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New PS3 commercial features clowns, dog, man with lipstick photo

I just feel sad about PS3 commercials. I don't want to ridicule them, discuss them with other journalists, contemplate why they aren't great anymore or pen angry letters. I just want them to be good again. I just want to know why they are aiming at this portion of the human brain that is supposed to digest unrelated things, like why you would want to make a hammer out of peanut butter and tinfoil and what acrobats have to do with gaming.

The commercial is up at Digital Spy, should you want to watch it. The theme of the commercial is to "introduce a cast of unusual characters which each exemplify the amazing theatre of entertainment available." I'm just not feeling it. Sitting in front of my television and feeling chills over the Final Fantasy VII commercial is what I'm looking for, not this. Also, the man with the lipstick scares me.

[Thanks Jonathan!] 








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Colette Bennett is a Destructoid features editor from New Orleans, Louisiana. She is also a founding member of Destructoid's sister sites Tomopop, a toy lover's blog and Japanator, our anime site. Likes Nintendo DS, NES, Silent Hill series, Rhythm games, RPGs Meet the rest of the team



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24 comments | showing # 1 to 24
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Aerox's Avatar - Comment posted on 12/03/2007 12:09
Aerox
WORST COMMERCIAL EVER
king3vbo's Avatar - Comment posted on 12/03/2007 12:14
king3vbo
very LOL WUT
Aerox's Avatar - Comment posted on 12/03/2007 12:15
Aerox
Apparently Sony's hot new marketing strategy is reaching out to the European Circus demographic. I heard they've sold 3 PS3s to Cirque Du Soliel ALONE.
Fading Star's Avatar - Comment posted on 12/03/2007 12:20
Fading Star
@Sony
Can I buy some pot from you?
ShadowXOR's Avatar - Comment posted on 12/03/2007 12:21
ShadowXOR
This was posted about the internets a while ago, I think you guys even posted this. It's just like all of Sony's marketing, horrible. Which is good because I like to see them spend money just to push people away.
Bob Muir's Avatar - Comment posted on 12/03/2007 12:23
Bob Muir
What the...
Barcode's Avatar - Comment posted on 12/03/2007 12:27
Barcode
OH.. MY... GOD... that was so terrible!
DrXym's Avatar - Comment posted on 12/03/2007 12:36
DrXym
These ads are an embarrassment. You can sort of understand their borderline rationale when the PS3 launched and wasn't able to showcase many games. But these days it has plenty of games. These ads are actually repellent and should be consigned to the trash with whatever ad agency produced them. Doubly annoying since the US has a great ad campaign that SCEE should reuse.
Danmartigan's Avatar - Comment posted on 12/03/2007 12:38
Danmartigan
the playstation brand is going to shit
Dr Milkdad's Avatar - Comment posted on 12/03/2007 12:48
Dr Milkdad
Looks kind like Pee Wee Herman
Aerox's Avatar - Comment posted on 12/03/2007 12:50
Aerox
Also note they spent 4 MILLION POUNDS (About 8.25 million dollars) on this shit.
dronkmunk's Avatar - Comment posted on 12/03/2007 12:57
dronkmunk
What are they thinking? They were just starting to go down the right track

Now its just getting funny to see them waste money like this like shadow said
bhive01's Avatar - Comment posted on 12/03/2007 13:04
bhive01
What a waste. I've felt that those recent ads with the multimorphing PS3 which shows the games and Blu-ray movies was really effective. This is a return to the stupid shit.

Show us the games. Show us the movies. Show us multimedia features.

This did none of that. Therefore, it is fail.
ChillyBilly's Avatar - Comment posted on 12/03/2007 13:20
ChillyBilly
Wow, that was pretty gosh darn horrible. Right now Sony's commercials are on par with that kid from those Encyclopedia Britannica commercials from the 80's. 'Cept those were better.
Your moms new boyfriend's Avatar - Comment posted on 12/03/2007 13:22
Your moms new boyfriend
Sony commercials are like McDonald's commercials. You kinda know what they're shooting for, but something about it is so horribly unsettling.
Copyright 2008 Agent Chieftain's Avatar - Comment posted on 12/03/2007 14:43
Copyright 2008 Agent Chieftain
This makes me want to sell my PS3.
cainball's Avatar - Comment posted on 12/03/2007 14:59
cainball
They have been showing this add in Australia over the last couple of weeks. I am glad that the rest of the world has had a chance to see it so I can rant about how much I hate it.
The ridiculous thing is that you could whack any product name at the end of the add (nappies, tampons, shoes) and it would make just as much sense.
Even more ridiculous is that someone thought this was a good idea. What kind of tool would walk into a board meeting and suggest this crap as an idea for an ad? What kind of tool would agree that it should be made? Do Sony have any understanding of their key demographics? Honestly. I cannot see a single person anywhere watching that ad and then deciding to buy a PS3.
And it only makes gaming look like a pointless and stupid past-time. What does an ad like this say to the non-gaming community about gamers? Sony should just stop. They don't know what they are doing. They don't know what gamers want, and this ad further shows it.
Samit Sarkar's Avatar - Comment posted on 12/03/2007 15:00
Samit Sarkar
What the hell happened to the big black tar/oil thing commercial, where they actually showed game footage and Blu-ray movies? I hate these “lifestyle”-type ads. Sony, you shouldn’t just be trying to sell the PS3 to avant-garde hipsters; make commercials that appeal to everyone (instead of just pissing them off or flying over their heads).
Orionsaint's Avatar - Comment posted on 12/03/2007 15:20
Orionsaint
OMG I'm gonna run out and buy a PS3 now!!! That ad says gaming all the way.....Sony just jump off a bridge or something. It's over. How many times can you shoot yourself in the foot? What was wrong with those new ads, with that rock song. Those weren't bad. Nah, lets go for a 1920's circus style ad. That's what the public wants.

*shakes head*
Ritalin Twitch's Avatar - Comment posted on 12/03/2007 15:43
Ritalin Twitch
You want to know where all that ad revenue they are getting from putting all those axe body spray billboards in your game is going?


Right here.

At least now I know what was awful enough to make that plastic baby cry. He knew this was coming
neveranything's Avatar - Comment posted on 12/03/2007 16:18
neveranything
Breaking News: Sony wonders why their brand name is going to shit. Ad execs come up blank.

Meanwhile, the rest of the world wonders how the fuck this ad has anything to do with the PS3.
Boolean's Avatar - Comment posted on 12/03/2007 20:00
Boolean
Erm, destructoids already done two other news stories on this ad...weeks ago.
Dizzy's Avatar - Comment posted on 12/04/2007 15:24
Dizzy
4 mill right down the shitter.
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