So, Sony made fucking amazing adverts that were both witty, and simple, now they're back to this edgy, artsy shit? I suppose we'll see the fuzzballs soon?

Lol, wut?

Gamers giving life to historical figures? Is that what this means?
Screw it, I have no idea whatsoever. I'll just add this to "creepy baby" and "creepy eye girl" in Sony's PS ads. >_<

ew what a gross ad

I like the ad. I have always found Sony's strange ads to be refreshing. At least they are different and interesting.

I actually really like this advert, but Sony was an idiot to do it because 99.9 percent of the population doesn't know who he is.
[i]http://www.funnyforumpics.com/forums/Demotivational/4/picard-no-facepalm.jpg[/img]

is that really a new Sony ad? I thought they got rid of the Spider Man font?

(lawl) at Rommel being a sympathetic figure.

What does any of this have to do with Videogames? Artsy this and artsy that... seriously Sony needs to get their heads out their asses and start marketing the PS3's use of games/media/movies. Just looking at those ads alone I'd never guess it has anything to do with Games/Movies/Media.

"is that really a new Sony ad? I thought they got rid of the Spider Man font?"

That's a good point Primo.

"Jesus Christ."

Don't say that, you'll give them ideas for the next one.

@bmart008:
Well said.

And killing allied soldiers doesn't make you a bad guy. That makes you a soldier. Torturing allied soldiers does, but Rommel was known and respected for his humane treatment and honorable conduct.

ugh,

i think sony fanboys hit a new low once they start spinning this as a good ad by trying to spin Rommel as a saint. the comments section on engadget is just sad with the editors threatening to close the comments section.

Yes, he was merciful to his prisoners, defiant against orders to kill Jews, and even plotted to kill Hitler, but that doesn't erase the fact he still went around with his troops into towns, capturing families (how else does he get prisoners?) and overall supporting the Nazi effort. He was well respected by other Nazis for making possible their tyranny. Abraham Lincoln may have not liked Blacks being slaves, but he sure as hell didn't want to call them equals.

The Desert Fox? History says he wasn't a bastard. Pfft. I'm more disturbed by the freakish nurse holding the pan o_0

FAIL. Teh Nazi iz ded. The gam3r is alive! The article is a lie! (so is the cake.)

Wait... all I have to do is find an obscure picture and label it a (insert console maker here) ad. And then it must be so because I read it on the internet?

The Nazis actually need to catch a break. At least there have been psychological tests that prove that they had an authoritarian gun to their head. Take the Japanese on the other hand, they would tell you that they did the horrible acts, enjoyed it, and would do it again right now. I would label this article as sensational journalism. What if the general Chilean public IS familiar with Rommel? Tasteless.

Actually, Sony's marketting department is just plain stupid. There's no brilliance about it in any way, and I think that even people with no marketting experience whatsoever would be more successful in increasing product purchases than Sony.

Heck, I think the fan song about how Sony destroyed it's brand is better at marketting the PS3 than the ads they idiotically spew out at obviously 30 times the cost.

I’m from Chile, the ad is from BBDO CHILE…and yes the ad suck balls…is most likely a fake for ad festivals.

It was created by lazy creative’s that didn’t think about consequences.

This wasn't made by Sony. A factor everyone keeps overlooking, this was an ad done by an advertising agency called BBDO. So yeah, if you're gonna blame someone, blame them. Judging by the It Only DOes everything ads, Sonys advertising department is now the best one for them.

@Czech Monster
While most of what you said in your post about Rommel is true, I still think that he should be held in high regard as one of the best and most courageous Generals of the war.

Simply dismissing and condemning him on behalf of the faction he was born into, is nothing but another form of ignorance - Rommel was a superb German officer and soldier long before there ever was a Nazi Regime, and would have remained one for long afterward, if fate had allowed him to survive the war. He was a warrior, not a politician.
German officers of his generation were still taught by the old Prussian school of unconditional loyalty - something that seems to be quite alien to many of the modern generations.

Also, I believe he should be held in high regard for his bravery to repeatedly disobey direct orders from Hitler himself (mostly those of racist and genocidal origin) - there were only few German generals who had the heart to do so, and they should be held in high regard for this.

You demonize him based on his allegiance, not on his person.

You do not use someone who looks like a Nazi in an advertising campaign. Furthermore, even if Sony didn't technically make the ads, they should not be in a contract with an agency that likes to associate the Sony Brand with Nazis. They should absolutely stop the ads before they get out.

This is beyond mere stupidity. This is practically an attempt to use advertising revenue to lower sales. If I were an investor, I would demand that both the president of the marketting department and anyone who had a hand in designing this ad be sacked immediately, even if it means not having a marketting department. This is practically corperate sabotage, and makes me wonder who was bribed by Microsoft to make, run, and approve these ads.

I'm always fascinating by Sony Ads from an artistic standpoint, but from a marketing standpoint they are FUCKWIT BANANA BONSKERS BATSHIT insane. What are they thinking?!?!?!?!

Yeah, it's a Chile ad? Are they trying to underline the fact that some higher ranking Nazis found South America to be a pleasant place to retire?

What depresses me is that this was once someone's idea. And they told their boss about this idea and they got the ok. Then they got a budget together, hired some actors, wrote out a shooting script. Once filmed it went to the editors to cut and send out to whoever wanted to air it. And nowhere along this train of thought someone stood up and screamed "Ya know, it might be a fucking STUPID IDEA!"