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New PS3 ad pokes fun at us bloggers, internets [Update] photo

[Update: The site pictured on the right is Destructoid. Can you see it?  How about them apples!]

Dear Sony,

Well played, Sony. Neck-beardy multi-computer using "Rumor Monger" guy asks for a comment on a PlayStation 3 price drop in a new television and web spot. That's supposed to be us, right? Cute. And the "Director of Rumor Confirmation?" That's also cute. Real cute.

The new TV spot is funny, Sony. And I see where you're going with this whole "It Only Does Everything" campaign. Games, movies, downloads -- yeah, we get it. It's a cool new way to come at us with your skinny new 120GB system. This is way better than the creepy white room commercials from a few years back.

We hear that there are nine more ad spots coming this year. Interesting. I saw that other one -- that one with the "VP of Enough is Enough." You're taking the informational route, eh? Nice. Also funny. My only advice to you is to not put too much focus on the extras. People out there need to know that this machine plays videogames, and good ones. You keep changing your focus. Mixing it up is good, but don't forget about the games.

Sincerely, 

Dale North

P.S. - Good move on ditching that silly Spiderman font.

 

 

 

 








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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98 comments | showing # 1 to 50
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next 50 comments

Strandli's Avatar - Comment posted on 08/27/2009 16:26
Strandli
Funny, well played Sony.
Although many of their old ads didn't make any sense at all, they generated a lot attention online, especially on Youtube, and that's some free advertisement right there. And I think it was refreshing to see something so bizarre, call me crazy.

But yeah, Sony has had their highs and lows in ads, this is definitively a good one.
Naim Master's Avatar - Comment posted on 08/27/2009 16:26
Naim Master
I sure is smelling like butthurt in this post...
eternalplayer2345's Avatar - Comment posted on 08/27/2009 16:33
eternalplayer2345
Props to sony advertising people, I'll assume who ever handled the early campaigns are long gone.
Justice's Avatar - Comment posted on 08/27/2009 16:33
Justice
Decent ads, they're better than most of their recent stuff. I hope you aren't actually butthurt and you're just joking Dale, if you are, don't take it seriously.
Matthew Razak's Avatar - Comment posted on 08/27/2009 16:35
Matthew Razak
It only took them four or so years to come up with an good ad campaign for it.
Cacophony's Avatar - Comment posted on 08/27/2009 16:35
Cacophony
I like the second one. "What's wrong with him!?"

I liked the crazy ads they used to have, but I'll take an amusing ad campaign with just as much enjoyment. Hopefully the quality keeps up.
themizarkshow's Avatar - Comment posted on 08/27/2009 16:36
themizarkshow
Nice. Those are pretty damn funny. Glad to see them taking that route in advertising, bc a lot of their early commercials just sucked for the ps3.
ration's Avatar - Comment posted on 08/27/2009 16:36
ration
the second one was actually pretty good
Topher Cantler's Avatar - Comment posted on 08/27/2009 16:37
Topher Cantler
At least you can actually tell wtf it's a commercial for now.
Shadowiii's Avatar - Comment posted on 08/27/2009 16:37
Shadowiii
Wow, sony's ads actually make sense now...and are...gasp! Witty and funny?
These are real good. They should keep it up! And not go back to insane crying baby dolls.
JulianProxy's Avatar - Comment posted on 08/27/2009 16:38
JulianProxy
I'm not normally one to rate commercials, but these are pretty darned good!
Holyetheline's Avatar - Comment posted on 08/27/2009 16:38
Holyetheline
This is obviously directed towards EVERYBODY unlike their previous efforts... I like the humor of these ad's, Sony has done good this time.
Dyganth's Avatar - Comment posted on 08/27/2009 16:40
Dyganth
Is that actually Destructoid on that right monitor in the background?
BattyAdroit's Avatar - Comment posted on 08/27/2009 16:41
BattyAdroit
This post does sound like the butt-hurt. Honestly, we all deserve to have the piss taken out of us.
Matthew Blake's Avatar - Comment posted on 08/27/2009 16:42
Matthew Blake
Wow, these are actually really awesome ads. Nice job, Sony.
Justice's Avatar - Comment posted on 08/27/2009 16:44
Justice
Good eye Dyganth!
eternalplayer2345's Avatar - Comment posted on 08/27/2009 16:45
eternalplayer2345
It is destructoid in the right monitor! Holy hell sony loves us
Naim Master's Avatar - Comment posted on 08/27/2009 16:45
Naim Master
Wow, Destructoid on the right monitor in the first ad.
Strandli's Avatar - Comment posted on 08/27/2009 16:46
Strandli
@Dyganth:
Holy F, it sure looks like it!
Good eye there!
Danmartigan's Avatar - Comment posted on 08/27/2009 16:46
Danmartigan
Dyganth is right, I think that is dtoid on the right side monitor... you can see the tabs and the login buttons. lulz
Hamza CTZ Aziz's Avatar - Comment posted on 08/27/2009 16:48
Hamza CTZ Aziz
Holy shit! Great eye Dyganth!
Crunshii's Avatar - Comment posted on 08/27/2009 16:48
Crunshii
He hates candles! WHATS WRONG WITH HIM!?>!?!?!

C'MON!

wow... /clap, better than that weird crying baby couple of years ago... Great AD!
Kvb's Avatar - Comment posted on 08/27/2009 16:49
Kvb
Pretty good ads. I especially love the second one!

