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As we explained when we showed the last Left 4 Dead TV spot, Valve barely needs to do anything for this game to sell, since a co-op zombie FPS is a title that should practically sell itself. That said, it's fantastic to see Valve running TV commercials and having some real marketing weight behind its game.
Nick remarked to some of us yesterday about the big L4D billboards he was seeing, and how you never see that kind of high profile campaigning from Valve. Hopefully it pays off, because if any developer in this industry deserves a real spotlight, it's these guys.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
11:36 PM on 11.17.2008
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maybe I should go ahead and go to bed
(That was for you, AgentMOO)
http://www.gametrailers.com/player/42614.html?type=flv
It has to be short, have music, and not be awesome.
Of course, they could just knock out all the actual footage, it'd sell on the fact it's a freaking multiplayer zombie apocalypse shooter.