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New record: Call of Duty: Black Ops hits $360m in a day photo

Everyone knows that the Call of Duty franchise is hot sh*t. Lots of people buy it. But a game making $360 million in one day? That's insane.

Call of Duty: Black Ops blew away every previous first-day sales record with $360 million pulled in on launch day. Mind you, that's just the figure for North America and UK. The previous record was held by Modern Warfare 2, which nabbed an impressive $310 million in the 24 hour period. That's two records, two years in a row, both for Call of Duty.

On that first day, November 9th, over 5.6 million copies of Black Ops were sold. Activision Blizzard's top dog, Bobby Kotick, says that they're also on track to beat a five day record of $550 million. Dollar bills, y'all.








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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49 comments | showing # 1 to 49
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Jimeee's Avatar - Comment posted on 11/11/2010 10:23
Jimeee
That is simply.fucking.insane.
Videodrone31's Avatar - Comment posted on 11/11/2010 10:23
Videodrone31
Jesus Christ. There was 3 million plus playing on live last night:) Treyarch made a great game.
meteorscrap's Avatar - Comment posted on 11/11/2010 10:30
meteorscrap
Well, damn.

What was that guy saying about Black Ops not selling as well as MW2 again?
KamikazeCactuar's Avatar - Comment posted on 11/11/2010 10:32
KamikazeCactuar
inb4 "omg it's only cuz it's multiplatform! Halo is still teh best!!1!!1!one"
Z K's Avatar - Comment posted on 11/11/2010 10:33
Z K
360 million on first day for massive lag drops!
SP420's Avatar - Comment posted on 11/11/2010 10:39
SP420
All that for a below-average shooter that's had no innovation in 4 games. Pathetic.
ndschroede23's Avatar - Comment posted on 11/11/2010 10:39
ndschroede23
Holy crap, I did not expect this. Maybe I was projecting, but I just did not see the same fervent anticipation in other people that I saw for MW2.=
Noir's Avatar - Comment posted on 11/11/2010 10:39
Noir
Yeah this is where I draw the line, this game is fucking overrated.
Videodrone31's Avatar - Comment posted on 11/11/2010 10:46
Videodrone31
@Noir

What line exactly??? I'm really just curious. I get that you don't like the game but what exactly makes it over rated? I understand people not liking COD but for $60 you def. get your moneys worth compared to other games that last 8-10 hours.
fetusmilk's Avatar - Comment posted on 11/11/2010 10:49
fetusmilk
just like the apple fans, the COD fans will buy anything.
bugmenot's Avatar - Comment posted on 11/11/2010 10:49
bugmenot
Its too bad a bit of that $360 million is stolen money. PC Black Ops is unplayable, Treyarch/Activision has essentially robbed PC gamers blind with a shit port.
amtalx's Avatar - Comment posted on 11/11/2010 10:51
amtalx
Peeps sure do like their CoD games. I don't see myself getting on the bandwagon any time soon, but it's kind of cool to see Treyarch deliver.
Noir's Avatar - Comment posted on 11/11/2010 10:55
Noir
@Videodrone31

I've always thought of CoD as an overrated franchise, but I was trying to not be an ass this time around. But the sales are just too much, a game like this just doesn't deserve to sell so much in a day. That's just my opinion, if you like the game then whatever.
garethxxgod's Avatar - Comment posted on 11/11/2010 10:56
garethxxgod
360 million, like the console that's best to play Call Of Duty: Black Ops on, the Xbox 360? LOL.
Chase Strickland's Avatar - Comment posted on 11/11/2010 10:59
Chase Strickland
So much COD trash talk - im sorry but 5.6 million people > your opinion.

Black Ops is not super innovative, but it is fun, polished, and all of my friends on xbox live have it. Confusing how people bash an awesome game because lots of other people like it.
Retrofraction's Avatar - Comment posted on 11/11/2010 11:01
Retrofraction
Treyarch knows their stuff and I will be buying this game just because I like them.
Exrecaller's Avatar - Comment posted on 11/11/2010 11:06
Exrecaller
Quality versus hype ratio of this game is just ridiculous. Especially considering how flawed the PC version is.

And for those who think 5.6M people > opinion, ever seen Avatar? Or Titanic? Extreme publicity and the excitement of the masses does not > the expert opinion of the critics.