Good job, Sony!
Niero's Avatar - Comment posted on 08/27/2009 16:50
Niero
Take a good look at the monitor behind him. Recognize that site?
KIDA26's Avatar - Comment posted on 08/27/2009 16:50
KIDA26
It definitely is D-Toid... that is funny!
PappaDukes's Avatar - Comment posted on 08/27/2009 16:52
PappaDukes
That was some funny shit. And mad props to the TOID for making the Sony ad.
CrocBox's Avatar - Comment posted on 08/27/2009 16:54
CrocBox
Hory sheet we r famoose!! :O The second one was pretty funny. COME OOOOON!!
Your Moms Hot Lover's Avatar - Comment posted on 08/27/2009 16:55
Your Moms Hot Lover
I like that they are trying to spin the fact that they can't keep any of their announcements even remotely secret. C'MON!

It would be better though if the fat game blogger was Jim. But then Jim's annoying accent would probably ruin the entire campaign I suppose
Sheir's Avatar - Comment posted on 08/27/2009 16:57
Sheir
Great commercial.
SakuChan's Avatar - Comment posted on 08/27/2009 16:58
SakuChan
Oh fruck, Dtoid is there!
Daniel Carneiro's Avatar - Comment posted on 08/27/2009 16:58
Daniel Carneiro
I liked the "wtf is this" playstation ads...
ps: destructoid is on the monitor in the background :D:D
Yukai's Avatar - Comment posted on 08/27/2009 16:58
Yukai
*golf claps*

Well played Sony, well played.
ace of knaves's Avatar - Comment posted on 08/27/2009 16:59
ace of knaves
Good ad + Destructoid = Great ad.
Daniel Carneiro's Avatar - Comment posted on 08/27/2009 16:59
Daniel Carneiro
man I'should have refreshed the site before posting ;) (sorry for doublepost)
Dyganth's Avatar - Comment posted on 08/27/2009 16:59
Dyganth
Now, just figure out what article that was!
Br0th3rGr1mm's Avatar - Comment posted on 08/27/2009 17:02
Br0th3rGr1mm
I have to say it beats the crap out of the "wii want to play" series. Nicely done.
Danzflor's Avatar - Comment posted on 08/27/2009 17:05
Danzflor
best sony ad i've seen in a while, Also i recognize the right monitor inmediatly and just say, HOLY CRAP! =D=D=D
DustyBlue's Avatar - Comment posted on 08/27/2009 17:07
DustyBlue
These are pretty funny. Good marketing this time, Sony.
-PL-'s Avatar - Comment posted on 08/27/2009 17:07
-PL-
These ads are awesome.
Miguelcar808's Avatar - Comment posted on 08/27/2009 17:07
Miguelcar808
Funny ads ? Wow !! I haven't seen one of those in a while
Insomniax's Avatar - Comment posted on 08/27/2009 17:07
Insomniax
Haha, I loved the second advert! Made me laugh like adverts rarely do.
Electro Lemon's Avatar - Comment posted on 08/27/2009 17:11
Electro Lemon
@niero: IS IT CAKETAKU?
Chris Carter's Avatar - Comment posted on 08/27/2009 17:13
Chris Carter
Haha, they're using Blockbuster font now.
ErigBurger's Avatar - Comment posted on 08/27/2009 17:15
ErigBurger
I thought they were pretty funny, especially if they're making fun of all the leaks. I think you're being a bit overly sensitive, Dale. If this isn't sarcasm, I mean. Hard to tell, since I don't know you very well.

But yeah, it doesn't play PS2 games, DOES IT SONY? Not really, no. You turkeys. Way to pour salt in the wound. :C
Elsa's Avatar - Comment posted on 08/27/2009 17:25
Elsa
I definitely like that they seem to be taking their advertising in a much better direction!
Clayton S Chan's Avatar - Comment posted on 08/27/2009 17:26
Clayton S Chan
I'm just going to point out that the PS3 font was "the Sony Font" wayyyyy before it was the Spiderman 3 font. My friend's got a MD player from 1995 with that font on the controls. Sony just decided to use it for Spiderman.

Also, props on making some funny ads. The Dustin Pedroia ad that first starred the "Sony rep" was too little joke for the telegraphed payoff, but these are both pretty good. At least one of the major companies isn't afraid to be a little self-deprecating. =)
Rockvillian's Avatar - Comment posted on 08/27/2009 17:30
Rockvillian
I actually got some information about their product, and it feels like it was made by humans. Not extra terrestrial demon babies.
Bryan Sharp's Avatar - Comment posted on 08/27/2009 17:35
Bryan Sharp
Thanks for the posting these videos. The ads seemed funny in concept, but it's good to see that they actually work.

I love that "WHAT?!? What is this, 1992?" in the second commercial.

I like that the second commercial stars a lady, but why can't she just plug the Playstation into the Internet? Does she have too much estrogen flowing through her body to be able to pick up an ethernet cable without cooing to it like it's a baby?
HolyCowCubs's Avatar - Comment posted on 08/27/2009 17:37
HolyCowCubs
@ rockvillian

lol

anyways...nice ads
mr spooky's Avatar - Comment posted on 08/27/2009 17:39
mr spooky
That American blogger tv ad must be Jim Sterling evil twin step bro.
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