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As we explained when we showed the last Left 4 Dead TV spot, Valve barely needs to do anything for this game to sell, since a co-op zombie FPS is a title that should practically sell itself. That said, it's fantastic to see Valve running TV commercials and having some real marketing weight behind its game.

Nick remarked to some of us yesterday about the big L4D billboards he was seeing, and how you never see that kind of high profile campaigning from Valve. Hopefully it pays off, because if any developer in this industry deserves a real spotlight, it's these guys.


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9 comments | showing # 1 to 9

Danzflor's Avatar
Danzflor at 11/17/2008 23:38
Im Still in love with the House of Dead: Overkill ads...
The Amazing Shenazin's Avatar
The Amazing Shenazin at 11/18/2008 00:56
God I am so excited for this game

maybe I should go ahead and go to bed
AgentMOO's Avatar
AgentMOO at 11/18/2008 05:53
I'm surprised no one is complaining about the rendered clip instead of footage. When EA does that everyone goes ballistic.
RICHARD BLOCKER's Avatar
RICHARD BLOCKER at 11/18/2008 08:24
WTF? These are all rendered clips. It's bullshit! I want to see some real gameplay footage.

(That was for you, AgentMOO)
Leathersoup's Avatar
Leathersoup at 11/18/2008 09:01
Heh the funny thing is, the game looks much better than the fmv :)
http://www.gametrailers.com/player/42614.html?type=flv
Wedge's Avatar
Wedge at 11/18/2008 09:41
Meh, it's all the same footage from the first one, minus the lulz and plus crappy music.
PhazonYoshi's Avatar
PhazonYoshi at 11/18/2008 11:02
Wedge, that's what a TV ad IS.

It has to be short, have music, and not be awesome.

Of course, they could just knock out all the actual footage, it'd sell on the fact it's a freaking multiplayer zombie apocalypse shooter.
GohanGVO's Avatar
GohanGVO at 11/18/2008 13:54
The first ad was better. :(
Dexter345's Avatar
Dexter345 at 11/18/2008 15:49
I too have seen the Left 4 Dead billboards, right alongside LittleBigPlanet billboards.
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