied soldiers died. So please, if you don't know what you are talking about, don't talk at all.
I actually really like this advert, but Sony was an idiot to do it because 99.9 percent of the population doesn't know who he is.
[i]http://www.funnyforumpics.com/forums/Demotivational/4/picard-no-facepalm.jpg[/img]
[i]http://www.funnyforumpics.com/forums/Demotivational/4/picard-no-facepalm.jpg[/img]
I actually really like this advert, but Sony was an idiot to do it because 99.9 percent of the population doesn't know who he is.
Erwin Rommel also apposed Hitler's rule, never killed any Jewish soldiers captured under his command (even though Hitler ordered him to do so) and was linked to the plot on Hitler's life. If thinking that Rommel wasn't a bad guy and if that makes me a Nazi sympathizer sign me up. I also have no belief in media outlets that try to make a controversy whilst smudging the facts to make your viewpoint more normalized. Anyone with a knowledge of Rommel would know that he wasn't a bad person, but you gloss over that, not giving the whole story and it's journalistically fraudulent.
What does any of this have to do with Videogames? Artsy this and artsy that... seriously Sony needs to get their heads out their asses and start marketing the PS3's use of games/media/movies. Just looking at those ads alone I'd never guess it has anything to do with Games/Movies/Media.
"is that really a new Sony ad? I thought they got rid of the Spider Man font?"
That's a good point Primo.
That's a good point Primo.
I don't understand. I am not really sensible about the fact that it is a Nazi, but I just don't understand the add... I just see a empty artsy shell. What's the meaning? Add is not art, yet there's often a meaning in art...
@bmart008:
Well said.
And killing allied soldiers doesn't make you a bad guy. That makes you a soldier. Torturing allied soldiers does, but Rommel was known and respected for his humane treatment and honorable conduct.
Well said.
And killing allied soldiers doesn't make you a bad guy. That makes you a soldier. Torturing allied soldiers does, but Rommel was known and respected for his humane treatment and honorable conduct.
ugh,
i think sony fanboys hit a new low once they start spinning this as a good ad by trying to spin Rommel as a saint. the comments section on engadget is just sad with the editors threatening to close the comments section.
Yes, he was merciful to his prisoners, defiant against orders to kill Jews, and even plotted to kill Hitler, but that doesn't erase the fact he still went around with his troops into towns, capturing families (how else does he get prisoners?) and overall supporting the Nazi effort. He was well respected by other Nazis for making possible their tyranny. Abraham Lincoln may have not liked Blacks being slaves, but he sure as hell didn't want to call them equals.
i think sony fanboys hit a new low once they start spinning this as a good ad by trying to spin Rommel as a saint. the comments section on engadget is just sad with the editors threatening to close the comments section.
Yes, he was merciful to his prisoners, defiant against orders to kill Jews, and even plotted to kill Hitler, but that doesn't erase the fact he still went around with his troops into towns, capturing families (how else does he get prisoners?) and overall supporting the Nazi effort. He was well respected by other Nazis for making possible their tyranny. Abraham Lincoln may have not liked Blacks being slaves, but he sure as hell didn't want to call them equals.
Given that commericals as a whole are kind of horrible, I like seeing ones that I don't immediately understand. I was looking at some of the David Lynch PS2 ads on youtube the other day -- they hurt my brain in a good way.
The Desert Fox? History says he wasn't a bastard. Pfft. I'm more disturbed by the freakish nurse holding the pan o_0
Why can't Sony just make ads about what games they have or the console itself, if the average american is a retard how artsy do you think chileans are?
Wait... all I have to do is find an obscure picture and label it a (insert console maker here) ad. And then it must be so because I read it on the internet?
Why does Sony marketing suck so bad?! I guess it's sort of working in that it generates interest for me in Sony but it's just interest in how their marketing department can be so consistently insane for decades despite changing significantly and moving around.
The Nazis actually need to catch a break. At least there have been psychological tests that prove that they had an authoritarian gun to their head. Take the Japanese on the other hand, they would tell you that they did the horrible acts, enjoyed it, and would do it again right now. I would label this article as sensational journalism. What if the general Chilean public IS familiar with Rommel? Tasteless.
Actually, Sony's marketting department is just plain stupid. There's no brilliance about it in any way, and I think that even people with no marketting experience whatsoever would be more successful in increasing product purchases than Sony.
Heck, I think the fan song about how Sony destroyed it's brand is better at marketting the PS3 than the ads they idiotically spew out at obviously 30 times the cost.
Heck, I think the fan song about how Sony destroyed it's brand is better at marketting the PS3 than the ads they idiotically spew out at obviously 30 times the cost.
