"Considering that App is short for Application, and programs are commonly called Applications, I think calling it an App is perfectly fine."
^This. Beat me to the punch. I was going to make the same point. Oh well.
Also, "app" still feels like it might be the wrong word for these two eShop titles, as the AR one involves some game-like activities (catching Pokemon), while neither have any practical application to real life, making them both feel very "game-y".
Maybe we need a word for a combination of "apps" and "games". "Gapps" maybe? "Ames"?
I know DS games don't have in-app functionality, but couldn't they make an exception for B&W2?
Though it DOES honestly bother me that they would go through the trouble of developing over 650 models for two small apps and then have B/W2 come out on the DS. If you can have the DS game communicate with a 3DS app, then you certainly can design a 3DS game to communicate with a DS game. Oh well...I just hope the next real Pokemon game is on the 3DS.
eeeeuuuuuuggggggggggggggggggggghhhhhhhhhhh
Oh God, what if they release a red Pokedex edition 3DS? Shit, I said it out loud!

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