But seriously who cares anyways, except Acti and their millions...
Emrah's Avatar - Comment posted on 11/11/2010 11:06
Emrah
Note to EA: This game doesn't have an online pass.
indigit4l's Avatar - Comment posted on 11/11/2010 11:07
indigit4l
Everytime I try to play it one of my damn customers calls me!!! LEAVE ME ALONE!! Seriously, the game is fun.
indigit4l's Avatar - Comment posted on 11/11/2010 11:09
indigit4l
@Videodrone: You on Xbox or PS3?
Videodrone31's Avatar - Comment posted on 11/11/2010 11:09
Videodrone31
@noir

Cool:) I can agree to differing opinions:)
LittleBigD's Avatar - Comment posted on 11/11/2010 11:10
LittleBigD
I may not be a big COD fan, but I only wish I could dream up a product that would whip up that much hype, and bring in that much money.
Zeta Crossfire's Avatar - Comment posted on 11/11/2010 11:12
Zeta Crossfire
I laugh at all the people who say people are pathetic for buying this game, get over yourself. You don't like it? Great good for you, but acting acting as if you the last "pure" gamer or something for not buying this makes you and gamers in general look bad.

Back to topic, I can't believe I liked the campaign as much as I did. Treyarch took so many risk in the story department and I feel like they succeded. It may of not impressed everyone, but with this game done I would love to see treyarch try and make a new title.
Tiauguinho's Avatar - Comment posted on 11/11/2010 11:15
Tiauguinho
See, they can spend money on flight helmets and helicopter rides to buy off journalists all they want, it seems to work out just fine to them!

Activision does not get a cent of my money, fucking disgusting company.
rockstarnati's Avatar - Comment posted on 11/11/2010 11:16
rockstarnati
Ridiculous popularity does not make something good. Do you know how popular Soulja Boy and Miley Cyrus are? That being said, I am one if those 5.6 million who bought and love this game. :)

It might not be innovative our anything, but it works for me because I've never bought a CoD game before.
DrRockso87's Avatar - Comment posted on 11/11/2010 11:20
DrRockso87
Hooray for annual, generic, corridor shooters! Because obviously there aren't enough of those.

I can't wait to pick up my copy, beat the 5-hour campaign, play the multi-player for a few more hours and then sell it out of boredom. Hmmm, ya know, I think I'll just play the 10,000 other Call of Duty games Activision rehashed over the years instead.
PrivateIronTFU's Avatar - Comment posted on 11/11/2010 11:35
PrivateIronTFU
Haha, man some people are pathetic.
Lines Full of Lies's Avatar - Comment posted on 11/11/2010 11:56
Lines Full of Lies
Damnit gamers, this is why we cant have nice things!
KingSigy's Avatar - Comment posted on 11/11/2010 12:07
KingSigy
This COD dominance really needs to stop. The genre is starting to get played out. Black Ops is one of the better CODs though (right under 1 and 4 in my book).
Gorescream's Avatar - Comment posted on 11/11/2010 12:08
Gorescream
this is just further proof, if your every day customer enters a store and never heard of call of duty, he just buys it, just like that
CheeseBurger's Avatar - Comment posted on 11/11/2010 12:31
CheeseBurger
Dam it people, fuck off. If you don't like FPS with good Multiplayer action, you won't like CoD. And wait, There are tons of games like these? Yes, well, name a few, besides CoD lol.
pedrovay2003's Avatar - Comment posted on 11/11/2010 12:36
pedrovay2003
I don't want to "Dam it." I don't like water.
Videodrone31's Avatar - Comment posted on 11/11/2010 12:45
Videodrone31
@indigit4l