Yeah, um, it might not be a good idea to run an ad featuring a Sony fanboy saving the life of a Nazi, since they are the defacto image of evil incarnate for most people. Bad ad Sony.
I’m from Chile, the ad is from BBDO CHILE…and yes the ad suck balls…is most likely a fake for ad festivals.
It was created by lazy creative’s that didn’t think about consequences.
It was created by lazy creative’s that didn’t think about consequences.
Jesus christ $ony, use your brains. Joan is obviously fine, and god I love Rommel, but still Nazis?! Come on guys, this isn't Japan, edgy doesn't mean better.
This wasn't made by Sony. A factor everyone keeps overlooking, this was an ad done by an advertising agency called BBDO. So yeah, if you're gonna blame someone, blame them. Judging by the It Only DOes everything ads, Sonys advertising department is now the best one for them.
Thats pretty subjective as well. considering not everybody gives a shit if their console does everything,
You do not use someone who looks like a Nazi in an advertising campaign. Furthermore, even if Sony didn't technically make the ads, they should not be in a contract with an agency that likes to associate the Sony Brand with Nazis. They should absolutely stop the ads before they get out.
This is beyond mere stupidity. This is practically an attempt to use advertising revenue to lower sales. If I were an investor, I would demand that both the president of the marketting department and anyone who had a hand in designing this ad be sacked immediately, even if it means not having a marketting department. This is practically corperate sabotage, and makes me wonder who was bribed by Microsoft to make, run, and approve these ads.
This is beyond mere stupidity. This is practically an attempt to use advertising revenue to lower sales. If I were an investor, I would demand that both the president of the marketting department and anyone who had a hand in designing this ad be sacked immediately, even if it means not having a marketting department. This is practically corperate sabotage, and makes me wonder who was bribed by Microsoft to make, run, and approve these ads.
I don't think this is a place to have a discussion on the truth behind history through the lens of contemporary pop culture. What I will say, based on some formal education in design and advertising, is that the vast majority of the target audience will not understand this ad, and are more likely to misunderstand it.
The image is well executed. The message is rubbish. I don't care what the intention was. If I showed this to a test group, I don't think I'd come out with a positive view of my client or its product. That's what's unacceptable here, not the "Nazi sympathizing" that's the focus of everyone's attention.
The image is well executed. The message is rubbish. I don't care what the intention was. If I showed this to a test group, I don't think I'd come out with a positive view of my client or its product. That's what's unacceptable here, not the "Nazi sympathizing" that's the focus of everyone's attention.
I'm always fascinating by Sony Ads from an artistic standpoint, but from a marketing standpoint they are FUCKWIT BANANA BONSKERS BATSHIT insane. What are they thinking?!?!?!?!
On the one hand, Rommel was fucking awesome. I'm pretty sure he was never actually a member of the Nazi party, and he protected Jewish prisoners. A true worthy adversary amidst a high command of murderous psychopaths. On the other hand, BAHAHAHAHAHAHAHAHA THEY ACTUALLY DID THIS WHAT COMPLETELY DELUSIONAL NUT JOBS!
Yeah, it's a Chile ad? Are they trying to underline the fact that some higher ranking Nazis found South America to be a pleasant place to retire?
What depresses me is that this was once someone's idea. And they told their boss about this idea and they got the ok. Then they got a budget together, hired some actors, wrote out a shooting script. Once filmed it went to the editors to cut and send out to whoever wanted to air it. And nowhere along this train of thought someone stood up and screamed "Ya know, it might be a fucking STUPID IDEA!"
What depresses me is that this was once someone's idea. And they told their boss about this idea and they got the ok. Then they got a budget together, hired some actors, wrote out a shooting script. Once filmed it went to the editors to cut and send out to whoever wanted to air it. And nowhere along this train of thought someone stood up and screamed "Ya know, it might be a fucking STUPID IDEA!"
Really, this cant be the same marketing department that made the PS2 seem so badass. If there's really one thing that's held back the PS3, its been the terrible marketing... Really it has been.
Sony could really just make a whole marketing ploy out of showing a Red Ring of Death and saying "THIS WONT HAPPEN" and it would work better than this.
Sony could really just make a whole marketing ploy out of showing a Red Ring of Death and saying "THIS WONT HAPPEN" and it would work better than this.
lol @ ace of knaves. i'm completely with you! though i am assuming that these aren't real ads, seeing as how they are still using the old fonts and not the new PS3 logo. somebody else pointed this out earlier but i'm too lazy to go back and see who wrote it. but yeah, i think even sony is not this stupid. though they did come up with the (NSFW) brilliant thumb-penis ad, so maybe this isn't beyond them...
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