360.
Scott Chapman's Avatar - Comment posted on 11/11/2010 12:48
Scott Chapman
HMV and GAME will make a killing on the resale of this game; customer reviews are ripping it apart on amazon.
Videodrone31's Avatar - Comment posted on 11/11/2010 12:49
Videodrone31
My gamertag is videodrone32.
THEvalrog's Avatar - Comment posted on 11/11/2010 13:23
THEvalrog
its seems everyone is a fucking hypocrite. "im done with call of duty, im not buying it" well. look at those numbers.
K1NG J0RDAN's Avatar - Comment posted on 11/11/2010 13:26
K1NG J0RDAN
Another epic FPS that I can't wait to play is Killzone 3. I'm more hyped for that than I was for this, and I was pretty hyped! :)
xaliqen's Avatar - Comment posted on 11/11/2010 13:35
xaliqen
It's good to know the Activision boycott is alive and well and Bobby Kotick won't keep getting away with his rampant douche-baggery forever. /sarcasm
brod's Avatar - Comment posted on 11/11/2010 13:58
brod
I believe it. The type of people that buy COD games on release don't really play anything else, mostly because they can't afford to.
jawshoeuh's Avatar - Comment posted on 11/11/2010 14:29
jawshoeuh
I don't think they'll be getting my money this time. I bought MW2 shortly after release and after beating the campaign and playing a little bit of multiplayer and spec ops I was done. I doubt I put more than 20 hours total into the game. Not that it was a bad game, but I'm all about a nice long single player experience and COD doesn't really deliver that. I'll have to give it a rent or borrow.
Script-br's Avatar - Comment posted on 11/11/2010 14:57
Script-br
Wow. It's like everyone in the USA had a copy of Black Ops.
Script-br's Avatar - Comment posted on 11/11/2010 15:04
Script-br
Oops, I misread that. It's 300 million dolars, not copys. Duh!
asojax's Avatar - Comment posted on 11/11/2010 15:34
asojax
@Epic-KxDtoid
If you can handle the fact half the time bullets don't hit there mark, the fact there is no danger playing this game even on the hardest difficulty then yeah it's not bad. firefight zombie mode isn't bad it's pretty much the same thing as world at war just in a different setting, wish they had made numerous maps with that mode, but this isn't bungie that made it. as for the COD series as a legitimate complaint they never have any sense of urgency or danger while playing them, they seem far to easy to play no matter what difficulty you put them on, multi-player might be great for some but i like a single player campaign that will make me wanna come back more than once with some multi-player as the icing on top, not as the cake itself.
mrfrostynova's Avatar - Comment posted on 11/11/2010 15:46
mrfrostynova
I don't care one way or another. If that many people like those games then more power to 'em. Me? I'm keeping my fingers crossed for some Timesplitters 4 next year. C'mon Crytek UK, you know it makes sense!
indigit4l's Avatar - Comment posted on 11/11/2010 16:06
indigit4l
Trolls be trollin' the COD posts badly. Apparently if you play COD you don't play other games? If that makes you feel better about yourself, believe whatever you want.


Keepin' it real up in the field, aight?
SithZombie's Avatar - Comment posted on 11/11/2010 18:56
SithZombie
Fun game. Sorry whiners.
bayko's Avatar - Comment posted on 11/12/2010 02:24
bayko
jesus guys, it's a fun game. can't we just be happy that a video game is selling so well? this is like, amazing!
Sexualchocolate's Avatar - Comment posted on 11/12/2010 03:10
Sexualchocolate
I personally hold later sales in higher regard than day 1 sales.

People who buy on day one, aren't buying "the game" they're buying the name and the hype.
(there's nothing wrong with that, I buy games based on name and hype myself sometimes)

But people who buy on day 20+ are buying a game out in the wild, a game they've probably tried out at a buddies house and actually know what they are paying for.

It saddens me that the industry can pretty much work solely on day one sales for games like this, without even considering that day one sales have nothing to do with the actual quality of the game.
RogueEpidemic's Avatar - Comment posted on 11/12/2010 17:50
RogueEpidemic
SC: You're right. But day one sales on a franchise reflect something a little different. Most people who buy it on day one do so because they liked the last one enough. Uncharted 3 will see the same thing because the fanbase eagerly awaits it. Killzone 3 will also see the same. Good games that are new and original will almost ALWAYS be a slow burn and that's what companies expect to see - unless they have a ridiculous marketing dollar and hype machine.

Others: It's all fine to not like COD because it isn't everyone's cup of tea, but when people like me who spent 20 days of total game time on multiplayer for MW2 hear about a new addition to the franchise - it's going to be bought. I honestly know that Activision is evil, but Treyarch is not and I won't punish them and put them under the bus because their publisher happens to be an asshat. I surely don't punish a country's people for what their leaders do.

I don't even give a shit if this game was Dora The Explorer. To see something in this media do this well with the general public means only better things for it. We'll go through a period of COD clones because businesses want to cash in, but eventually people who discovered the fun of gaming through COD will venture out and discover the other titans of our culture. To have our hobby legitimized along with other forms of popular media will grant us the same power of those.

Miley Cyrus and Soulja Boy are popular. So are Led Zeppelin, The Who, The Stones, Bjork, The Beatles, Miles Davis, and BB King. Your point? The masses may be asses, but they're not the ones making the music or the games. If your enjoyment is equal to your happiness, then you have every right to fuck off of COD if you don't get anything out of it. Your personal tastes don't dictate how other people's brains fire, so you're soapbox is unnecessary and kind of self-aggrandizing.
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